Outdoor Industry Association

NEMO Donates Over $30,000 in Tents, Sleeping Pads to Haiti

2010-03-11

NEMO Equipment, Inc., manufacturer of AirSupported™ and Extreme Conditions Tents™, sleeping pads and backcountry accessories, has donated over $30,000 in tents and sleeping pads to Haiti relief efforts. Teaming up with Mark Richey Woodworking, a local Newburyport, MA business, NEMO was able to deliver 50 brand new Nano OZ tents, footprints and Removable Insulated Floors, as well as a few previously loved tents from its employees. The tents joined an already scheduled shipment heading to Florida and on to Haiti. “To date we have collected over 500 tents and 700 sleeping bags, with yet another shipment ready to go. We were thrilled when NEMO offered to add 50 brand new tents and insulated floors to our shipment. Up until now, we had been gathering donations from many individuals and small groups and hadn’t had one of this size. We have also had a tremendous amount of help from Fed Ex and other local companies who have donated transportation for our deliveries as well as boxes for packaging. ” said Mark Richey, President of Mark Richey Woodworking. Richey added, “I have volunteered in Haiti since the earthquake through Partners in Health, who have been in Haiti for many years, and The Boston Foundation. Both organizations have allowed us to be the collection point for their Haiti Relief drives. It is through them that we have a location in Florida to deliver the donations and the means to get them from Florida to Haiti. I know the demand is high – every tent will be used.” “We are excited to be able to donate these much needed shelters and Removable Insulated Floors® to the people of Haiti. They have endured so much and hopefully we’ll be giving at least a few families one less thing to worry about with a temporary shelter and soft ground to lie on,” said Cam Brensinger, NEMO president and founder. In 2010, NEMO has expanded its product line from 12 to 20 tents, along with 4 sleeping pads, a backcountry pillow and accessories. NEMO was founded in 2002 by Cam Brensinger with the commitment to bringing the highest level of design and engineering to the world of outdoor adventure sports. Besides AirSupported Technology®, NEMO has patents pending for its lightweight pumps, washable floor liners, condensation curtains and many more features and accessories which add functionality and comfort to its shelters. NEMO tents can be found at local, national and international retailers, including Eastern Mountain Sports, REI, and Moosejaw. For more information, please contact Kate Ketschek, Director of Marketing & Public Relations, at 603-913-9925 or kate@nemoequipment.com.

Icebreaker Banishes Plastic in its Revolutionary Sock

2010-03-11

For Fall/Winter 2010, Icebreaker is replacing the traditional plastic banit pins used to hold pairs of its premium merino socks together with a folding cardboard wrap pack. Retail staff hate trying to repackage socks after consumers have removed the banit pin to try them on, and discarded banit pins usually end up in landfills. But Icebreaker's cool new cardboard packaging not only dispenses with the need for banit pins but is easy for staff to repeatedly open and close. With the removal of all plastic from the banit pin to the hanger, the socks packs are fully recyclable. Icebreaker is also reducing the paper used in its socks packaging, and converting inner cartons used in shipping to recyclable bio bags. Shipping boxes have been replaced with biodegradable starch-based bags. The new sock packaging is printed with vegetable-based ink on paper stock accredited by the Forest Stewardship Council (FSC). The packaging is printed close to the US factory when the socks are manufactured, to reduce unnecessary freight. Redesigned sock and accessory retail fixtures have been redesigned to use 30% less material and hold twice as much stock, and are shipped flat to take up less freight space. "All socks are not created equal," says Jeremy Moon, Icebreaker founder and CEO. "Our socks are not only incredibly comfortable and hard-wearing, but demonstrate Icebreaker's core commitment to sustainability." The new packaging and fixtures have already been given a rave reception by retailers. In another environmental initiative, consumers are able to use Baacode, Icebreaker's pioneering traceability programme, to trace the merino wool used in their socks right back to the New Zealand farms where it was grown. Icebreaker is experiencing strong growth in its socks collection, which includes specialist socks for running and cycling and, for Fall/Winter 2010, new colours for alpine socks. Icebreaker socks control moisture, are highly breathable, stay warm when wet, resist odour, and are soft and non-itchy. Icebreaker offers a money-back guarantee to any consumer not convinced its socks are the most comfortable they've ever worn. About Icebreaker Launched in 1994, Icebreaker was the first company in the world to develop a merino fibre layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. There are now 20-25 distinct pure merino fabrics in the Icebreaker system, covering underwear, mid layer, and outerwear. Icebreaker is sold in more than 2,000 stores in 24 countries throughout Europe, Asia, Australasia and North America. Based in Wellington, New Zealand, Icebreaker uses only pure merino hand-picked from 120 high country stations in the country's Southern Alps to create edgy outdoor clothing that combines nature's work with human technology and design. The company is committed to sustainability, ethical manufacturing and animal welfare. In 2008 the company launched "Icebreaker Baacode," a pioneering supply chain transparency and traceability program. Each Icebreaker includes a unique Baacode, which enables customers to trace the garment online from rearing the sheep through to each stage of the supply chain process.

Klean Kanteen�s New Spring 2010 Colors are More than Just Eye Candy

2010-03-11

Klean Kanteen® doesn’t just release colors onto the market willy nilly. The old “pick a color, any color” strategy isn’t really the company style. With the new color line, as with all Klean Kanteen design decisions, there is way more behind the bottle than meets the eye. The new colors are in line with current trends in both street and outdoor fashion, but the colors, as well as their names, are more than eye candy. Each color was chosen to represent and reflect a core belief or philosophy at the heart of the company, while others are also earmarked for special projects and partnerships. “The new colors are active and edible hues inspired by green living, local farmers markets, neighbors’ gardens, the bike commuting community and green spaces,” said Jen Zollars of Style Inc., one of the nation’s top color consultants who worked with the company developing the new color line. “This palette is not only alive and bold but also unique to the brand.” The company will also continue its ongoing partnership with the Breast Cancer Fund in 2010. The BCF works to eliminate the causes of cancer, focusing specifically on preventing the hazards of environmental toxins. This year’s Prevention Purple bottle not only sends that message, it is also a gender neutral color, chosen to represent how cancer affects us all. Commuter Orange was selected to celebrate and promote earth-friendly, people-powered transportation. Reef Blue is slated for a special project involving reef protection, while Green Energy and Solar Yellow were chosen to draw attention to clean energy alternatives. “It’s important to remember that Klean Kanteen exists because the founders wanted to give consumers a BPA-free alternative to aluminum and plastic bottles,” said Marketing Director Scott Rolfson. “The focus on health and sustainability has been woven into the fabric of the company since day one. It makes sense that even our colors, especially our colors, reflect those core values.” The new Klean Kanteen® Classic color line is available now at www.kleankanteen.com About Klean Kanteen Klean Kanteen® was the first ever BPA-free, metal water bottle ever released on the market. Founded in 2004 and based in Chico, Calif., Klean Kanteen was created to give people an environmentally friendly, healthy alternative to potentially hazardous plastic and aluminum bottles. Stainless steel is stronger, cleaner, safer and more durable. Klean Kanteen is a family-owned business, committed to sustainability and dedicated to reducing its carbon footprint, including offsetting 100% of the environmental impact from electricity use and shipping at its headquarters, and using only recycled and FSC-certified materials in packaging and point of sale displays. Klean Kanteen is also a proud member of 1% For the Planet and works directly with its partnering facilities in China to ensure strong environmental and fair labor standards. Learn more at www.kleankanteen.com

Major media focus confirms mainstream arrival of standup paddling

2010-03-11

Honolulu, HI – Major media wins in recent weeks point toward the growing acceptance of standup paddling in the mainstream. Just yesterday, Seattle Times business writer Amy Martinez reported that standup paddleboards were among the “new, gee-whiz products” REI introduced to customers to help take people’s minds off the recession and, along the way, help the outdoor retailer maintain profitability as it treads choppy waters amid widespread economic uncertainty. Stocking standup paddleboards was part of REI’s strategy to "find things that would excite people and get them into the outdoors.” An article appearing in the March 5 edition of the New York Times provided a brief history lesson, state of the craze, and first-hand description of the joys of standup paddling as experienced by staff writer Bonnie Tsui. Third in circulation behind the Wall Street Journal and USA today, Times weekday circulation is just under one million readers. One week earlier, World Business aired a five-minute-plus piece entitled, The New Wave that also took a look at the history of the sport but focused more on the people being attracted the sport and their reasons, fitness and fun topping the list. While exploring the state of the industry, World Business interviewed C4 Waterman co-founder Todd Bradley who talked about healthy growth trends and the sport’s more recent march inland. Freshwater – rivers, lakes and streams – has created explosive growth in the marketplace, Bradley explained, adding he expects standup paddle racing to become a major attraction for the sport that could one day become an Olympic event. Since its inception in 2006, C4 Waterman has doubled sales every year, Similarly, according to World Business, The Rainbow Sandals Gerry Lopez’s Battle of the Paddle , a weekend that combines competition with a gear expo, attracted more than 2,000 participants in its debut two years ago, a number that more than doubled to 5,000 last year. “I think these feature stories in two major media outlets authenticates the fact that this new industry is for real and it’s going to stick,” Bradley said. “Making products specifically for this market has been our mission since our inception. We were the first to start preaching it and this kind of exposure lifts the tide for the sport and the industry and we’re glad to see it.” Information on its website indicates World Business is a half-hour weekly show tracking the trends that are, and will be, changing the global business landscape. World Business reaches 300 million homes via 14 broadcasters around the globe including CNBC across Asia, Africa, Europe and the United States, PBS across the US, Al Arabiya across the Middle East, networks in eastern Europe, South America, South Africa and more than 40 of the world’s leading airlines. About C4 Waterman C4 Waterman has been pioneering and leading the evolution of the waterman lifestyle, bringing more than 100 years of research and development to deliver unmatched design and technology specifically for standup paddling from the ultimate waves of Tahiti to the whitewater of the Colorado River and calmer freshwater lakes and streams. The company’s values are based on the four core principles of the waterman lifestyle – balance, endurance, strength and discipline. To see the complete line of C4 products including epoxy and inflatable boards, paddles, rash guards and accessories, visit their website.

Brooks-Range Mountaineering Adds Adventure Racing Tools to 2010 Collection

2010-03-11

0 false 18 pt 18 pt 0 0 false false false Brooks-Range Mountaineering ( www.brooks-range.com ) has introduced a new collection of Adventure Racing Tools to their product offerings for spring 2010. The new tools which include an Adventure Racing UTM Reader, a SOS Helicopter Landing Zone Card, and an Emergency Latitude/Longitude Ruler are available individually or as a set at outdoor specialty retailers and online at www.brooks-range.com. There is no doubt that Adventure Racing is gaining in popularity in the U.S. According to the Outdoor Recreation Participation Report 2009, Adventure Racing experienced a 32% increase in participation in 2009 and was the number one fastest-growing outdoor sport. “Thanks to the popular TV show, The Amazing Race , Americans are more intrigued than ever in these multi-sport events that involve running, hiking, paddling, mountaineering, orienteering and depending on the race, zip-lining, canyoneering and rock climbing,” said Matt Brooks, President of Brooks-Range Mountaineering. “These tools will help them stay on track, excel in their sport, and give them peace of mind when it comes to backcountry safety.” The sport of Adventure Racing can take place in a local park, or it can take place around the world. Here are some Brooks-Range products that will help adventure racers stay on track: Adventure Racing UTM Reader - An essential tool for any serious adventure racer. Includes the five UTM map scales most commonly used in adventure races. Cartographers ensured compliance with USGS standards for accuracy – it is accurate within 1/50th of an inch. Measuring only 4.25" x 7" (108 x 108 mm) square, it easily fits in a pocket, and its non-glare, flexible plastic material prevents broken corners or tearing in cold and severe conditions. Essential features make it as necessary for adventure racing and orienteering as a map or compass. Made in USA . MSRP $5.00 SOS/Helicopter Landing Zone Card – A must-have reference when trouble happens. This card contains crucial information necessary to properly communicate with, and receive help from emergency teams. MSRP: $3.00 Emergency Latitude/Longitude Ruler – Most Backcountry travelers use the UTM coordinate system, but Search and Rescue (SAR) aircraft use the lat/long system. This 4” x 7” disposable paper lat/long ruler is lightweight and fits easily into the Brooks-Range Field Organizer or a pocket for quick reference in an emergency. MSRP: $5.00 Field Organizer - A compact yellow nylon, water-resistant portfolio with pockets and a hook and loop closure. Sized for standard field books and folded topo maps, the bright yellow color makes it easy to find. It is also compact enough to fit in a shirt or coat pocket. MSRP: $22.00 About Brooks-Range Brooks-Range is a mountaineering company located in Fremont, Calif., providing innovative, top-quality backcountry gear for professional guides and recreational travelers alike. Our products -- designed to deliver the ultimate in comfort and safety in the backcountry – are tested by some of the world's top mountaineering, avalanche and backcountry professionals. These experts form the core of the Brooks-Range Advisory Board. All products are made in the USA and are sold at outdoor retail shops nationwide, and on the web at www.brooks-range.com . # # #

Brad Taylor Joins Confluence Watersports As Director of Field Sales

2010-03-10

Confluence Watersports has hired Brad Taylor for the newly created position of director of field sales. In this role, Taylor will have responsibility for the company’s US field sales team to further develop their outdoor specialty dealer segment. Taylor is well known and respected in the paddling world. He has been in the industry since the late 1990’s, including four successful years with Dagger and Perception, as a factory rep. Most recently, he was vice president of Hurricane Kayaks. He is an avid kayaker and an eloquent advocate for all of paddlesports. “We are always striving to improve our level of service and support in ways that more effectively deliver success at the retail level,” said Shelly Moore, VP of sales at Confluence. “We welcome Brad and look forward to his input, his expertise and his creativity as we further develop our dealer support to capitalize on growth opportunities with our customers. Brad will be instrumental in leading our team to drive specialty store growth through our brands, products and programs.” The director of field sales is a new position and will not interrupt the relationship retail partners have with their Confluence sales representatives. In his travels with the sales team, Taylor plans to eventually meet with all Confluence dealer partners to review the company’s dealer support programs and address additional strategic opportunities. About Confluence Watersports: Confluence Watersports is a family of brands that covers the full spectrum of paddlesports. Wilderness Systems, Perception, Dagger, Wave Sport, Mad River Canoe, Adventure Technology and Harmony accessories speak to different sectors, but share the same enthusiasm for the water. Based in Easley, S.C., but employing over 500 people across the U.S. and Canada, the company is a dynamic blend of passionate paddlers, adept businesspeople and paddling industry icons, jointly committed to ensuring the future success of paddling, in all its forms. To learn more about the company and its brands, visit www.confluencewatersports.com.

The Outdoor Recreation Group takes on Body Glove License � 2010 Line to erupt where technology meets function

2010-03-10

Body Glove International welcomes The Outdoor Recreation Group to its list of specialized licensees. The new licensee is charged with developing a breakthrough line of backpacks, luggage, totes and accessories for the discriminating outdoor, water/extreme sports markets. Billy Meistrell, son of Body Glove’s late founder Bill Meistrell, describes this venture as “long overdue and responsible for a lot of buzz about the new line’s potential. Body Glove has been reinventing itself while remaining true to our roots since the 1950’s. The Outdoor Recreation Group sets the industry standard for quality, creativity and incorporating new technologies into key products. They just get it!” Billy believes that the Outdoor Recreation Group is the “perfect partner to make Body Glove important in this category.” “We were thrilled at the opportunity to collaborate with an authentic brand like Body Glove,” says Richard Pyles, General Manager of the Outdoor Recreation Group’s Body Glove Division. “The new lines are an incredible fusion of Body Glove’s signature surf-inspired style, and our technology and streamlined profiles — it’s a tremendous new direction for us, and it’s going to be a new standard in both design and delivery in this highly competitive market.” Body Glove and The Outdoor Recreation Group anticipate an exciting future continuing the legacy of durable athletic accessories. The Outdoor Recreation Group sets the industry standard with its unmatched rugged, versatile style in its wide range of equipment. The complete line will be revealed in Salt Lake City, Utah at the 2010 Outdoor Retailer Summer Market August 3rd - 6th. Sneak previews have been well received and serve as motivation to exceed all expectations. The 2010 Body Glove line features technical hydration systems, duffels, packs, rolling bags, and more. Look for a summer delivery in major sporting good stores, specialty sports retailers and online at www.bodyglove.com/store . For more information on Body Glove products and athletes, go to www.bodyglove.com . Daily updates are available at www.bodygloveartbox.blogspot.com . About Body Glove Founded in 1953, Body Glove is a leading, worldwide action sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Dusty Payne, Nate Yeomans, Mike Losness, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, Harley Clifford, Bob Soven, Shelby Kantar and Jeff McKee. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold in approximately 50 countries internationally. About Outdoor Recreation Group For over three decades, The Outdoor Recreation Group has been committed to creating quality packs and camping accessories. Years of experience go into each and every one of our designs. Our products are meticulously fine-tuned to help you travel, explore, exercise and play in ultimate comfort and convenience. For more information, contact the Outdoor Recreation Group at 800-438-3353. www.outdoorproducts.com

Klymit NobleTek Insulation Wins Popular Science 2009 �Best of What�s New� Award

2010-03-10

Breakthrough Argon-based Insulation in Klymit Kinetic Vest Earns Coveted Technology Prize Klymit , an innovator in outdoor technology, is proud to announce that its NobleTek insulation technology is a winner of the Popular Science 2009 “Best of What’s New” award. Klymit NobleTek insulation is the only technology on the market that gives outdoor enthusiasts the power to “Kontrol the Elements” and adjust their level of warmth via flexible, gastight yet breathable chambers filled with gas instead of down or fabric. This cutting-edge technology provides insulation that is not only adjustable, but warmer, thinner and lighter-weight than other insulators. NobleTek insulation is available now in the Klymit Kinetic vest, and can be incorporated into nearly any outdoor product that uses traditional insulation, instantly making gear warmer, thinner, lighter and more versatile with adjustable insulation. “ This is an incredible honor ,” says Nate Adler, CEO and founder of Klymit. “I always pick up the “Best of What’s New” issue of Popular Science, and to have Klymit NobleTek Insulation earn its place among the best of the best new technologies is a dream come true .” Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year; breakthrough products and technologies that represent a significant leap in their categories. Best of What’s New awards are presented to 100 new products and technologies in 11 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green Technology, Home Entertainment, Security, Home Technology, Health and Recreation. NobleTek insulation was honored in the Recreation category. All of the winners will be featured in the December special issue of Popular Science, which is on newsstands now. The story is also available online at www.popsci.com/bown2009. “ For 22 years, Popular Science has honored the innovations that surprise and amaze us − those that make a positive impact on our world today and challenge our views of what’s possible in the future.” said Mark Jannot, Editor-in-Chief of Popular Science. “The Best of What’s New Award is the magazine’s top honor, and the 100 winners − chosen from among thousands of entrants − represent the highest level of achievement in their fields.” The Klymit Kinetic vest, featuring NobleTek insulation, comes in four different styles, with unique features to match specific outdoor activities including hunting, snow sports, hiking/climbing and water sports. All four Klymit Kinetic vests are available at the Klymit online store http://klymit.com/store/. Follow Klymit on Twitter http://twitter.com/klymit and become a Klymit Fan on Facebook. Klymit is a company based in Ogden, Utah that develops and licenses noble-gas-based, variable insulation technologies to companies across a variety of industries. Klymit NobleTek Insulation is the only technology on the market that gives users the power to Kontrol the ElementsTM and adjust their level of warmth with the turn of a dial. The noble gases used in Klymit’s technologies are non-toxic, non-flammable, and safe for the environment. Founded in 1872, Popular Science (www.popsci.com) is the world's largest science and technology magazine, with a circulation of 1.3 million and 7.1 million readers. Each month, Popular Science delivers “The Future Now,” reporting on the intersection of science and everyday life with an eye toward what’s new and why it matters. Popular Science is published by the Bonnier Corporation (www.bonniercorp.com), one of the largest consumer publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and event

Klymit Enters Outerwear Category; Introduces Comanion for Award-Winning Kinetic Vest Line Featuring Argon Gas

2010-03-10

Klymit will unveil its new 2010 Product Line, the Klymit Kinetic Shells, at Outdoor Retailer Winter Market 2010 Klymit , an innovator in advanced outdoor technology, introduces the Klymit Kinetic Shell line, its inaugural product in the outerwear market. The Klymit Kinetic Shell is the second product line released by Klymit, and is designed to partner with the groundbreaking noble gas-based NobleTek insulation in the Klymit Kinetic Vest to offer the most complete system of adjustable warmth and comfort on the market. The line of Klymit Kinetic Shells will roll out midway through 2010 and include: Klymit Kinetic Olympus ($225.00) – Named for the mountain on which the Greek Gods resided, this hard-shell jacket is tough enough to handle the conditions on even the highest peaks. The Olympus is made from waterproof polyester Micro Twill Tri-Bonded Fabric featuring the waterproof breathable membrane SekōVent . Klymit Kinetic Paregoria ($175.00) – Greek for comfort, the soft-shell Paregoria fuses comfort and strength to create the perfect companion for the Klymit Kinetic Vest. Created from Polyester Spandex and Brush Tricott. Klymit Kinetic ParegoriaStretch ($185.00) – Made with four-way stretch, the ParegoriaStretch provides the comfort of a soft-shell in a truly moveable and flexible jacket. The PeragoriaStretch is made from breathable Bamboo Carbon and Double Knitted Polyester. Klymit Kinetic Zephryos ($150.00) – Inspired by the Greek God of the West Wind, this windbreaker and the Klymit Kinetic Vest work together seamlessly, controlling both the wind and cold. Made from Polyester Micro Twill and featuring the waterproof breathable membrane SekōVent, the Zephryos is the lightest Klymit Kinetic Shell weighing in at only 360 grams. Each shell is equipped with a Kontrol Dial access point, allowing the user access to the Klymit Kinetic Vest release dial, as well as a Klymitizer Access Port, providing unmatched adjustable Warmth On Demand. Klymit NobleTek insulation is the only technology on the market giving users the power to “Kontrol the Elements” and adjust their level of warmth via flexible, gastight yet breathable chambers filled with gas instead of down or fabric. This cutting-edge technology provides insulation that is not only adjustable, but warmer, thinner and lighter-weight than other insulators. Klymit TM is a company based in Ogden, Utah that develops and licenses noble-gas-based, variable insulation technologies to companies across a variety of industries. Klymit NobleTek TM Insulation is the only technology on the market that gives users the power to Kontrol the ElementsTM and adjust their level of warmth with the turn of a dial. The noble gases used in Klymit’s technologies are non-toxic, non-flammable, and safe for the environment. www.klymit.com www.facebook.com/klymitnobletek www.twitter.com/klymit

Gibbon welcomes Emilio Torres as VP of Sales fueling slacklinings rapid growth

2010-03-10

Gibbon Slacklines, manufacturers of slackline kits distributed exclusively by Canaima Outdoors in North and South America, welcomes Emilio Torres as Vice President of Sales. Torres comes to Gibbon with over 20 years of experience in the snowsport, bike and outdoor industry. Employing his retail background, sales experience and aggressive style Torres is charged with developing and managing the North and South America sales force. Gibbon is currently distributed in twenty US states, British Columbia, Yukon, and Ontario Canada. “Gibbon Slackline kits are a very unique product with tremendous growth potential, they are exciting, fun and beneficial for everyone. I look forward to building a strong sales organization that will focus on wholesale dealer growth furthering the availability of slacklining to the masses,” said Torres VP of Sales for Gibbon Slacklines. Torres is the founder and former president of Oilme Bikes and Boards, specializing in cycling and snow sports he grew the company into a global brand. Torres has served as Director of Sales for Sherpani as well as Director of Sales Operations for Crocs. One of twenty original employees, Torres was a key player in creating Crocs global brand recognition and industry leader status. Gibbon launched its North American distribution in May 2009 to an overwhelmingly positive response. Gibbon expects to see continued rapid growth with the addition of Torres as the public availability of Gibbon Slacklines increases. Once a sport only accessible to climbers; Gibbon brings a new, easy to use slackline kit to the masses. Its 2”width and simple ratchet tensioner design have revolutionized slacklining and introduced a new activity to the U.S. For more information about Gibbon or the sport of slacklining, visit www.gibbonslacklines.com. About Gibbon Slacklines Based in Stuttgart, Germany, Gibbon Slacklines have gained popularity with dedicated recreational slackline users around the world. Used and enjoyed by everyone including kids, adults, physical therapists, and athletes of all levels. For a closer look at the addictive sport of slacklining visit www.gibbonslacklines.com to view photos, videos, tips and tricks,. Having undergone some of the most rigorous testing, Gibbon Slacklines are TUV certified, and comply with the strictest European performance standards.

Australian Company CGear Names CGPR Agency of Record

2010-03-10

CGear ( www.cgear-sandfree.com ), creator of the new CGear Sand-Free Multimat using a proprietary technology presently being used by the U.S. military, has named CGPR ( www.cgprpublicrelations.com ) as its public relations agency of record, effective immediately. Specializing in consumer public relations, CGPR will introduce CGear and its products to the United States consumer market utilizing media relations, social media and trade show support. CGear products will be available in specialty retailers in May 2010. The CGear Sand-Free Multimat was originally designed as a deployable helimat to eliminate dirt, dust and debris from being kicked up by helicopter rotors during take off and landing. The patented, multi-layer design of the Sand-Free Multimat allows dirt and sand to easily fall through to the ground but not come back up onto the mat, creating a dirt- and dust-free environment. “With the CGear Sand Free Multimat’s success in Australia, as well as in the U.S. Military, the logical next step was to bring our technology to the U.S. consumer market,” said Ben Kerr, director of CGear, “With CGPR’s proven track record of introducing international products to the U.S. consumer market, we are confident our partnership will help bring our products to new consumers and drive sales.” The CGear Sand-Free Multimat is constructed with reinforced edges and rip stop technology to increase durability. Liquid spills go through the mat and are easily wiped clean; the non-absorbent material eliminates risk of rot or mold damage. The mat is unaffected by salt or acidic ground and constructed with UV stabilizers to minimize degradation from sun exposure. It can also be used as a shade mat, providing 90+ UV protection. The CGear Sand-Free Multimat will be available in various sizes and colors that blend naturally into surroundings. Each lightweight CGear Sand-Free Multimat (the 10ft x 10ft mat is only 8.5 lbs) comes with a drawstring carry bag. For more information and where to purchase: www.cgear-sandfree.com . About CGPR : CGPR is a public relations firm with a consumer focus, leveraging a wide scope of expertise on behalf of clients that are established leaders in their industries. This broad experience enables the Agency to utilize its over 75 years of expertise across a wide variety of categories including corporate communications, social media, government relations, crisis management, media relations and strategic planning. The Agency, founded 17 years ago by Chris Ann Goddard, has a staff with a proven track record from both the agency and client perspectives. CGPR is headquartered in Marblehead, Mass., just outside of Boston. For more information, visit: www.cgprpublicrelations.com. About CGear : CGear Australia Pty. Ltd. was established in May 2003 to hold patents that cover technology of multi-layered nylon mesh, a mat that allows dirt and sand to pass through to the ground but not come back up on the mat. With continual research and development, CGear introduced products for use by the military and the outdoor recreational markets. The CGear Sand-Free Multimat is currently available to consumers throughout Australia and will be available in the U.S. in May 2010. For more information, visit: www.cgear-sandfree.com.

Merrell Donates 300 Pairs of Hiking Boots to Nonprofit

2010-03-10

Merrell, manufacturer of outdoor and casual footwear and apparel, has donated 300 pairs of hiking boots to 501(c)3 nonprofit Big City Mountaineers (BCM), whose mission is to “enhance the lives of under-resourced urban teens through transformative outdoor experiences.” The sizable donation is enough to give a pair of boots to each teen on BCM’s projected 50 weeklong wilderness expeditions in 2010. “The teenagers on BCM expeditions come to us with no outdoor gear whatsoever; understandable as most have never been outside the city,” said BCM executive director Syd Jones. “It’s on us to make sure our teens are properly clothed and outfitted to enjoy and appreciate their outdoor experience. Our friends at Merrell understand that high quality footwear is critical to opening the door to the outdoors; the more our teens get outside, especially those who haven’t been, the better the world will be. The Merrell footwear will literally carry them into an experience that could change their lives forever.” Big City Mountaineers will deliver 50 wilderness expeditions in summer 2010, in California, Colorado, the Boundary Waters Canoe Area and the Pacific Northwest, providing outdoor experiences for teens from the San Francisco Bay Area, Seattle, Portland, Denver, Colorado Springs, Minneapolis and Chicago. “Merrell is excited to be partnering with Big City Mountaineers in their purpose of getting more kids outside," said Matt DeWitte, Marketing Manager at Merrell. "Our goal is to equip BCM with the right gear so that kids continue to be passionate about getting outside long after they return from their trips.” About Merrell For over 26 years, Merrell has combined contemporary design, renowned comfort, and proven performance to create high-quality shoes and clothing for the outdoor enthusiast. Merrell’s philosophy is that outdoor adventures provide an opportunity to discover a greater sense of freedom, self-awareness and fulfillment. Merrell believes that the journey is as important as the destination - and that has been their inspiration since day one. For more information, visit www.merrell.com. About Big City Mountaineers BCM is one of the largest non-profits in the country devoted to working exclusively with under-resourced teens by using the outdoors as a transformational element in their lives. BCM runs its recreational mentoring program in selected major urban centers throughout the country, with its largest program areas in Denver and San Francisco. Learn more at www.bigcitymountaineers.org.

Crazy Creek Original Chair� Selected As "Tough Stuff" By Backpacker Magazine

2010-03-09

The Crazy Creek Original Chair™ has been chosen as one of the products highlighted in the April Backpacker Magazine feature “TOUGH STUFF – 30 indestructible gear picks from two decades of hardcore field-testing.” The Backpacker article begins, “Readers constantly ask us: ‘What’s the most durable gear you’ve ever used?’ Here’s our answer: A collection of rugged favorites voted on by 12 editors with 170 total years of field-testing experience. ...Trust us ...in the long run, durability is lighter on your wallet–and the planet.” Regarding the Crazy Creek Original Chair, Backpacker says “... A decade-plus of relaxation. This seat features thick padding, nylon reinforcements, and the ruggedest stays around. One chair has supported an editor for half of his life.” We couldn’t be more pleased to be included in this virtual pantheon of innovative, über-durable products. But it’s no surprise – Crazy Creek Chairs have always been made for Sustainable Sitting. With their “capacity to endure”, our chairs are the standard by which all others should be measured. Not only because they are built to last for years of hard use, but also because our strikingly simple design accommodates a wide range of uses from the backcountry to the backyard. You won’t find a Crazy Creek Chair thrown away in a landfill after only a season or two of use. In fact, customers often tell us that their Crazy Creek Chairs are still going strong after 20 years! So, thank you Backpacker Magazine. You’ve confirmed once again what we’ve always known about the durability of our deceivingly simple yet revolutionary chairs. Oh yes, and they’re awfully comfortable too. Crazy Creek is the creator of versatile, portable, comfort seating products that are the choice among veteran outdoor enthusiasts. The company offers a complete line of chairs, hammocks, tarps, and other accessories for active pursuits, available at leading sports and specialty retailers worldwide. For more information, contact Crazy Creek at 800-331-0304. www.crazycreek.com.

New Rock/Creek Race Team Powers Into 2010 with Early Season Wins

2010-03-09

Rock/Creek today announces the completion of a bomb-proof new lineup for the 2010 Rock/Creek Race Team . Early season victories practically guarantee a thrilling year of competitive results for local, regional and national races. Rock/Creek also launches brand-new personalized profile pages to host our member's 2010 race goals, favorite running gear, continuing race successes and individualized product reviews. Totaling 28 members, the Rock/Creek Race Team is a collection of runners from various walks of life, from CEO's and businesspeople to teachers and students. With 14 new members added to the mix, everyone unites under the Rock/Creek banner to represent exceptional trail running passion, to promote healthy lifestyles, and to continue to be a nagging reminder in the ear of the lead racer, that Rock/Creek is on your heels! This gifted group of athletes feature experience in adventure races, trail marathons, ultramarathons, stage races, and other races across the country. Returning members Josh Wheeler , who placed 1st Overall for six races in the 2009 Rock/Creek Trail Series and Kris Whorton , who established the new Female Master's National 100 mile trail record in 2009, bring incredible endurance to the team. Other returning members such as Matt Sims , Randy Whorton , Cathi Cannon , and Natalie Sims show amazing levels of athleticism and trail running confidence. We guarantee you'll hear a lot from our new members in 2010: Conservation Alliance employee Krissy Moehl won the 103-mile Tour de Mont Blanc in 2009 and has already established herself for 2010 with last week's victory at the Mount Mitchell Challenge . Other rockcreek.com sponsored athletes include Dreama Campbell , Deb Jones , Jan Gautier and Robin Meagher for the women and Johnny Pryor , John O'Brien , Sal Coll , Jim Farmer , Nick Selbo , Kevin Boucher , Sam Linhoss , Owen Bradley and Dan Miller for the men. Links from the main Race Team webpage to individual profiles enable running enthusiast to follow their favorite runner's progress and preview their expected 2010 race calendars. Race reports are posted on Rock/Creek's Blog, the "Rock/Creek Chronicle" and profile readers may browse personal reviews on gear like trail running shoes, socks, baselayers, jackets, etc. which take our sponsored athletes where they want to go! Rock/Creek hopes to get the fans, readers, trail runners and children of our community excited about running. We hope that at the same time our Race Team excels as a remarkable example of discipline and endurance to potential race participants. Be sure to stay tuned as we introduce you to each of these amazing athletes through the year! About Rock/Creek Rock/Creek, proud member of Grassroots Outdoor Alliance, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Rock/Creek won SNEWS & Backpacker Magazine's 2009 Online Retailer of the Year award. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing.

Mountain Mama Maternity Gets 2 Apex Award Nominations

2010-03-09

Polartec Recognizes First Technical Maternity Apparel Line for Design Innovation Design awards come few and far between in the world of technical outdoor gear, but maternity apparel start-up Mountain Mama has just been nominated for two. The nominations for Polartec’s Apex Award for design excellence and innovation come mere weeks after the company launched its first line at the Outdoor Retailer Winter Marketplace in Salt Lake City. Receiving the nod from Polartec’s “secret shoppers” are Mountain Mama’s Clouds Rest Baselayer, the first technical baselayer for maternity, and the Fairview Fleece Jacket, which fits through all stages of pregnancy with an adaptable wrap design. “After so many years as an outdoor athlete and working in the industry, I knew there were great fabrics that could meet the demands of active pregnancy,” said company founder Teresa Delfin. “Polartec was a natural choice for us because their fabrics are as innovative as our designs. We’re honored that they’ve recognized the two pieces at the center of our fall line with these nominations.” Among the design innovations Mountain Mama employs with the Clouds Rest Baselayer is a unique BellygloveTM fit, which eliminates drafts and peek-a-boo bellies, and optional suspenders to keep baselayer bottoms in place in the tricky final trimester. The Fairview Jacket uses an ingenious wrap design so that it fits at all stages of pregnancy—and beyond. The Polartec Apex Award is given each year to designs that expand the limits of what garments can do. After being selected by Polartec from among all the apparel and accessories being made from their fabric, the nominated products are “judged on innovation, design, style, workmanship, fit and functionality.” After extensive testing and review by their panel of judges, Polartec will announce the winners in May. Apex Award winners receive an etched Tiffany trophy and will be featured at Polartec’s booth at the summer Outdoor retailer show, as well as being promoted by Polartec throughout the year. Founded by an outdoor industry veteran who is passionate about her adventures, Mountain Mama fills the gap between maternity wear and technical attire for the millions of women who count on performance clothing. “Women understand how important it is to stay active and healthy during pregnancy,” said Mountain Mama founder Teresa Delfín. “Our mission is to provide the quality technical apparel that will let them continue to enjoy playing outside in comfort and style.”

Kokatat Co-sponsors Canoecopia Paddlesports Exhibition

2010-03-09

Madison will soon be abuzz with paddlesports junkies as the annual Canoecopia exhibition takes over the Alliant Energy Center on March 12-14. Kokatat, the 38-year old independent paddlewear manufacturer, is a presenting sponsor of Canoecopia and will have staff members on-hand to answer consumers’ questions and showcase its sponsored athletes through a variety of paddlesports’ presentations. Winner of the recent “Green Business of the Year” award in their hometown of Arcata and voted the second best supplier of technical outdoor apparel by retailers in the outdoor trade publication, SNEWS, Kokatat is riding a wave of first quarter success in 2010. Canoecopia will be something of a celebration for the company as it’s team athletes will be on hand presenting their equally impressive water exploits, giving paddling demos and lectures, and premiering brand new paddlesports’ films. Kokatat’s range of industry standard technical apparel from dry suits, life jackets, to dry tops will be available at show discount. Consumers and fans of paddlesports are encouraged to follow Kokatat’s social media outposts for live coverage and Canoecopia day-end recaps during the Friday-through-Sunday show. Fans can expect video clips, live Tweets, and Kokatat blog and Facebook coverage. Kokatat sponsored athlete Justine Curgenven will premier her award-winning film “This Is Canoeing” to the Canoecopia audience on the Saturday night of the show. “This Is Canoeing” is twelve short films examining the styles and personalities of the canoeing community. Curgenven takes viewers on a worldwide tour of storied canoeing destinations in the US, Scotland, Canada and Wales. Other Kokatat athletes in attendance include women’s kayak champion Anna Levesque, sea kayaker Ben Lawry, and current freestyle kayak world champion Nick Troutman. Kokatat’s apparel collection includes options for each genre using fabrics like GORE-TEX® and TROPOS - Kokatat’s house brand of waterproof/breathable fabric. Kokatat’s designed-for-paddlers-by-paddlers apparel has propelled the company to most-trusted and most-appreciated status by paddlesports beginners and veterans alike. What: Canoecopia Paddlesports Exhibition When: March 12-14, 2010 Where: Alliant Energy Center, Madison, WI Press inquiries: Craig Randall (craig@verdepr.com) or Lisa Kincaid (lisa_kincaid@kokatat.com) Kokatat’s outposts on the web: Blog — Facebook — Twitter — Official About Kokatat Watersports Wear For the past 38 years, Kokatat has built a reputation as a friendly company of paddling enthusiasts, dedicated to creating innovative paddlewear and accessories. Kokatat is a highly trusted brand known for its independence, high level of quality in addition to an extremely well respected, service-driven business model. Kokatat is an incredibly strong brand and is known for authenticity and launching game changing paddling products. Please visit www.kokatat.com and follow Kokatat on Twitter “@kokatat”.

Deuter USA Hires The Walton Works as Public Relations Agency

2010-03-09

Deuter USA has hired The Walton Works as their public relations connector effective immediately. Deuter (pronounced Doy-ter) is one of the oldest pack makers in the world, founded in 1898. Known for creating the first mountaineering specific pack, first women's specific pack and first ventilated back system, Deuter is also one of the world's leading technical pack companies focused on design, technologies and product innovation. Users from hikers to alpinists, bike commuters and racers to child carriers, adventure travelers and more, Deuter's focus on functionality sinks stereotypes by creating products that fit, perform and provide comfort and ventilation for any endeavor. "The Walton Works understands our brand, products and position," says Christian Mason, Director of Sales and Marketing for Deuter USA. "They come with a real user perspective and understand our sales directives, marketing initiatives and strategic direction. It's one thing to talk about it, but they get it from experience and can tell the Deuter story in a true way." "Deuter is in a dynamic position right now," says Todd Walton, president and founder of The Walton Works. "The products are focused in every category and Deuter is poised to make their relationships with partners, retailers and users deeper and more meaningful. Being a part of this brand is going to be fun." Deuter Sport GmbH of Gersthofen, Germany, celebrated its 110th year in 2008 and is one of the leading international technical pack brands. Deuter's major focus is on the development and sales of innovative, high quality and multi-use packs. Deuter's current strength in pack innovation is the ventilated back system they have developed and refined over the last 24 years as well as their complete line of child carriers. Since establishing a subsidiary in Longmont, Colorado, in 2001, Deuter has made a significant impact in the U.S. market. Deuter USA has over 400 specialty accounts and has been recognized by its retailers as one of the top backpack brands in the industry. For more information, please visit www.deuterusa.com . About The Walton Works The Walton Works began at the New Year in 2010 to offer a unique approach and veteran experience to organizations looking to enhance their brands, create marketing strategy, develop PR buzz and evaluate customer experience. From high fashion to high adventure, we are the connectors driven by meaningful relationships. Our mission is the blend of function, fashion and passion in product, representation and ourselves.

New guidebook to getting kids active outdoors debuts in April

2010-03-08

03.01.2010 – A new guidebook to getting kids active in the great outdoors addresses one of America’s top concerns. "Outdoor Parents, Outdoor Kids - A Guide to Getting Your Kids Active in the Great Outdoors" by award-winning author Eugene Buchanan extends parents a helping hand, or set of training wheels, in getting their kids active outside. Included are informative and entertaining look at biking, camping, swimming, paddling, fishing, skiing, hiking, climbing and other outdoor pursuits. Proceeds from the soft cover book, available in stores this April, benefit the Outdoor Foundation’s efforts to grow youth participation in the outdoors. Today, more than ever, the game is on to get kids off video games and into the great outdoors. Childhood obesity statistics are staggering – the rates have tripled in the past 30 years, affecting nearly a third of our nation’s children and costing the U.S. $150 billion every year to treat it. It’s epidemic enough to prompt President Barack Obama to appoint a Childhood Obesity Task Force and First Lady Michelle to launch a foundation to fight it. Participation numbers are no less encouraging. The Outdoor Foundation reports that youth participation in outdoor recreation has dropped nearly 17 percent over the last three years. Additionally, it finds that most youth are introduced to outdoor activities through their families. “Sadly, fewer youth are heading outdoors each year,” says the Foundation’s Christine Fanning. “The U.S. is facing an unprecedented public health problem...reconnecting youth with the outdoors is critical to the health of future generations and our natural landscapes.” These figures and more are why The Heliconia Press is proud to release the book that has garnered early and widespread accolades. Richard Louv, author of best-selling Last Child in the Woods: Saving Our Children from Nature-Deficit Disorder, calls it “An excellent beginner’s guide to help parents instill in their kids a love of outdoor activities." Carl Pope, executive director of the Sierra Club, calls it “an important contribution to the work of connecting our children to the outdoors.” And award-winning filmmaker Ken Burns says, “Nowadays, too many of us, especially our children, suffer from a Nature deficit. This wonderful book will go a long way toward remedying that.” See the social media enabled press release at http://www.pitch/pe/49488 -30- About Eugene Buchanan: A former reporter for the Denver Business Journal and 14-year editor-in-chief of Paddler magazine, Eugene Buchanan has written about the outdoors for more than 25 years, from covering the X Games for ESPN.com to working for NBC at the Beijing Olympics. With freelance articles published in the New York Times, Men's Journal, Sports Afield, Outside, National Geographic Adventure, Forbes Life and other publications, the Fellow member of the Explorer’s Club spearheaded the Outdoor Industry Association’s Outdoor Idols campaign, honoring teens’ accomplishments in the outdoors. His first book, Brothers on the Bashkaus, was released by Fulcrum Publishing in 2007. About The Heliconia Press: The Heliconia Press is one of the leading outdoor book publishing, TV and video production companies in North America. Info: www.helipress.com.

Overland Equipment Appoints Sales and Brand Development Manager

2010-03-08

Overland Equipment, manufacturer of bags that provide well-organized solutions for active, everyday use, is pleased to announce it has named Megan McGovern as Sales and Brand Development Manager. In this newly formed position, McGovern will work to increase Overland Equipment brand awareness, generate new business, and support the existing wholesale business. “Overland Equipment is experiencing exciting growth and it’s the right time to bring sales leadership to our team to help drive the business,” said Julie Skirving of Overland Equipment. “Megan is uniquely talented for this role and our brand and we are thrilled to have her join our team.” For the past nine years, McGovern has worked in sales and marketing for consumer products (PowerBar, The Kellogg's Company, Kraft Foods), online media agencies, and most recently sales for Adventure 16. "I'm thrilled about this opportunity to bring Overland Equipment to the next level,” said McGovern. “We have a unique product offering that provides organizational solutions for consumers, and this winning combo has a positive effect on the retailer's bottom line.” McGovern serves on the Board of Directors in a marketing and communication capacity for the Outdoor Industry Women’s Coalition, a membership community of professionals in the outdoor industries. “Match your passion with your profession” was the perfect expression that led her into the outdoor industry. Off the clock, Megan enjoys scuba diving, hiking, skiing, triathlons, and volleyball. Overland Equipment For over 27 years, Overland Equipment has designed, developed and manufactured bags with the consistent intent of providing well-organized solutions for active, everyday use. It all started in a Chico, California garage with some cloth, a pair of scissors and a passion for making useful, durable bags. Today, we’re still passionate about creating unique, innovative products. We’ve designed the Overland Equipment line with authentic materials, heavy-duty construction and organization for your everyday essentials. We’ve updated our brand identity, but our bags are still – and always will be – made with the same thoughtfulness, simplicity and natural ruggedness of our Chico roots.

Buff, Inc. Sponsors 2010 Georgia Kayak Bass Fishing Tournament Series

2010-03-08

Buff, Inc., known for stylish, versatile and multifunctional headwear popular among fishermen, is providing the Georgia Kayak Fishing Tournament Series with 24 UV Buff® for the 2010 tournament season, which kicks off its first of four stops this weekend, March 12-13, at Lake Harding in Columbus, GA. The 2010 Georgia Kayak Fishing Tournament Trail incorporates some of the best fresh and inshore saltwater fishing in the country. The Tournament begins at Lake Harding just outside of Columbus, and then will move to the North Georgia Mountains for spring. The tournament will continue off the coast of Georgia for summer, and will land in Georgia’s Lake country for the fall finale. Kayak anglers from around the country will vie to be crowned 2010 Georgia State Kayak Fishing Champion and take home the $7,000 value in cash and prizes for the first place winner. Each tournament will be accompanied by a festival with kayak demos, arts and crafts, food, games and fun for the entire family. Those attending the festival can purchase raffle tickets for a chance to win a number of prizes including a UV Buff®. “Buff® is pleased to sponsor this grassroots festival and support the kayak fishing community,” says Shirley Choi Brunetti, general manager and vice president, United States. The UV Buff® protects against 95-percent of UV rays. With its Coolmax® Extreme fabric, sweat evaporates quickly and allows moisture to pass through the fabric. As a result, any outdoor activity can be achieved with ease and comfort, and the user will be left feeling dry and cool during mid-day and warm while out in the early morning. The UV Buff® also incorporates Polygiene which protects against odor and keeps you fresh. Buff, Inc. continues to produce the highest quality multifunctional headwear on the market. The company has just released its new premium-quality line of Pro-Series Gloves designed specifically for fishermen. The new Angler Gloves and Fighting Work Gloves are crafted to enhance dexterity, grip and offer the highest degree of UV protection (UPF 50+), providing anglers with a performance advantage literally in the palm of their hands. For additional information on the Georgia Kayak Fishing Series, please visit: http://www.georgiakayakfishing.com Please visit the Buff, Inc. website and Social Media Release webpage for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. And join the conversation on Facebook and Twitter. About Buff, Inc. Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, and Gore-Tex Windstopper®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom Buff® models at rates below suggested retail price. For more information on Buff, Inc. call 707.569.9009 or visit www.buff.us .

Filson Opens First International Store in Osaka, Japan

2010-03-08

Filson, the respected outdoor brand known for its American heritage, styling and prominence in the hunting and fishing communities, today announced the opening of its first international store in Osaka, Japan in partnership with its distributor of 28 years, Goldwin, Inc. Located in the Osaka, Horie area, an established fashion district, the store officially opened this past Saturday with a grand opening attended by Bill Kulczycki, Filson’s CEO and president. The store will carry Filson’s iconic apparel and gear known for its classic designs and durability. Products include: outerwear, sweaters, shirts, pants, chaps, shorts, underwear, footwear, luggage, Filson dog, Filson home and accessories. “We have been carrying Filson since 1982 as the sole distributor in Japan and have seen tremendous momentum with the brand as consumers gravitate toward brands with a rich heritage, especially American,” said Naoki Kimura, with Goldwin. “Our consumers have been asking for a free-standing store for a long time. Now, the timing is right.” “Filson has enjoyed immense popularity in Japan for many years,” said Bill Kulczycki. “The brand is more relevant than ever now that consumers are looking for classic looks, durability and a brand that is authentic. Consumers in Japan are discerning and appreciate Filson’s history. We look forward to what the future holds as we expand internationally.” The address of the new store is 1-6-20, Minami-Horie, Nishi-ku, Osaka, Japan and is open from 11:00AM to 8:00PM. Filson is located on the second floor in a space that occupies 53 sq. meters, 570 sq. feet. The phone number is +81-6-6535-8592. About Goldwin: Established in 1951 by Mr. Tosaku Nishida, Goldwin Inc., located in Tokyo, offers a variety of clothing such as ski, athletic, tennis and outdoor apparels to name a few. With a hometown plant in Japan as the main base, GOLDWIN has plants in China and Southeast Asia. In addition to these plants, Beijing GOLDWIN Co., Ltd., the largest overseas plant, has already started its operation in October 1996. In 1981, GOLDWIN had its stock listed on the Second Division of the Nagoya Stock Exchange; in 1991, listed on the Second Division of the Tokyo Stock Exchange; and last year in 1995, listed on its First Division, the most prestigious stock exchange in Japan. Goldwin’s commitment to pursuing the best technology is never ending. From top users to sports-loving customers, GOLDWIN will keep supplying a wide range of quality products. About Filson: Filson, a leading outfitter for outdoor enthusiasts, is committed to providing the highest performance apparel that stands up to the toughest conditions. The company’s 113-year legacy is built upon its reputation for honesty, quality and durability. The brand’s tough yet comfortable outdoor clothing is a favorite among hunters and fishermen, engineers and explorers, mariners and miners, and anyone who has a passion for the outdoors. Renowned for proprietary fabrics such as heavyweight Tin Cloth and warm, rugged Mackinaw Wool, Filson’s quality apparel and accessories have made it a trans-generational brand. The company’s flagship retail store is located in Seattle, Washington, where the company is headquartered, and another retail store is located in Portland, Oregon. For information or a free catalog, call #800-624-0201 or visit www.filson.com.

point6 Donates 500 Pairs of Socks for Soles4Souls� Haiti Relief Effort

2010-03-08

point6, the independently owned designer and manufacturer of the “Best Wool Socks Ever,” recently donated 500 Pairs of socks to Soles4Souls, a shoe charity that collects gently worn shoes and monies to provide shoes to those in need, to support their Haiti relief effort. "We are thankful to our friends at point6 for recognizing the need in Haiti,” said Wayne Elsey, Founder and CEO of Soles4Souls. “Their donations will be used to bring hope to the people of Haiti as they struggle to rebuild their lives.” Soles4Souls has committed more than 1.3 million pairs of shoes to the devastated area. They have partnered with other organizations on the ground in Haiti to transport and distribute the aid. More than 120,000 pairs of shoes, including work boots, rain boots, children’s athletic shoes and clothing items, have already been distributed in Haiti. point6 will bolster these efforts by contributing 500 pairs of their premium merino wool socks to provide some added comfort and support to those affected by the catastrophic quake in January. “We are very grateful for the opportunity to partner with Soles4Souls to offer relief efforts to the victims of the catastrophic earthquake in Haiti,” said Betsy Seabert, marketing director for point6. “By partnering with non-profits that are working hard to provide humanitarian aid such as Soles4Souls, we can maximize our collective support to help those in need.” For more information on how to get involved and donate to the victims in Haiti, visit www.giveshoes.org . About point6 point6 socks are guaranteed to be the most comfortable and durable wool socks you can own. point6 uses state of the art knitting and spinning technologies to create a softer and more durable result, while the sport specific fit reinforces comfort for enhanced performance. point6 is committed to environmental stewardship and strives to ensure all products, packaging and manufacturing processes adhere to environmental guidelines. For more information please visit us online at www.point6.com . About Soles4Souls® Soles4Souls is a Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. The charity distributes these shoes free of charge to people in need, regardless of race, religion, class, or any other criteria. Since 2005, Soles4Souls has given away over 7 million pairs of new and gently worn shoes (currently donating one pair every 9 seconds.) The shoes have been distributed to people in over 125 countries, including Kenya, Thailand, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Anyone can join our cause, and we need your help. Visit www.giveshoes.org for more information.

Paddle Advisory Council Meeting to be Held at Canoecopia, Madison, Wisconsin

2010-03-06

In response to the paddlesports “town hall meeting” at Outdoor Retailer Summer Market, an informal Paddle Advisory Council was formed to address issues with Outdoor Retailer. The Paddle Advisory Council has worked with Nielsen and Outdoor Retailer to address issues related to timing of the show and other areas of concern to paddlesports manufacturers and retailers. Members of the Council felt that it would be timely to report back to the industry, and decided to do so at Canoecopia because of the large number of manufacturers who would already be attending. Council members Darren Bush and Sutton Bacon will be reporting back to the industry on the progress achieved so far in cooperation with Nielsen with help from Outdoor Industry Association. Bacon will be presenting on trade show issues. Bush will report on a new initiative related to Outdoor Nation, a national program to increase youth participation, which the Paddle Council has decided to support with funding from Nielsen and Outdoor Retailer with matching funds from industry leaders. Also present will be Chris Fanning, Executive Director of The Outdoor Foundation to explain the role of The Foundation in promoting Outdoor Nation. We invite all paddlesport industry manufacturers, retailers and other leaders and stakeholders to participate in this meeting whether or not they are participating in Canoecopia. The meeting will be held on March 12, 2010 at 10:00 AM at the Alliant Energy Center Exposition Hall Conference Room.

Industry Veteran Rhonda Swenson Creates New Line of �Sexy, Flirty, Fun� Sweaters That Do More Than Keep You Warm

2010-03-06

“With A Twist” Launches Premier 2010 Collection Rhonda Swenson’s love affair with sweaters started when her grandmother taught her to knit potholders at age 9. In college, she knitted sweaters for her boyfriends; proof that sweaters are love! She then turned her reputation as “the Sweater Girl” into a 15-year career as a designer and business owner with three successful outdoor knitwear brands. (Chompas, EIR Sports & Néve). Rhonda, founder and president of “With a Twist” knitwear & accessories, says, “My team of exceptional designers has created an incredible line of the sexiest, flirtiest, fun’est sweaters, dresses and jackets for the fashion and resort industries.” “Knit + Wear = Twist” is a new formula for Swenson and her promise to always make sweaters with a twist that look, feel and dress-up better than any sweater you’ve worn before. These luxurious, ultra fine merino wool and cotton merino blends are sure to become your instant favorite. Swenson admitted, “We’re exactly what active female customers are looking for…..feel-good and practical with funky details and flirty patterns”. It’s sweaters with a twist. Original designs, incredible yarns, every detail from scratch and all produced by a highly skilled group of knitters whose time honored tradition goes back generations. Rhonda believes they leave a little piece of their heart and soul in every sweater. Thus said, she takes her personal commitment to “fair trade” very seriously by using natural fiber yarns from sources that respect their animals, employees and Mother Earth. She regularly visits and works in the factories where their lines are produced.

I/O Bio Merino spreading its style across the globe

2010-03-05

I/O Bio Merino has added five new distribution partners for a total of twelve, representing 20 countries across the globe. This strengthened international representation will bolster I/O Bio Merino’s capacity to support the global market’s appreciation of the brand’s high quality merino fabrics and unique style. “We came out of the Outdoor Retailer show with huge momentum and tons of new retailers flowing in to the booth all four days,” said Greg McRoberts, I/O Bio Merino General Manager. “This same energy carried over into ISPO with the global market reacting exactly like North America…It was definitely a controlled-craziness.” I/O Bio Merino Distributor Additions include: IFYI- Japan; Magma Equipment-South America; CHL Distribution- New Zealand; Snowsports- Australia; Hilken International- Austria, Germany, Switzerland, Benelux. Feeling good and looking good too, I/O Bio Merino is available on five continents and being used heavily on expeditions to the other two. About I/O Bio Merino I/O Bio Merino combines a street-inspired style with unmatched merino technology, which showcases parent company Michell Pty Ltd’s innovative merino manufacturing and yarn technology. This advanced production expertise and patented technologies result in the softest merino garments available.

Celtic Helps Ice Age Trail Alliance with Trails Advocacy Week

2010-03-05

Celtic recently donated its creative services to help The Ice Age Trail Alliance’s (IATA) design its annual Congress Report. The report outlines the IATA’s significance and contributions to Wisconsin, and reinforces the need to protect and support the Ice Age Trail. IATA representatives shared the report with Senators and Representatives in Washington D.C. during Hike the Hill: Trails Advocacy Week, Feb. 20-25. This yearly event serves to educate and raise awareness with Congress and the Administration about the importance of trails. Celtic is a full service advertising and PR agency located in Brookfield, Wis. The agency works with a vareity of outdoor and active lifestyle brands. To learn more, visit Celtic online at www.CelticInc.com .

Sierra Club names new Executive Director

2010-03-05

The following article originally appeared in the January 22, 2010 edition of DailyVista. It is reprinted with permission. The Sierra Club, the nation’s largest and oldest environmental advocacy group, has named Michael Brune to its top leadership role, according to the Los Angeles Times . Brune is a longtime environmental organizer who has headed the Rainforest Action Network for the last seven years. He will succeed former Executive Director Carl Pope in March. Brune will be the San Francisco-based organization’s sixth executive director and third recruited from the outside. Board President Allison Chin said there were multiple internal candidates, but the board thought Brune was a good fit. “The Sierra Club has evolved in the last couple of decades from being an organization that was almost exclusively focused on expanding protection for wild places to focusing more on clean energy and climate change,” Brune said in a statement. “I’m coming to the Sierra Club because I’m interested in both.” Founded in 1892, the Sierra Club is lead by a board of elected officials, each assigned a three-year term. The organization’s mission is to practice and promote responsible use of the earth’s ecosystem and resources. Spokesperson Orli Cotel told DailyVista that because Brune will carry the same responsibilities that a chief executive officer would at a corporation, he’ll be ultimately tasked with running day-to-day operations for the Sierra Club. In addition to daily leadership duties, he’ll also have a hand in the group’s marketing and branding efforts, she said. Part of his job will be to represent Sierra Club to the media, and as such, he’ll be conducting interviews and will be the public face that will “influence the way people perceive our brand,” Cotel said. “We do have a very active public service announcement program with various celebrities and so we’ve done PSA’s with Morgan Freeman, William Shatner, Pierce Brosnan and a bunch of other key celebrities,” she said. “We’re definitely interested in helping to brand ourselves in that space, but given the current economic situation, we’re not spending a lot on advertising.” As a non-profit, Cotel said that the organization is doing as much as it can through PSA’s while also implementing some targeted ads surrounding specific issues. For those types of efforts, Cotel said that Sierra Club will place local and/or regional ads in newspapers and other related media, or occasionally in the Washington Post or in the National Journal. “We have a very active presence on Facebook and we also have three, soon to be four with Mike Brune, accounts on Twitter, we have a Sierra Club magazine (SIERRA),” Cotel said. “Twitter and Facebook have played a big role in our strategy, and we’ve developed our own social network at www.climatecrossroads.org , which is a social network for people interested in environmental issues and helping to stop global warming.” Additionally, Sierra Club has created a social network called Sierra Club Trails for those interested in hiking. Cotel said that it’s most likely the first and only hiking wiki, which allows its users to update information in real time regarding weather and ground conditions for each hiking trail on the site. Like most consumers will ask for a Kleenex no matter what type of tissue is on hand, so does Sierra Club become the default brand for the environmental movement, Cotel said, adding that the organization represents the green industry, and covers a broad crosssection of the American public. “One of the great things is that we’re not targeted at one demographic, we’ve got the Sierra Student Coalition … and we have people who are moms that care about pollution and want to keep their kids safe, we have an active presence in the Spanish-speaking community, so it’s a pretty wide range – it spans all ages and ethnicities,” she said. “I think Michael, with his experience in working with corporations, has definitely developed a keen awareness for the importance of brand and branding, and will push us in the right direction.” People are now starting to move past the stigma that going “green” is a more expensive endeavor, and Sierra Club is doing its part to refute this common misconception. This is just one challenge that the organization has overcome as of late. While Sierra Club’s social media efforts are all done in-house, the group sometimes calls upon agencies to assist with various campaigns. The most recent campaign was the “Beyond Coal” campaign where students reached out to their respective campuses to switch to clean energy. “We did an ad buy that was on Hulu and Pandora in the areas where these campuses are, and we had a video ad people could watch on their computers,” Cotel said. “We worked with (Washington, D.C.-based) GMMB for that.” Sierra Club has two different kinds of partnerships. The group has alliances with other coalitions and non-profits like its association with Operation Purple, which runs an outdoor summer camp for kids with parents fighting overseas in Iraq. “We also partner with other environmental groups,” Cotel said. “On the product front, we have definitely done different partnerships with corporate product lines when they’re launching environmentally-friendly products. We worked with Clorox on its Greenworks cleaning products; we did a partnership with Honest-tea, so the criteria for us is: if they’re doing something that’s actually green and is really helping, we would look to partner with them to make their product more effective.” Our source said that Sierra Club magazine (SIERRA), with a circulation of more than a million readers, is always interested in hearing from ad sellers and buyers with green products, and working with brands looking to reach outdoor enthusiasts and those interested in living “green.” © 2008 DailyVista ● All Rights Reserved ● (877) 339-1513 ● info@dailyvista.com

Canada Goose Announces Third Canada Goose Resource Center, Supporting The People of Northern Canada

2010-03-04

New facility established at Larga Baffin Ltd. in Ottawa; Tilley Endurables signs on to donate raw materials to Canada Goose Resource Centers in Pond Inlet and Iqualuit Canada Goose, the leading Canadian manufacturer of down-insulated outerwear for extreme climates, is kicking off 2010 with expanded support for the people of Northern Canada by establishing a third Canada Goose Resource Center at Larga Baffin Ltd. in Ottawa, Ontario. Canada Goose has also announced that Tilley Endurables, a leader in hats and travel clothing for 30 years, will be providing materials to Canada Goose Resource Centers in Pond Inlet and Iqaluit. More than 2,500 lbs. of reusable materials have already been donated to the Canada Goose Resource Centers in 2010. Canada Goose Resource Centers are partnerships with The North West Company, a leading retailer of food, products and services to rural communities in Canada, and First Air, Canada's largest northern airline. The Resource Centers are locations where traditional Inuit sewers have access to free fabrics, buttons, zippers and other materials for use in jackets and clothing for members of northern Canadian communities, with materials donated by Canada Goose. “The Canada Goose Resource Centers are designed to give back to the people of northern Canada, and we’re absolutely thrilled to be expanding our efforts,” said Kevin Spreekmeester, vice president of marketing for Canada Goose. “With our third center opening in Ottawa and the generous support of Tilley Endurables, we have expanded our ability to reach traditional northern sewers. It’s been an amazing team effort for all involved, and we look forward to continuing to offer high-quality fabrics and materials to sewers this year and beyond.” Because the first two Centers in Pond Inlet and Iqaluit proved so popular, Canada Goose, The North West Company and First Air decided to open a third Canada Goose Resource Center as part of Larga Baffin Ltd. in Ottawa. Larga Baffin Ltd. is a rooming home for patients and family members from the Baffin region of Nunavut who are visiting the city for medical care for themselves or friends and family. Tilley Endurables will be providing additional shipments of fabrics and raw materials to the two existing Canada Goose Resource Centers in Pond Inlet and Iqaluit, for usage in jackets and clothing for visitors to the centre. "The amount may be too small for our profitable consideration, but in a Northern world where everything is useful, it is not about profit—it is about survival,” said Alex Tilley, founder of Tilley Endurables. “It is a different kind of economy—an economy of purpose and usefulness for a small community. Our 'waste,’ our 'loss,’ is their treasure and gain.” About Canada Goose For over 50 years, Canada Goose has been committed to producing the best extreme weather outerwear in the world; proudly made in Canada. From the South Pole research facilities and the Canadian High Arctic, to the streets of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada Goose products because of its reputation for authenticity, best quality, functionality and iconic style. Canada Goose supports Polar Bears International as well as a number of charitable organizations and outdoor ventures that provide commitment to Arctic stewardship and the environment. Ask Anyone Who Knows. About Tilley Endurables Tilley Hats can be purchased at more than 3,100 partner retailers worldwide. A leader in travel and sun protection gear for 30 years, Tilley Endurables designs its signature Tilley Hats and other clothing items with unique, long-lasting features for travelers who embrace their unique spirit of adventure. ###

La Sportiva Announces Sponsors & Races for 2010 Mountain Cup

2010-03-04

La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear announced that Fleet Feet Sports Boulder and W.L. Gore & Associates, makers of the GORE-TEX® brand, have confirmed as presenting sponsors for the 2010 La Sportiva Mountain Cup. This marks Fleet Feet’s third year in a row as presenting sponsor, and Gore’s second year with the Mountain Cup. New for 2010, Outside Magazine has joined as the official media sponsor of the La Sportiva Mountain Cup. The Mountain Cup’s first race of the 10-race national series is the Mt. Penn Mudfest, in Reading, PA, set for Saturday, April 3. “The La Sportiva Mountain Cup is growing in participation numbers every year,” says La Sportiva’s Marketing Manager, Laura Fryer. “For 2010, we are excited to bring the Mountain Cup to five new destinations including the first race next month, the Mt. Penn Mudfest. The Mt.Ashland Hill Climb in Ashland, OR, and the season finale Up and Over in Taos, New Mexico, are also two new events that promise to introduce the spirit of the Mountain Cup to mountain running enthusiasts around the country. With Outside magazine teaming up with us as the official media sponsor, we will be providing more real time race reporting through social networks and blogs, allowing our followers to see what’s going on with the Cup anywhere, anytime.” The La Sportiva Mountain Cup brings European-style trail/mountain racing to America, featuring ten trail races at select destinations around the country and $25,000 in prize money. The series is open to anyone who’d like to participate in any Mountain Cup event; participants may enter as few or as many events as they want. Overall scoring will be tabulated after each race and final results will be based on the participant’s best five events. In addition, each event will be scored for overall female and male, with each gender being broken down into two categories, open and master. The 2010 La Sportiva Mountain Cup venues will include: • 04/03/10 • Mt. Penn Mudfest (15 km) • Reading, PA ( http://www.pretzelcitysports.com/mtpennmudfest.html ) • 05/22/10 • Jemez Mountain Half Marathon (13.1mi) • Los Alamos, NM ( http://www.highaltitudeathletics.org/JemezMt.html ) • 05/28/10 • Rock2RockRun (10 km) • Asheville, NC ( http://www.rock2rockrun.com/ ) • 06/05/10 • RothRock Challenge (30km) • State College, PA ( http://www.rothrockchallenge.com/ ) • 07/18/10 • Barr Trail Mountain Race (12 mi) • Manitou Springs, CO ( http://www.runpikespeak.com/ ) • 08/07/10 • Squaw Valley Mountain Run 10k (3.6 mi) • Squaw Valley, CA ( http://www.squawmountainrun.com/ ) • 08/07/10 • Jupiter Peak Steeplechase (16 mi) • Park City, UT ( http://www.mountaintrails.org/ ) • 08/07/10 • Mt. Ashland Hill Climb (13.3mi) • Ashland, OR ( http://www.mtashlandrun.com/ ) • 08/08/10• La Sportiva Eldora Race (11km) • Nederland, CO ( http://www.digdeepsports.com/lasportivaeldora11k.html ) • 08/21/10 • Up and Over 10km (10km) • Taos, NM ( http://www.taosskivalley.com/trailrun/ ) Additional information on the La Sportiva Mountain Cup, a complete list of venues, sponsors, registered athletes and local participating retailers go to: < www.mountaincup.com >.

kigo footwear Enters Australian Outdoor Market Through Partnership With The Adventure Megastore: Sydney Footwear Pioneer Introduces New Minimalist Footwear Option

2010-03-03

he Adventure Megastore, a four level camping and travel superstore in the heart of Sydney, Australia has become the first retailer in Australia to carry kigo footwear, effectively introducing the minimalist alternative to this active marketplace. Through this retail partnership, kigo footwear joins one of the most thoughtful and significant outdoor and comfort brand offerings in Sydney. kigo footwear offers stylish, eco-friendly minimalist footwear for barefoot athletics and everyday wear. The shoes are designed with lightweight, water-resistant materials and a slip-free flexible outsole, which offers a protected barefoot feel when worn, and easy portability for ready comfort. A unique foldable outsole and compressible materials make the shoes highly portable and ideal for women and men who travel, commute or enjoy sport activities. kigo footwear will offer The Adventure Megastore customers two styles and a variety of color options. The kigo shel is an athletic, unisex slip-on and the kigo star is a Mary Jane style for women. The designs begin with grey, and are accented with conservative black or white, or fun green or orange stitching and color panels. The shoes are designed to stretch on the foot and to soften slightly as they are broken in. Sizes range from a women’s size 6/men’s size 4.5, to women’s size 13/men’s size 11.5. Dylan Connor, Buyer and Range Planner for The Adventure Megastore describes the process of bringing kigo footwear into this new market, saying, “We are always looking for the next great idea in Australia, and we pay attention to what’s happening globally to keep ahead of the pack. The increased interest in the minimalist footwear category led us to look into further developing the category. “While finding nothing domestically, we started visiting US retailers and product review sites, and started seeing ever-increasing references and positive reviews of kigos. We liked what we saw and our customers regularly picked up the sample models on display. That is always the measure of a product that works. With a few weeks of positive feedback and lots of ‘I want to buy a pair now’ comments, we had all we needed to make a decision.” Connor continues, “Our team is excited to see our minimalist range grow and with the addition of both the kigo star and shel, we are set for another record footwear sales year. So welcome to Australia, kigo, we’re sure you’ll enjoy your new home.” kigo footwear director of business development, Kristin Parker, agrees, “We have had some great online interest and purchases from individuals in Australia, and we’re excited to expand the brand presence and to offer a sit-and-fit experience. This partnership is a huge step for kigo footwear, and we couldn’t imagine taking the brand global with anyone besides our excited and insightful friends The Adventure Megastore.” About The Adventure Megastore The Adventure Megastore is backed by serious experience. The family-owned-and-run outdoor retail specialists are developing on three generations of experience in the industry, aiming to be the best independent retailer in Australia. The flagship concept store, the only independent retailer of its kind in the area, showcases the fruits of two years direct development built on decades of experience and passion. Visit The Adventure Megastore online at http://www.adventuremegastore.com.au . About kigo footwear kigo footwear is stylish, eco-friendly minimalist footwear for barefoot athletics and everyday wear. The kigo team strives to provide comfortable shoes that are stylish enough for everyday wear, sturdy enough for athletics and constructed to be as good for the Earth as for the body. Each kigo shoe is thoughtfully and responsibly constructed of lightweight eco-friendly materials, including removable EVA insoles, breathable, stain/water resistant uppers and flexible, high-density rubber outsoles. For more information, please visit us at www.kigofootwear.com . To become a fan of kigo footwear, visit: http://www.facebook.com/pages/kigo-footwear/108337055798?ref=ts To follow kigo footwear on Twitter, visit: www.twitter.com/kigofootwear ###

SCARPA Bhutan GTX named 2010 �most versatile� boot by Backpacker Magazine

2010-03-03

SCARPA’s Bhutan GTX, a new boot for 2010 that combines big-boot support with the dexterity and easy break-in of a far lighter boot, was named ‘most versatile’ boot by Backpacker in the magazine’s annual Gear Guide to the world’s best outdoor equipment. Magazine tester comments reflected SCARPA’s goal of building a light boot that would offer backpacking-level support with a more nimble feel and easy break-in. “Impressive support for a mid-weight boot. Normally, my feet are fatigued at the end of a day, but after seven hours in the Bhutan, they felt great,” said one. Another said: “It handled heavy loads in ankle-twisting terrain, but wasn’t too stiff to rock-hop.” The Bhutan combines the sole and midsole package from SCARPA’s Kailash GTX, which won Backpacker’s 2008 Editor’s Choice Award, with a full leather upper for added support and more durability. About SCARPA and SCARPA North America Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. In 2005, SCARPA opened its North American headquarters in Boulder, Colo., staffed and directed by veterans of the North American outdoor industry, to oversee sales, marketing and distribution in the U.S. and Canada. For more information about SCARPA footwear, visit www.scarpa.com . -X X X-

Skram Media Founder/CEO Interviewed in Folio's TopTech

2010-03-03

BY MATT KINSMAN AND BILL MICKEY -- As magazine publishers reinvent themselves, their technology demands are changing as well. Here, FOLIO: spoke with 12 different publishing executives—representing a range of large consumer, b-to-b, online-only and custom publishers—about which technologies are having the biggest impact on their businesses. We asked them about technologies supporting both back-end management and customer-facing products. While each has a different take, one thing is clear: sales management tools and measurement analytics are in high demand. Mark Crowther, Founder, CEO, Skram Media The biggest impact for Skram Media on back-end technology has been Salesforce.com. We have a custom install of Salesforce which has had a massive impact on efficiency across the board—ad sales, production and billing. In early 2007, after we acquired Climbing Magazine, I knew we needed to invest in a CRM that could ensure the sales team spent as much time selling (and as little time administering the sale) as possible. My ad sales manager at the time, Kevin Riley, who is now associate publisher, came from a software sales background where he had used Salesforce.com. So with his input and the help of BlueWolf we developed a magazine specific custom install of Salesforce. In addition, as we’re a Mac environment, we integrated an application from Conga to mail merge out of Salesforce to our standard IO. That cut down the IO preparation time from minutes to seconds. We also installed the echosign app into Salesforce, which allows e-signing of IOs—immediately speeding up the signing process and also assisting with a paperless archive of the IOs to log with finance, sales and production. We also maintain our database of climbing gyms and outdoor stores in Salesforce, and we run all our sales from our marketing to that customer base through Salesforce. As a Web-based solution, all our sales reps can log in and work from Salesforce. There is also a mobile application, so when you’re on a road trip you can look at account history and log call notes. It’s become the spine of the company. In terms of our Web sites and digital content, I really like the “Unity” approach of Zinio, and I say that as an example to other vendors to offer publishers total solutions. Spending time searching out solutions for different elements of a Web site, be it video or social media apps, and trying to integrate them into existing platforms is time consuming and expensive. And often the expense of integration kills the opportunity. Read the full Top Tech feature here: http://www.foliomag.com/2010/top-tech

Keen, Inc. Continues Partnership with Conservation Alliance

2010-03-03

KEEN, Inc. renewed a partnership with The Conservation Alliance that has played a key role in the growth and evolution of the Alliance over the past five years. Through its Hybrid.Care program, KEEN will cover a significant percentage of the organization’s operating expenses, and match new member dues dollar-for-dollar in 2010. The partnership will further the Alliance’s mission to protect North America’s threatened wild places for their habitat and recreational values. First launched in 2005, the KEEN partnership with The Conservation Alliance has helped the organization add 110 new members, matching the first year of each new member’s dues dollar-for-dollar. To date, KEEN has matched $513,000 in dues, all of which has gone into the Alliance’s budget to fund conservation organizations. The partnership also provided resources for the Alliance to hire its first staff in 2005, and add a second position in 2007. “I consider KEEN to be our fifth founding member,” said John Sterling, Conservation Alliance Executive Director. “Four brands launched the Alliance in 1989, and the more recent KEEN partnership propelled us to an entirely new level.” “The KEEN partnership with the Conservation Alliance is a key part of our Hybrid.Care giving program and a great way for us to act on our core values,” said Linda Tom, KEEN Marketing Manager. “ We thank the Conservation Alliance for helping KEEN play a role in supporting groups across the US and Canada preserve land for people to enjoy long into the future.” KEEN’s support in 2010 will help build on the tremendous success The Conservation Alliance achieved in 2009. In its 20th Anniversary year, the Alliance contributed $900,000, and grantees delivered 21 victories that protected 10.5 million acres of land and 1000 miles of rivers, removed one dam, and acquire one climbing area. “It’s going to be tough to top our 2009 results, but the KEEN partnership will certainly help,” added Sterling. “The political landscape for conservation is terrific right now, and we have the resources to help protect some truly special wild places.” About the Conservation Alliance: The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment. Since its inception in 1989, the Alliance has contributed more than $8 million to grassroots environmental groups. Alliance funding has helped save over 49 million acres of wildlands; 28 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas. For complete information on the Conservation Alliance, see www.conservationalliance.com. About KEEN and Hybrid.Care: KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor brand that delivers innovative hybrid products, enabling all outdoor enthusiasts to live an active lifestyle. Through its Hybrid.Care initiative, KEEN strives to be a company with a conscience and to make a positive difference by supporting and working with social and environmental organizations around the world. Since 2004, KEEN has distributed more than $5 million to non-profit organizations paving the way for change.

Buff, Inc. Sponsors Team Ocean Kayak for 2010 Tournament Season

2010-03-03

Buff, Inc., known for stylish, versatile and multifunctional headwear popular among fishermen, is providing Team Ocean Kayak with 150 custom Team Ocean Kayak UV Buff® for the 2010 tournament season. The kayak fishing team will be donning their Buff® headwear at the second tournament of the season on March 21 at the Xtreme Redfish Series Tournament in Corpus Christi, TX. Team Ocean Kayak is a dominant force in competitive kayak fishing, but the team is proving itself to be a fierce competitor in powerboat tournaments as well. Team Ocean Kayak placed second in the February 6 Galveston Trophy Trout/Redfish Series in Galveston, TX, which was the team’s first powerboat pro trout tourney, and they were the only kayakers competing. Since 2005, the team has earned the title “Team of the Year” at some of the most prestigious fishing tournaments, including the 2005 Shimano Extreme Edge Fishing National and the 2009 Texas Kayak Series . “Buff® is pleased to be aligned with such a strong competitor in kayak fishing,” says Shirley Choi Brunetti, general manager and vice president, United States. “Buff, Inc. is proud of Team Ocean Kayak’s continued successes and achievements, and we are pleased that they are so committed to the Buff® brand.” “Combined, our team spends thousands of hours on the water each year,” explains Captain Fil Spencer of Team Ocean Kayak. “Whether we are using a Buff® to protect us from the cold or sun, it helps us get more time on the water every day. In the summer, wearing a UV Buff® makes a huge difference with sun exposure to sensitive areas like your face, ears and neck. In the winter, it keeps your face and neck warm from the cold winds. In my opinion, Buff® multifunctional headwear is a necessity for anyone looking to spend more or longer days outdoors,” he adds. The UV Buff® protects against 95-percent of UV rays. With its Coolmax® Extreme fabric, sweat evaporates quickly and allows moisture to pass through the fabric. As a result, any outdoor activity can be achieved with ease and comfort, and the user will be left feeling dry and cool during mid-day and warm while out in the early morning. The UV Buff® also incorporates Polygiene which protects against odor and keeps you fresh. Buff, Inc. continues to produce the highest quality multifunctional headwear on the market. The company has just released its new premium-quality line of Pro-Series Gloves designed specifically for fishermen. The new Angler Gloves and Fighting Work Gloves are crafted to enhance dexterity, grip and offer the highest degree of UV protection (UPF 50+), providing anglers with a performance advantage literally in the palm of their hands. For a complete list of Team Ocean Kayak’s upcoming events and tournaments, please visit: http://www.teamoceankayak.com/events.htm . For additional information on Team Ocean Kayak, visit: http://www.teamoceankayak.com/ Please visit the Buff, Inc. website and Social Media Release webpage for new product information, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. And join the conversation on Facebook and Twitter . About Buff, Inc. Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, and Gore-Tex Windstopper®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom Buff® models at rates below suggested retail price. For more information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. website . ###

Mountain Bike Hall of Fame Nominee Mike Curiak Signs with Hydrapak

2010-03-03

Adding to the deep pool of current team members, Hydrapak is proud to announce the signing of Mountain Bike Hall of Fame nominee Mike Curiak, who is currently attempting an unsupported, 1150-mile ride, along the Iditarod Trail of Alaska. “There are very few pack makers out there producing a pack that makes me want to plunk down my hard earned green,” says Mike Curiak. “Of these, only Hydrapak has consistently shown that they’re interested in meeting the needs of epic riders and ‘bikepackers’ alike. The attention to detail, organization, and durability of Hydrapak’s Morro and Jolla I’ve been using has been nothing short of super, super impressive. I contacted Hydrapak about a year ago in hopes of joining their team. My goal? Simple, to get hands-on involved in producing the best and ‘baddest’ packs on the planet.” Industry veteran, Mike Curiak began successfully racing mountain bikes in 1989. With initial success in the XC and DH disciplines, he transitioned into long distance racing that offered more challenge and matched his adventurous edge. 100 mile and 24-hour events only spurred his interest to go even further. Events of unbelievable magnitude were just over the horizon. Once there, he secured his spot as a pioneer within the sport of mountain biking. Mike has set course records at the most difficult and challenging races known including the Iditasport Impossible (1,150 miles), Iditarod Trail Invitational (350 and 1,100 miles), Grand Loop Race (340 miles) Great Divide Race (2500 miles), and Kokopelli Trail Race (142 miles). These events push the boundaries to the cusp of what is humanly possible on a bike. Curiak continues his passion for mountain biking operating LaceMine29, a successful 29” custom wheel building service from his Grand Junction workshop and documenting his extraordinary adventures through images and words on his blog at lacemine29.blogspot.com. Hydrapak is a leading global supplier of active lifestyle hydration equipment. With deep roots in cycling culture, Hydrapak produces a lineup of custom built hydration backpacks, reservoirs, and bottles for a variety of sports, including biking, hiking and running. Hydrapak components are also found on top manufacturers specializing in consumer, commercial and military purposes. Brought to life in 1996 and located in Oakland, CA, Hydrapak products can be found in major retailers and sport specialty stores throughout the world. More information can be found at www.hydrapak.com or by calling 510.632.8318.

180s Captures Olympic-Sized Exposure Thanks To Ambush Marketing At Vancouver Games

2010-03-03

180s CAPTURES OLYMPIC-SIZED EXPOSURE THANKS TO AMBUSH MARKETING AT VANCOUVER GAMES On-site Efforts Help Register One of Highest Days of Sales on 180s Website BALTIMORE, Maryland (March 3, 2010) –180s, a leading manufacturer of wintersport performance accessories including gloves and ear warmers, successfully completed a three-day “ambush” marketing initiative at the Vancouver Olympics that ultimately resulted in one of the brand’s highest days of online sales for the company’s website. Specifically, this effort included having a special event team on site that distributed more than 500 ear warmers in high-traffic areas and seeded product to “Today Show” hosts and crew resulting in exposure during the popular morning’s show’s review of Olympic gear. This onsite marketing program was developed to support 180s’ sponsorship of Olympic hopeful Patrick Deneen, who, although he did not medal, played a key role in raising product awareness for the year leading up to the Olympic Games through social media and traditional media relations. Over 1,000 fans and followers regularly received updates. “Having branding presence at the Olympics is a once-in-a-life-time opportunity,” said Brian Parker, director of marketing at 180s. “With our sponsorship of Patrick Deneen and a setting that was ideal for our product, we knew we had to leverage this global event. The weather was ideal for our ear warmers and Tec Touch technology that enable consumers to use their phones without taking their gloves off. We were able to leverage our presence through timely social media tactics that provided a real sense of ‘right here, right now.’” Detailed research was done prior to arrival, including which high-traffic areas would be most appropriate for product distribution and any potential regulations. In addition, custom branded outerwear was created to raise brand visibility. “The early morning ‘Today Show’ segments with little-to-no crowds allowed us amazing access to on-air personalities and show influencers, who were only too happy to accept product that would keep them warm and wired,” said Eleanor Sachs, executive vice president at CGPR, who manages the 180s account. “We continually updated the 180s community with the latest Olympic news through Facebook and Twitter.” Consumers at the men’s freestyle moguls event on Cypress Mountain were also eager recipients of the product. “Attendees, many of whom had under dressed for the cold weather, were ecstatic to receive a pair of ear warmers to stay warm during the all-day event,” Parker continued. About 180s LLC.: 180s LLC is a leading brand of innovative performance consumer products sold worldwide. Headquartered in Baltimore, 180s designs and markets award-winning accessories and apparel that PUSH™ the boundaries of innovation. Our passion is to create and deliver intelligent and stylish performance products that are exceptional on the mountains, city streets or while working out. www.180s.com. ###

COCOON� Bunk Sack with Insect Shield� Shoos Away the Competition, Wins 2010 Good Housekeeping VIP Award

2010-03-03

The 2nd Annual Good Housekeeping VIP (Very Innovative Products) Awards have been announced and they include the COCOON Bunk Sack with Insect Shield®, made by COCOON by Design Salt, an innovator in lightweight sleep systems and travel accessories. The VIP Awards recognize the year’s ten best new innovative products that solve problems in new and exciting ways, and the winners were selected from 1650 products evaluated by Good Housekeeping Research Institute in 2009. “Good Housekeeping is known for their exacting standards, and we’re excited to have been recognized out of all the new products that they’ve rigorously evaluated in 2009,” said Sue Morrison of COCOON. The COCOON Bunk Sack with Insect Shield® is designed for anyone who wants extra protection from insects, including mosquitoes, ticks, flies, and fleas. During the day, it’s great for reading a book by the lake, napping in a hammock, or as a beach blanket to catch some rays without as many bothersome bugs. At night use it for increased protection from biting insects and a better night’s sleep. The Bunk Sack is a treated with odorless, invisible Insect Shield® technology that repels mosquitoes, ticks, flies, and fleas - insects that can cause dangerous diseases such as West Nile virus and Lyme disease. Insect Shield® lasts through 25 washings. Insect Shield Repellent Technology is EPA-registered and the bunk sack is appropriate for use by adults, infants and children of any age. Made of 65% polyester/35% cotton, the Bunk Sack is durable, easy to wash and quick to dry. It features a convenient side opening that can be secured with Velcro and easily packs away into an included stuff sack. It retails for $30 and is available at www.insectshield.com. The Bunk Sack with Insect Shield® is part of COCOON’s collection of Insect Shield® products, including the Insect Shield® Safari CoolMax Wrap, Insect Shield® Safari Bug Net, Insect Shield® Safari Nightwear, Insect Shield® Safari Silk Scarf, Insect Shield® Safari Silk Sarong, and Insect Shield® Safari Silk Socks. About Insect Shield® Technology: In July 2003, Insect Shield introduced the first EPA-registered insect-repellent apparel. Insect Shield® Repellent Apparel technology provides effective, invisible and odorless protection against mosquitoes, ticks, ants, flies, chiggers, and midges (no-see-ums) through 70 launderings. Insect Shield apparel categories include outdoor, golf, hunting, fishing, and equestrian. Insect Shield® Repellent Gear technology is proven to repel mosquitoes, ticks, flies, and fleas through six months of constant exposure to weathering (sun/rain). Insect Shield gear product categories include camping, patio, beach, pet, and equestrian. Insect Shield® technology has the potential to be an important tool in the battle against insect-borne diseases and improve the health of people worldwide. In partnership with a number of agencies and international relief organizations, Insect Shield® technology is being used for apparel and other items that people use daily to aid in protection against insects. For more information visit www.insectshield.com. About COCOON: Founded in 1989, COCOON TravelSheets, MummyLiners and sleeping bags are the result of life-long travel experience. COCOON products are available in high quality fabrics with a wide variety of functional details that make them ideal companions for adventurers, travelers and mountaineers worldwide. Today COCOON is sold in many countries all over the world. Nevertheless the company is still led by a small, highly motivated team. Based in Austria, Design Salt Europe is in charge of developing new products, organizing and supervising the production and marketing in Europe and on international markets. Design Salt USA, located in Wenatchee, Washington, is responsible for sales and marketing in North America. Phone: 800.254.7258, Website: www.cocoonusa.com

Guest Editor of CLIMBING�s 40th Anniversary Issue Announced

2010-03-03

Skram Media, publisher of Climbing Magazine, today announced that storied climber and journalist Jeff Achey is adding another first to his résumé: guest editor of CLIMBING Magazine’s 40th Anniversary issue (No. 285), on newsstands in late April. “Climbing Magazine’s first issue was the May 1970, so we talked about celebrating the 40th Anniversary with a special issue to coincide with the May 2010 issue for a while, and, of course, Jeff came immediately to mind,” said Climbing Publisher Mark Crowther. “Jeff’s been a prominent figure in the American climbing scene since the 1970s and editorial protégé of Climbing’s longtime editor Michael Kennedy, all of which makes him the perfect guest editor. The editorial team is excited to have his involvement and voice in this special issue.” Achey has been a prominent figure in the American climbing scene, with many first ascents and first free ascents to his credit. He has an extensive journalistic and photographic background that includes posts at Climbing as Photo Editor, Editor-at-Large, and Editor-in-Chief. “Looking back on 40 years of Climbing, one constant I can trace is my connection to this magazine. When I first discovered this sport, Climbing was my inspiration, its stories and photos filling me with dreams of adventure. Climbing published my first-ever article, in 1978. Now, it’s an honor to give back to Climbing and climbing by editing this special 40th anniversary issue,” commented Achey. About Climbing Magazine: Founded in 1970, Climbing Magazine is the largest-circulation climbing magazine in North America. Skram Media, publisher of Climbing, leads the industry by providing a portfolio of highly read multiplatform editorial products, reaching over 330,000 readers monthly and many more online. With the acquisition of Mountain Gazette in Fall 2008, Skram Media provides advertisers the opportunity to reach the full spectrum of outdoor enthusiasts.

Nikwax Signs Western Canadian Sales Rep

2010-03-02

Nikwax N.A. has signed with OnwardUp to cover the Alberta, Canada sales territory. OnwardUp is run and operated by mountaineer and alpine guide Rob Owens. “We welcome Rob to the team,” said Chas Fisher, president of Nikwax N.A. “He’s an engaged and experienced salesman, who places the highest importance on good service, product knowledge and dealer communication. Rob is also an avid climber who understands gear and the greater outdoor industry.” Owens is a certified mountain guide through the Association of Canadian Mountain Guides. His experience in the Canadian Rockies, as well as climbing varied routes around the world, has brought him an earnest respect for the mountains and the natural world, which is a strong aligning factor with the Nikwax environmental philosophy. Together with his product awareness, Rob will be an excellent resource for Western Canadian retailers. OnwardUp also represents Patagonia, Petzl, Sea to Summit, Adventure Medical Kits, GSI Outdoors and Julbo, among others. The agency will cover the Alberta territory, working with existing dealer partners and opening new accounts. To reach Rob at OnwardUp, please call 403.609.7433 or call the Nikwax N.A. headquarters at 800.563.3057. About Nikwax: Nikwax was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax products contain neither propellant gases nor volatile organic chemicals. They are all fluorochemical-free, derived from nature-based ingredients, are not tested on animals, and are biodegradable. Visit Nikwax at www.Nikwax.com and join us on Facebook. Nikwax · Easier ·Safer · Drier

Outdoor Research� Welcomes New Sales Representatives

2010-03-02

Outdoor Research, manufacturer of functional solutions for human powered adventure, today announced the addition of Jerry and Lois Horton to their U.S. sales representative team. The Horton Company, based outside Austin, Texas, will cover the South Central territory, which includes Texas, Oklahoma, Louisiana, Kansas and Arkansas. “It is with great satisfaction that we are announcing the addition of Jerry and Lois to our winning sales team,” said David Mahoney, Director of Commercial Sales-West for Outdoor Research. “They are industry veterans who have represented many key brands such as Mountain Hardwear, Chaco and GSI Outdoors. We look forward to them reintroducing the OR brand to the region and building a strong South Central Territory.” “We are excited and proud to be joining the OR family,” said Lois Horton. “We can’t wait to hit the road and show Outdoor Research’s innovative outdoor apparel and gear to our territory.” About Outdoor Research Based in Seattle WA, Outdoor Research designs and manufactures functional solutions for human powered adventure. Outdoor Research offers technically innovative and superior Apparel, Headwear, Handwear, Gaiters, Storage and Shelter Systems. Product testing and high-quality construction is backed up with OR’s Infinite Guarantee®. In 2005, OR became the North American distributor for Exped, an innovative Swiss company with many “new classics” in its line. Outdoor Research enthusiastically supports the outstanding conservation, access, and educational efforts of a variety of organizations and encourages our customers to do the same. Outdoor Research - Designed by Adventure®.

La Sportiva Named Backpacker Mag's 2010 Editors' Choice Award Winner

2010-03-02

La Sportiva, makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, has been honored as the recipient of the 2010 Backpacker magazine Editors’ Choice Green Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance. Backpacker Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented La Sportiva's FC ECO 3.0 GTX specialty hiking shoe with the 2010 Editors' Choice Green Award at the annual Outdoor Retailer Winter Market in Salt Lake City, Utah on Thursday, January 21st. The Backpacker Editors’ Choice Awards, bestowed annually since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories. La Sportiva's FC ECO 3.0 GTX was one of only 15 innovative products that have been honored with a 2010 Backpacker Editors’ Choice Award. As the 2010 Editors' Choice Green Award winner, La Sportiva focused on the materials and processes used to produce its current Spring 2010 FC ECO Series. The outsole uses the Vibram® Eco-step compound composed of 30% recycled rubber content. The new Zero-Waste EVA midsole uses a combination of compression molded and injection molded pieces, which have a net effect of zero waste. The upper uses 100% recycled nylon for the mesh, laces and webbing. The lining uses a Dry-Best® Bristol component witha 40% recycled nylon content. “In an era of dime-a-dozen digital gear reviews, consumers are looking for product evaluations that they can really trust,” said Editor-in-Chief Jonathan Dorn. “And no one does more than our test team to make sure that our selections earn the respect that Backpacker awards get. Led by Gear Editor Kristin Hostetter, the dozen or so core members of our crew hiked more than 15,000 miles this year, then finished our testing for Editors’ Choice with a 100-mile route through the Swiss Alps that entailed more than 60,000 feet of elevation gain, hours of waist-deep postholing, and weather conditions that challenged every piece of gear we packed. The result of the team’s hard work is a collection of smart, durable products that will deliver comfort and performance for many years to come.” “We are honored to receive the Backpacker Editors' Choice Green Award for the FC ECO 3.0 GTX,” says La Sportiva North American president, Jonathan Lantz. “Being recognized at the start of the new year for a product that just launched will not only help us gain exposure and recognition for the FC ECO 3.0 GTX, but the rest of La Sportiva's FC ECO hiking line. Producing a shoe which possibly features the highest recycled content of footwear on the market is an achievement that La Sportiva is very proud of.” The Backpacker Editors’ Choice Awards are the gold standard against which all outdoor products are measured, and are a seal of approval that can help put an outdoor company or product on the proverbial map. Each year at the Outdoor Retailer show, retail buyers use the awards announcements as a must-buy shopping list, knowing that their customers will be asking for these products in the spring. Since their inception, the Backpacker Editors' Choice Awards have come to be regarded as the most sought-after award for outdoor equipment and apparel found in the industry. The impeccable outdoor credentials and rigorous field-testing standards of the Backpacker staff guarantee that these awards are an undisputed mark of quality for the companies and products selected. All winners must excel under extensive field-testing conducted by Backpacker's team of editors, who take hundreds of new products every year into the backcountry to put home to the test. This rigorous process ensures that the performance of the winners is truly worthy of distinction and meets the guiding principle behind the program: gear that is of real value to the readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts. The complete list of Backpacker 2010 Editors’ Choice Award winners will be officially announced to the general public in the magazine’s April Gear Guide issue, on newsstands March 2, 2010. With over 80 years authenticity in making the best technical footwear to explore the outdoors in, La Sportiva's versatility is represented in our technical climbing, mountaineering, Mountain Running® and hiking footwear lines. La Sportiva products will let you go where you dream to go, do what you dream and live how you want to live. For more information on La Sportiva visit www.sportiva.com or check out the online interactive community, La Sportiva LIVE, at http://www.sportiva.com/live. Backpacker (http://www.backpacker.com) brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine and website, and the only outdoor media whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured. And the magazine recently launched mobile media applications that allow users to text-message hiking maps and directions to their phones. In the last four years, Backpacker has won five National Magazine Awards, the publishing industry’s highest honor. In 2008, the magazine won the NMA for General Excellence, joining The New Yorker, Mother Jones, GQ, and National Geographic as top winners in their respective size categories. In 2009, it won three awards, including General Excellence Online. Backpacker has also won numerous other print, design, and digital awards, and its writers have been recognized in prestigious contests and best-of-the-year anthologies.

Big Agnes Named Backpacker Mag's 2010 Editors' Choice Award WInner

2010-03-02

Big Agnes, maker of innovative sleeping bags, pads, and tents has been honored as a recipient of a 2010 Backpacker magazine Editors’ Choice Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance. Backpacker Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented Big Agnes' Fly Creek UL2 tent with the award at the annual Outdoor Retailer Winter Market in Salt Lake City, Utah on Thursday, January 21st. The Backpacker Editors’ Choice Awards, bestowed annually since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories. Big Agnes' Fly Creek UL2 Tent was one of only 15 innovative products that have been honored with a 2010 Backpacker Editors’ Choice Award. The Fly Creek UL2 tent is a three season, free standing, ultralight backpacking tent weighing in at only 2lbs 2oz. “In an era of dime-a-dozen digital gear reviews, consumers are looking for product evaluations that they can really trust,” said Editor-in-Chief Jonathan Dorn. “And no one does more than our test team to make sure that our selections earn the respect that Backpacker awards get. Led by Gear Editor Kristin Hostetter, the dozen or so core members of our crew hiked more than 15,000 miles this year, then finished our testing for Editors’ Choice with a 100-mile route through the Swiss Alps that entailed more than 60,000 feet of elevation gain, hours of waist-deep postholing, and weather conditions that challenged every piece of gear we packed. The result of the team’s hard work is a collection of smart, durable products that will deliver comfort and performance for many years to come.” "Big Agnes is honored to be recognized by Backpacker for our Fly Creek UL2 tent. To be surrounded by such great competition and come out on top with the 2010 Editors' Choice is something that makes everyone at Big Agnes proud," says Bill Gamber, Big Agnes co-founder and president. The Backpacker Editors’ Choice Awards are the gold standard against which all outdoor products are measured, and are a seal of approval that can help put an outdoor company or product on the proverbial map. Each year at the Outdoor Retailer show, retail buyers use the awards announcements as a must-buy shopping list, knowing that their customers will be asking for these products in the spring. Since their inception, the Backpacker Editors' Choice Awards have come to be regarded as the most sought-after award for outdoor equipment and apparel found in the industry. The impeccable outdoor credentials and rigorous field-testing standards of the Backpacker staff guarantee that these awards are an undisputed mark of quality for the companies and products selected. All winners must excel under extensive field-testing conducted by Backpacker’s team of editors, who take hundreds of new products every year into the backcountry to put them to the test. This rigorous process ensures that the performance of the winners is truly worthy of distinction and meets the guiding principle behind the program: gear that is of real value to the readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts. The complete list of Backpacker 2010 Editors’ Choice Award winners will be officially announced to the general public in the magazine’s April Gear Guide issue, on newsstands March 2, 2010. Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and produces award-winning sleeping bags, pads and tents. For more information, visit www.bigagnes.com or call 1-877-554-8975. Backpacker (www.backpacker.com) brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine and website, and the only outdoor media whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured. And the magazine recently launched mobile media applications that allow users to text-message hiking maps and directions to their phones. In the last four years, Backpacker has won five National Magazine Awards, the publishing industry’s highest honor. In 2008, the magazine won the NMA for General Excellence, joining The New Yorker, Mother Jones, GQ, and National Geographic as top winners in their respective size categories. In 2009, it won three awards, including General Excellence Online. Backpacker has also won numerous other print, design, and digital awards, and its writers have been recognized in prestigious contests and best-of-the-year anthologies.

REI�s Half Dome 2 Tent Receives Backpacker 2010 Editors� Choice Gold Award

2010-03-02

REI’s Half Dome 2 Tent has been honored as a 2010 Backpacker magazine Editors’ Choice Gold Award recipient, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance. Backpacker Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented the REI design and development team with the award during the Outdoor Retailer Winter Market tradeshow. The tent is highlighted in the April issue of Backpacker, currently available on store shelves. “REI’s award-winning, top-selling predecessor [the Half Dome 2HC] was one of our favorites when it was announced in 2002,” said Kristin Hostetter, Backpacker gear editor. “We loved REI’s Half Dome design then, and with an update, it’s still a favorite, just better.” REI’s Half Dome 2 was one of only 15 innovative products that have been honored with a 2010 Backpacker Editors’ Choice Award, and only one of two companies that received the coveted “gold” award which is presented to manufacturers whose products have sustained best-in-class performance for more than five years. “We’re pleased and honored to receive Backpacker’s Gold award,” says Lee Fromson, vice president of REI Gear & Apparel. “Our members gave us the inspiration to update what was already an iconic bestselling product, and we’re happy to introduce an even stronger, roomier version with the new 2010 Half Dome tent series.” REI’s 2010 Half Dome tent is roomier and lighter than its predecessor (the Half Dome 2HC) with two-person comfort, easy entry/exit and livability people can expect from REI’s backpacking tents. The new style is available now. Pricing starts at $179 and is available in three styles (two-person; two-person plus and four-person styles). The Backpacker Editors’ Choice Awards, bestowed annually since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories each year. About REI Gear & Apparel REI’s in-house REI Gear & Apparel team designs and develops award-winning gear and apparel for camping, hiking, cycling, urban lifestyle, travel and general outdoor recreation. The REI and Novara brands are sold exclusively through the co-op’s retail stores, online at www.rei.com and through its catalogs. REI is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through volunteerism, gear donations and financial contributions. About Backpacker Backpacker ( www.backpacker.com ) brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine and website, and the only outdoor media whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.

Outside Magazine Editors Honor Woolrich Buffalo Check Shirt with Editors� Choice Award

2010-03-02

The Woolrich® Buffalo Check Shirt has been honored with an Editors’ Choice Award by Outside Magazine. The March issue of Outside Magazine features 51 “awesome things” as part of the magazine’s first annual Editors’ Choice Awards. The editors at Outside Magazine proclaimed the Buffalo Check Shirt as “perfection”. “We are honored that the editors of Outside Magazine recognize a product that is almost one hundred sixty years old in a market that is dominated by the latest and greatest,” said Jerry Rinder, Vice President Wholesale Apparel & Corporate Marketing. “It’s very satisfying that after all these years that our Buffalo Check Shirt is as relevant today as it was when it was first introduced.” Woolrich, established in 1830, pioneered the two-tone plaid pattern known as "buffalo check" plaid in the 1850’s with the introduction of the Buffalo Check Shirt. Although the name seems to connote a Western heritage, the derivation of the term is based on the fact that the pattern designer owned a herd of buffalo. The March issue of Outside Magazine is on newsstands now. About Woolrich® Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2005, Woolrich celebrated its 175th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at http://www.woolrich.com. ###

Kelty donates tents to shelter Haitians left homeless after earthquake

2010-03-02

With help from Jenny Dubin, Partners in Health and the Clinton Foundation, Kelty has supplied almost 300 tents to help with Haitian earthquake relief

Eastern Mountain Sports Strengthens Senior Management Team In Preparation For Future Growth

2010-03-02

FOR IMMEDIATE RELEASE EASTERN MOUNTAIN SPORTS STRENGTHENS SENIOR MANAGEMENT TEAM IN PREPARATION FOR FUTURE GROWTH Bob Mayerson Named President, COO and CFO; Ted Manning Appointed Exec. V.P. for Merchandising/Retail Marketing and Scott Barrett Becomes V.P. Ecommerce/Strategic Business PETERBOROUGH, N.H. (March 2, 2010) – Having just experienced one of the best years in the company’s history, Eastern Mountain Sports today announced three pivotal changes in its management team led by CEO Will Manzer. Bob Mayerson has been named president, chief operating officer and chief financial officer. Ted Manning has been appointed executive vice president for merchandising and retail marketing, and Scott Barrett will assume the role of vice president, ecommerce/strategic business development. Manzer will continue to lead the company, working closely with this senior team. “It gives me enormous satisfaction and an overwhelming sense of confidence knowing that Bob, Ted and Scott will be by my side as we continue to make Eastern Mountain Sports the best-in-class outfitting destination for our customers,” said Manzer. “The year ahead will bring new challenges, which we will meet with the same determination, integrity and focus. This is the right team to chart that course.” Mayerson, who has been with Eastern Mountain Sports for more than three years, will expand his operating role to focus on the company’s selling and operating core competencies. He has over 25 years in operations, retail and financial management experience, having held key executive positions at both Staples and PepsiCo. Manning, who has been at Eastern Mountain Sports for more than 17 years, beginning as a sales associate, will continue to lead the merchandising teams at Eastern Mountain Sports. Additionally, Manning will now bring his unique style and voice to the company’s retail marketing initiatives. Barrett, who led the marketing teams at Eastern Mountain Sports for over five years, will be responsible for all online ecommerce and strategic business development. “By appointing Scott to this position, we are putting a stake in the ground, signifying our commitment to ensuring that Eastern Mountain Sports emerges as a leader in multi-channel retailing,” Manzer noted. Prior to joining the company, Barrett held key marketing positions at Major League Baseball, PepsiCo and Starwood Hotels and Resorts Worldwide. “We did more than survive in 2009; we thrived under what proved to be dire economic circumstances,” continued Manzer. “I am especially proud of our entire team for meeting those challenges, delivering outstanding results and taking care of our customers more capably than ever before. The changes we are announcing today leverage the incredible in-house commitment, passion and expertise of my colleagues, each of whom will play a critical role in developing the blueprint for our future growth.” About Eastern Mountain Sports: Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 64 retail stores in 12 states. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. More information is available at www.ems.com. ###

Legendary Berk�s Shoes to Carry kigo footwear: Retail Partnership Brings Stylish, Minimalist, Eco-Friendly Shoes to Cambridge, Massachusetts

2010-03-02

Berk’s Shoes, the legendary Harvard Square shoe store, has joined the list of retailers carrying kigo footwear, becoming the first retailer in the Boston area to offer the brand line. For more than 25 years, Berk’s Shoes has offered a variety of classic and cutting edge shoes. The store regularly ranks as the best shoe store for men and women in the Boston area. kigo footwear offers stylish, eco-friendly minimalist footwear for barefoot athletics and everyday wear. The shoes are designed with lightweight, water-resistant materials and a slip-free flexible outsole, which offers a protected barefoot feel when worn, and easy portability for ready comfort. A unique foldable outsole and compressible materials make the shoes highly portable and ideal for women and men who travel, commute or enjoy sport activities. kigo footwear will work with Berk’s Shoes to offer the star style to women in the Cambridge area. The star is designed for women who value style as much as comfort. Star kigos offer breathable, water resistant uppers, a high-grip rubber outsole, and removable contoured EVA insoles in a sleek Mary Jane style, making them ideal for everyday wear, commuting or activities including Pilates and Yoga or running. Offered in six color varieties, all begin with grey, and are accented with conservative black or white, or fun green or orange stitching and color panels. Retail cost is $49.99. “We’re excited about working with kigo footwear,” said Ken Berk, owner of Berk’s Shoes. “We carry the best brands of stylish, comfortable footwear, and kigo fits in well. The star kigos are stylish, unique and green; all qualities that we are happy to offer to our customers.” Jan Kuramoto, CEO of kigo footwear agreed, “Berk’s hip, trend-setting store truly is the perfect way to offer stylish, eco-friendly, lightweight kigo stars to women in the Boston area." About Berk’s Shoes Berk's is the legendary Harvard Square shoe store offering shoes from the cutting edge to the classic for over 25 years. The shop also offers a full online shoe store. Berk's continually wins Boston area awards for the best women's and men's shoes from media including The Boston Phoenix , The Improper Bostonian and The Boston Globe . The store is dedicated to superior, stylish customer service. For more information, please visit Berk’s online at http://www.berkshoes.com. To become a fan of Berk’s Shoes, visit: http://www.facebook.com/pages/Cambridge-MA/Berks-Shoes/241680488995?v=wall To follow Berk’s Shoes on Twitter, visit: http://twitter.com/berksshoes About kigo footwear kigo footwear is stylish, eco-friendly minimalist footwear for barefoot athletics and everyday wear. The kigo team strives to provide comfortable shoes that are stylish enough for everyday wear, sturdy enough for athletics and constructed to be as good for the Earth as for the body. Each kigo shoe is thoughtfully and responsibly constructed of lightweight eco-friendly materials, including removable EVA insoles, breathable, stain/water resistant uppers and flexible, high-density rubber outsoles. For more information, please visit us at www.kigofootwear.com. To become a fan of kigo footwear, visit: http://www.facebook.com/pages/kigo-footwear/108337055798?ref=ts To follow kigo footwear on Twitter, visit: www.twitter.com/kigofootwear ###

Denver Outdoor Youth Development Programs Get a Boost

2010-03-02

Big City Mountaineers gets a boost from the Mountain Hardwear Gives Back campaign.

Cloudveil Reinforces Commitment to Spring 2010

2010-03-01

Cloudveil, producer of inspired mountain apparel, announced its continued commitment and support of the Spring 2010 line and focus on a smooth transition as the brand moves away from management at Spyder Active Sports to Windsong Brands LLC. Spyder Active Sports James Samuel, acting as General Manager of the Cloudveil brand explains, "The Spring 2010 product line is our best to date. We plan to finish strong with direct involvement for the Cloudveil brand SS10 deliveries, as well as providing the utmost dealer service and support." Ned Hutchinson, National Sales Manager of the Cloudveil brand and Jonathan McMahon, Dealer Service Representative will join Samuel as employees of Spyder Active Sports in overseeing the Spring 2010 Cloudveil line transition. Contact Info: James Samuel-JSamuel@spyder.com, 303.544.4088 Ned Hutchinson- NHutchinson@spyder.com, 307.413.1544 Jonathon McMahon- JMcmahon@spyder.com, 303.544.4066 Customer Service: Phone: 877.255.8345 Fax: 303.449.3311 Email: cloud@cloudveil.com  Dealer Service: Phone: 888.763.5969 Fax: 303.449.3311 Email: dealers@cloudveil.com About Cloudveil Founded in 1997, Cloudveil creates innovative and functional apparel for the outdoor, snowsports, fly-fishing, and lifestyle apparel markets. Cloudveil utilizes the most progressive technical fabrics on the market matching the end user with the ideal combination of protection, mobility, and comfort no matter what the conditions may be. For more information, go to www.cloudveil.com About Windsong Brands Windsong Brands, LLC (www.windsongbrands.com) is private investment firm that focuses on leading middle-market consumer companies that own strong recognizable brands. The team has a diverse background of consumer expertise that assists and guides company management to unlock the true potential of their brand. Windsong Brands makes majority and minority investments in both public and private companies. Investments and portfolio brand companies include Atlantis Weathergear, Ellen Tracy, Caribbean Joe, Joe’s Jeans, Field & Stream, The Sharper Image, Carlos Falchi, Design Within Reach, and Como Sport.

Wenger To Open First U.S. Retail Store in Boulder

2010-03-01

Maker of the Genuine Swiss Army Knife to Open Inaugural U.S. Store in April 2010 Wenger, Maker of the Genuine Swiss Army Knife, and Established Brands International today announced plans to open its first United States retail store, to be located on iconic Pearl Street in Boulder, Colorado. The 3,000-square foot retail shop, scheduled to open in April, 2010 will be situated in the heart of Boulder’s historic downtown district. The new retail store, conceived and managed by Wenger Footwear licensee Established Brands International, will be designed in a vintage, natural environment, to reflect one of the most highly recognized outdoor brands in the world in one of the most outdoor-centric locations within the United States. The Pearl Street site will be the first retail outlet in the U.S. to house Wenger’s entire global family of products and will serve as a key facility to launch new product lines, such as Wenger’s highly anticipated Fall 2010 Footwear Line that is expected to hit stores in August. The Wenger store will provide visitors the opportunity to experience the entire line of the Company’s legendary Swiss Army knives, watches, footwear, luggage, backpacks, tents, sleeping bags and technical packs. “Boulder provides a sense of authenticity for all things and activities pertaining to the outdoors,” said Ron Page, CEO Established Brands International. "It’s a perfect fit for us. We’re extremely excited to showcase the breadth of Wenger product under one roof. But at the same time, we’re also very pleased that consumers will experience firsthand the history and tradition of the legendary Wenger brand." The new Wenger store will also feature a showroom, where members of the Wenger family can bring key retailers and other special guests, and introduce them to the Company’s latest products. The store will enable consumers to access and experience ‘all things that are Wenger’, and serve as a retail lab for product testing and consumer focus groups. Every facet of the store, from the authentic design to one of the premier outdoor locations in America, speaks to Wenger’s vision to be the preferred active outdoor brand delivering genuine Swiss Army Knife solutions. “The Wenger brand empowers adventurers with multi-functional equipment possessing a unique pedigree – The Swiss Army Knife. We also seek to reflect the more humble attitudes and the true spirit of active dynamic individuals who appreciate the beauty of the great outdoors through human and natural-powered activities,” stated Peter Hug, CEO of Wenger. “The new Wenger Store will help us accomplish these goals.” Part of the Community Keeping with the charm and beauty of the Pearl Street Mall, the Wenger store will be situated in a historical building built in the early 1900s with original weathered brick on the 110 block of the Pearl Street Mall. With a spectacular view of the Flatirons, Wenger will also open its doors to the community and provide the venue as a local meeting place for associations and athletic groups, as well as hosting its brand ambassadors, art exhibits, special guest speakers and those looking to share in the outdoor experience. About Wenger, Maker of the Genuine Swiss Army Knife Founded in 1893 in the Delemont, located in the famous Swiss Jura region, Wenger was developed around a passion for innovation, precision and expert craftsmanship and is best known as the Maker of the Genuine Swiss Army Knife. Today, the company produces approximately 250 styles of its famous pocket knives, as well as butcher's and professional catering knives known the world over. In 1997, Wenger Watch SA was founded in the hotbed for Swiss watches, Biel/Bienne, Switzerland. In just 12 short years Wenger Swiss watches have developed a reputation for reliability, multi-functionality and performance. Within the last eight years, Wenger established relationships with a small number of industry leaders who began manufacturing Wenger-branded products that embody the characteristics of the world famous Swiss Army Knife in the footwear, tent, backpack, sleeping bag, computer mobility and travel gear categories. The company's web site is www.WengerNA.com .

KEEN Hybrid.Care� Partner 88bikes Foundation Wraps Up Project4

2010-03-01

88bikes Foundation, non-profit dedicated to providing bikes to young people in developing countries and a KEEN Hybrid.Care partner, has just completed their fourth project with the gift of 300 bikes to orphans and children rescued from human trafficking in Ghana, India, Nepal and Vietnam.  For Project4, 88bikes traveled to orphanages, ashrams, centers and schools sheltering children rescued from human trafficking, delivering bikes at 12 locations in Ghana, India, Nepal and Vietnam. Overall, 300 children were given basic, one-speed, steel-framed bikes that are common to the region and were purchased from local vendors. In the following months, 88bikes will be sending volunteers to most of the sites to instruct the kids in bike repair and safety and to conduct workshops in other areas as well, such as organic farming. These volunteers will make sure the bikes are being kept up and will test the feasibility of bike shops at several sites. 88bikes will also be monitoring how the bikes affect the kids three, six and twelve months after an endowment, especially in terms of their overall happiness, which the organization believes is an often overlooked element that may be the most important of all in humanitarian work with children. “A bike is that magical vessel of freedom and fun, the rare tool that’s as useful as it is enjoyable. For these children–as all children–a bike provides happiness, freedom and autonomy,” said Dan Austin, founder of 88bikes. “Project4 has been a huge success, and the highlights were myriad. I was blown away when 14-year-old Rabina, an orphan in Nepal, began rhapsodizing about the power of bikes to curb global warming, improve health and even help Nepal improve its economy! We are grateful to KEEN for their continued support of our work.” As a Hybrid.Care partner, 88bikes received funding from KEEN for purchasing bikes and providing tools and bike maintenance training for bicycle recipients. “Dan’s description of the complete joy on the faces of these heroic children, who have each surmounted such great challenges, is the best partner feedback we could ask for,” says Linda Tom, Marketing Manager at KEEN. “88bikes is a perfect fit with our Hybrid.Care program, which partners with social and environmental organizations actively working towards the greater good, and we’re proud to support their amazing work.” Hybrid.Care was created in 2004 to support social and environmental organizations that have paved the way for change through community, education and understanding. Since 2004, KEEN has partnered with more than 20 global environmental, conservation and social non-profit organizations, and has distributed more than $5 million in cash and in-kind donations. Other current partners include American Whitewater, Leave No Trace, The Conservation Alliance, Waterkeeper Alliance and Big City Mountaineers. About KEEN KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor brand that delivers innovative hybrid products, enabling all outdoor enthusiasts to live an active lifestyle. Founded in 2003, KEEN was first recognized for its Newport sandal, which featured patented toe protection technology. The company strives to demonstrate integrity and leadership, especially on social and environmental commitments, while promoting an inclusive outdoors community. Through its giving program Hybrid.Care, the company provides support to a variety of social and environmental organizations around the globe. Based in Portland, Oregon, KEEN products are available in retail locations in the United States, Canada, Australia, New Zealand, Asia, Central America, South America and Europe. To learn more, visit www.keenfootwear.com. Keep up with the ways KEEN is creating possibilities, reimagining the outdoors and caring for the world through Twitter (@Keen_shoes) and Facebook (facebook.com/keeninc). About 88Bikes It doesn't always take a massive relief organization to tip the scales for joy and sustainability in places where children and young adults are challenged to be their own heroes. 88bikes provides a simple and direct opportunity to make a difference for a young person in the world: buy a child a bike! Project4 was their fourth endowment project. Their next project, VILLAGES, is slated for summer/fall 2010 and will endow between 500-1000 bikes. To get involved, check out 88bikes.org.

Recreation Community Bands Together to Support National Forest Land Management Planning

2010-03-01

A coalition of national and regional outdoor groups, including Outdoor Alliance, Outdoor Industry Association, Appalachian Mountain Club, the Mountaineers and the Colorado Mountain Club, recently commented on the Obama Administration’s efforts to create a new U.S Forest Service planning rule. The groups provided critical insight and commentary regarding the best way to improve the forest planning process, including how sustainable recreation considerations should guide and inform forest planning. As organizations that directly participate in forest planning efforts across the country, and that witness first-hand the implementation of these plans, the coalition commended the Forest Service for its vision in meeting future land management issues head on. In supporting a new forest planning rule the group also encouraged an open public process, an “all lands” approach considering the relationship between NFS lands and neighboring lands and planning methods based on the latest available science. “We’re pretty stoked with the way the recreational community has come together to promote a shared vision for the future of our public lands and waters,” comments Adam Cramer of the Outdoor Alliance. “Forest Plans serve as the blueprints for how forests are run at the 30,000 foot level, so a new regulation that governs how forest plans are created will impact all of the world-class human-powered recreational resources in our national forests.” Bryan Martin of The Colorado Mountain Club adds, “ A key element in this initial planning phase is the inclusion of recreation on public lands. There is real economic benefit to including cyclists, hikers, paddlers, backcountry skiers and climbers in terms of what they bring from a recreational standpoint. We encourage the Forest Service to recognize this value as they modernize their Forest Plans.” The scope of the proposed land management planning outlines five guiding principles: restoration and conservation of lands to enhance ecosystem resilience; addressing climate change through monitoring, mitigation and adaptation; maintenance and restoration of watershed health; providing diversity of species and habitat; and fostering sustainable lands and their contribution to rural economies. The coalition made a compelling case to add a sixth planning principle that focuses on recreation. The outdoor community sees recreation as a central element to any forest planning process and hopes to work with Forest Service planners to develop a rule that appropriately balances and integrates the need for protection of watersheds and wildlife habitat with the highly valued recreational opportunities our forests provide. For more information on Outdoor Alliance, our policies, platforms and partners please visit us on the web at www.outdooralliance.net Normal.dotm 0 0 1 415 2367 Backbone Media 19 4 2906 12.0 0 false 18 pt 18 pt 0 0 false false false

Columbia Sportswear Company Announces Appointment of

2010-03-01

Columbia Sportswear Company (Nasdaq:COLM), a global leader in active outdoor apparel, footwear, accessories and equipment, announced today the appointment of Topher Gaylord as president of its wholly owned subsidiary Mountain Hardwear, Inc. As president of Mountain Hardwear, Inc., Gaylord will be responsible for product creation, global sales and marketing of Mountain Hardwear-brand apparel, accessories & equipment, and for global sales and marketing of Montrail-brand trail-running footwear. He will report to Mick McCormick, Columbia Sportswear’s executive vice president of global sales and marketing and will relocate to Mountain Hardwear’s Richmond, California headquarters, replacing Kirk Richardson who has served as interim president since November 2009. Gaylord, 40, brings 20 years of executive experience and personal passion in the outdoor industry. He joined The North Face in 1993, rising to serve as managing director of the company’s EMEA region from 2000 to 2005 and as president of VF Corporation’s Outdoor & Action Sports International brands, including The North Face, Vans, Reef and Jansport, from 2006 through September 2008. Gaylord has served as president of 7 For All Mankind within VF’s Contemporary Brands coalition since October 2008. “Topher is one of those rare individuals who knows what it takes to build performance-based global brands,” said Tim Boyle, president and CEO of Columbia Sportswear. “We believe our Mountain Hardwear and Montrail brands, with combined 2009 sales of approximately $110 million, will benefit greatly from Topher’s leadership, knowledge, and global experience.” Over the course of his career, Gaylord has been responsible for all aspects of brand positioning and management, product design, merchandising and development, marketing, sales, establishment of multiple go-to-market business models around the world, including wholesale, direct-to-consumer, distributor, and licensing, as well as the successful integration of numerous acquired brands. He has extensive experience working in multi-cultural environments in Europe, Asia and North America, building strong business relationships that have resulted in sustained, profitable growth. “I am energized by the opportunity to lead Mountain Hardwear,” said Gaylord. “As a dedicated ultra runner and outdoor athlete, I have always admired Mountain Hardwear and Montrail products and appreciate the authenticity and integrity with which each brand has pursued its passion to serve the high-performance needs of outdoor athletes and consumers. I believe both brands offer rich possibilities for growth as we capitalize on their global potential.” Interim president Kirk Richardson will assist with Gaylord’s integration and then return to Portland, Oregon to resume his prior position as Columbia Sportswear’s general manager of footwear merchandising. “We are indebted to Kirk for serving as interim president at Mountain Hardwear and look forward to welcoming him back to Columbia,” said Boyle. About Columbia Sportswear Company Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel, footwear, accessories and equipment. Founded in 1938 in Portland, Oregon, Columbia products are sold in more than 100 countries and have earned an international reputation for innovation, quality and performance. Columbia products feature innovative technologies and designs that protect outdoor enthusiasts from the elements, increase comfort, and make outdoor activities more enjoyable. In addition to the Columbia brand, Columbia Sportswear Company also owns outdoor brands Mountain Hardwear®, Sorel®, Montrail®, and Pacific Trail®. To learn more, please visit the company's websites at www.columbia.com , www.mountainhardwear.com , www.sorel.com , and www.montrail.com . About Mountain Hardwear: Mountain Hardwear, Inc. makes cutting edge mountaineering and outdoor equipment, apparel and accessories for ultimate performance in extreme conditions. Established in 1993 by a group of outdoor industry veterans, Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company based in Richmond, Calif. Mountain Hardwear distributes its products through specialty outdoor and sporting goods retailers throughout the United States and over 40 countries worldwide. Mountain Hardwear has won numerous product and customer service awards since its inception, reflecting the company’s commitment and passion toward innovation. It’s our relentless drive to create the absolute best that makes us who we are. Mountain Hardwear. PERFORMANCE ELEVATED™. www.mountainhardwear.com

High Sierra Sport Company Supports Blue Jean Gala Benefit

2010-02-26

High Sierra Sport Company is honored to donate its AT GO luggage to the 2010 Blue Jean Gala. The Gala fundraising goes to support the Old Town School of Folk Music outreach initiatives, student financial aid, and an array of educational programs. The event will take place on Saturday, March 6, 2010, featuring John Prine in concert, at the Gary and Laura Maurer Concert Hall, in Chicago, Illinois. “Old Town School of Folk Music emphasizes in the social aspects of music,” says Hank Bernbaum, president of High Sierra Sport Company. “We see this uplift philosophy similar to our goal with the adventure side of our AT Go collection. We provide the bag, you provide the adventure.” The Old Town School of Folk Music operates on a "teacher and student partnership in learning" philosophy. Young and old, beginners and advanced players, people from various cultures and traditions come together to create music and learn from each other. High Sierra’s A.T. Go also works in a similar partnership. The luggage line is made of PVC fabric free and up to 15 percent lighter with more compartments, improved access and low-profile handles. It’s the green light for an adventure and at the same time you’re helping Mother Nature! Additional features include telescoping aircraft aluminum handle system with locking mechanism; inline skate-style wheels, in protective corner mounted housings with unique integrated bridges that keep the bag rolling true; kick plate between the wheel housings protects the bag from abrasion; SURE-GRIP handles tuck down flat when not in use; reflective piping for added safety; and molded feet protect bottom from abrasion. Old Town School tuition programs average close to 6,000 students per week, 2,700 of them children. The School presents performances by internationally known touring artists, Chicago's local artists and its staff and students every weekend. Most Wednesday nights feature free concerts through AfroFolk Live and La Peña, popular and long established Community Programs. Approximately 85,000 guests come to these concerts and attend the Chicago Folk and Roots festival in nearby Welles Park annually. For additional information, please visit www.oldtownschool.org or call (773) 728-6000. For more information on High Sierra Sport Company, please call 1 (800) 323-9590 or visit www.highsierrasport.com . About High Sierra Sport Company High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage. The official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra’s memberships include the Outdoor Industry Association (OIA), Sporting Goods Manufacturers Association (SGMA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA). For more information, please call (800) 323-9590 or visit www.highsierrasport.com . # # #

Skram Media featured in Folio Magazine

2010-02-26

BY MATT KINSMAN (www.foliomag.com) — While developing iPhone apps has been all the rage for publishers and their digital edition vendors in recent months, moving toward platforms that target all mobile devices and e-readers without requiring additional work from the publisher will be the focus for 2010. Consumer enthusiast publisher Harris Publishing recently started using the new Mygazines Mobile service, which uses the mobile Web browser (rather than creating device-specific apps) to offer digital editions across mobile devices ranging from the iPhone to the Android. “We’re trying to find extra ways for our subscribers to get the content of the magazines,” says Chris Searle, digital manager and graphic designer with Harris. “We’re giving them multiples ways to view it or access it at their convenience. When we were looking at digital magazines, we didn’t want it to be another Web page full of additional information. We wanted to make sure it still had the look and feel of the magazine with its own identity.” Harris is using Mygazines Mobile with Houseboat magazine, and Searle says the publisher hopes to get some hands-on feedback from readers at an upcoming houseboat show. “This is very new for us, especially on the mobile side,” he adds. “For online content, we’ve seen a dramatic increase in subscriptions and readership. This is a whole new market we’re been tapping into.” While Mygazines Mobile looks like an app, it runs off any mobile browser (and is offered without additional charge). Similar features are available for the mobile editions, allowing readers to flip pages, zoom in up to three times, share and social bookmark. “A lot of our publishers send out e-delivery notifications that a new issue is available and include a link to that issue in the e-mail,” says Mygazines CEO Yoav Schwartz. “Up until now, readers would have had to click on that e-mail while at their desktop. Now we’ve blurred those lines—wherever they receive the email, they can click on the link and the digital edition will open up. If you’re a subscriber to a magazine, you want to access that content wherever you are.” Mygazines Mobile auto-detects the device trying to open the content and converts it. “Aside from a small screen, when you’re on a mobile device, you don’t have broadband,” says Schwartz. “The amount of data you have to download is pretty small compared to what you’d have to download on the big screen. We have to dynamically resize the data to fit the screen.” The Search for “Total Solutions” Skram Media has signed up with Zinio’s “Unity” platform, which uses an intelligent reader and develops apps for devices ranging from PC to laptop to tablet and iPhone. “Growing the reach of our magazines is the key focus for 2010,” says Skram Media founder and CEO Mark Crowther. “We need to be offering as many entry points to our content as we can if we are to grow the audiences and the sports we publish into, as well as developing new ways for existing readers and subscribers to interact and consume content. The computer-based page-flipper digital magazine is well trodden; the key focus in my mind needs to be having the content available to readers on any device they want, and to avoid the hassle of having to have separate solutions for each device.” Crowther is looking for vendors to offer publishers total solutions. “Spending time searching out solutions for different elements of a Web site, be it video or social media apps, and trying to integrate them into existing platforms is time consuming and expensive,” he says. “And often the expense of integration kills the opportunity.” http://www.foliomag.com/2010/moving-toward-device-independence © 2009 Red 7 Media, LLC. All rights reserved.

Rab parent Equip Outdoor Technologies acquires Canada-based Integral Designs

2010-02-25

Equip Outdoor Technologies Ltd., the parent company of Rab USA, this week acquired Integral Designs, the 24-year-old Canada-based brand known for high-end tents, bivys, apparel and other outdoor equipment for self-propelled adventurers. The move creates synergy with the Rab brand in North America through its complementary product line of technical outdoor apparel and sleeping bags. It also provides an opportunity for Integral Designs niche outdoor products to become more widely available through Equip’s worldwide distribution network, said Matt Gowar, the CEO of Equip, and Evan Jones, President of Integral Designs. As well, the brands will realize efficiencies employing Rab’s customer service and distribution center in Louisville, Colorado. “Equip and Rab are deeply committed to the North American market, and we believe this move underscores our intentions to build a strong foundation and continue to evolve and grow in the North American marketplace,” Gowar said. “We believe Integral Designs complements the Equip brand portfolio nicely, and it meshes perfectly with our goal of realizing longer-term growth while keeping our brands focused on their core constituencies.” Integral Designs remains an independent brand under Equip ownership. “This is an exciting deal because it’s a strategic alliance that links the solid reputation that Integral Designs has built over the decades with Equip and Rab’s ability to communicate and sell products on a larger scale,” Jones said. Sales support, warehousing, marketing direction and other administrative functions relating to Integral Designs will be transferred to Louisville, Colo., over coming weeks, while the Calgary-based plant will continue to manufacture Integral Designs products until mid-2011. Product deliveries to dealers will continue as scheduled. Jones and the current team of Integral Designs employees will continue to own and operate the Calgary-based manufacturing center where they will continue to manufacture specialized non-consumer products for government and institutional accounts under the Integral Tactical brand. About Equip Outdoor Technologies Ltd Equip Outdoor Technologies Ltd. specializes in design and marketing of technical outdoor equipment. Its experienced and enthusiastic team develops innovative designs, manufactured to the highest standards, and brings them to market throughout the world. For more information, visit www.equipuk.com.

Wave Sport�s Olaf Obsommer Earns Top Honors From the Reel Paddling Film Festival

2010-02-25

Wave Sport congratulates Team Europe ambassador Olaf Obsommer’s filmmaking success at the 5th Annual Reel Paddling Film Festival this past weekend in Toronto. Olaf, of Germany, teamed up with Jared Meehan to produce the film, “Into Perpetual Ice,” documenting the expedition of five kayakers seeking the adventurous whitewater possibilities of Greenland. The story blends the endless search for whitewater and the effects of major climate change on the remote, high latitude island. By applying his skills and passion for boating, along with his impressive experience in filmmaking, Olaf and Jared’s film captured the audiences of the film festival and took home the title of the “Best Whitewater Film.” The Reel Paddling Film Festival is a film contest that showcases the world’s best paddling films. Last weekend, the largest premiere audience in festival history was treated to the first screening of this year’s award winning films, including, “Into Perpetual Ice.” There are 37 shortlisted films with nine categories. The premier screening in Toronto kicked off a World Tour of the Reel Paddling Film Festival. The international tour will travel to 75 cities, with showings hosted by paddling shops, clubs and events. To check out more information about the schedule, the films and hosting information please visit: www.reelpaddlingfilmfestival.com. As the winner of the Best Whitewater Film, “Into Perpetual Ice” will be screened at every location during the world tour and reach over 20,000 viewers. To check out other film projects from the talented crew at Wave Sport, check out the Team Page, through the Wave Sport Community. About Wave Sport: Wave Sport was founded in 1997 with a dedication to all things whitewater, and that philosophy holds true today. For Wave Sport, paddling is a journey - over the course of a day, a year or a lifetime. Some journeys are destined for the chilled out fun of surfing a local, glassy wave, while the journey for others may culminate in a first descent of some remote and enormous drop. For those who believe that paddling isn’t just an activity, it’s a way of life, Wave Sport welcomes you to the ride. Join the Wave Sport Community at www.wavesport.com. Wave Sport · Perception · Dagger · Wilderness Systems · Mad River Canoe ·

Nikwax Supports VertFest at Alpental on March 6

2010-02-25

Nikwax is joining Outdoor Research and other outdoor companies to sponsor VertFest at the Alpental Ski Area.

Vasque Appointments Chris Miller as National Sales Manager

2010-02-25

Holding true to their belief of respecting history with an eye to the future, Vasque hired 15 year industry veteran Chris Miller as their National Sales Manager. Miller, an avid trail runner, cyclist, triathlete and snow shoe racer, brings the knowledge he gained while at Wigwam Socks and LaCrosse Footwear to the iconic Vasque brand team. He will be working directly with Chris Speak, to help grow Vasque in core outdoor retail markets. “I’m excited to take the history and heritage of Vasque to the next level and further compliment company momentum and positive brand energy,” says Miller. “We will continue to embrace the brand loyal consumer, while also reaching out to expanded audiences with the use of new and innovative technologies—the new Mindbender trail runner is a great example of this initiative.” Chris Miller can be reached at 616-874-6704 or via email at chris.miller@redwingshoe.com. About Vasque For over 40 years, Vasque has crafted high-quality performance-driven footwear for the outdoor market with a line that includes specialized footwear for trail running, crossover, hiking, backpacking, alpine pursuits and kids. With an unyielding commitment to innovation, Vasque focuses on fit and world-class performance as the core pillars in every product they produce. Company product testing takes place through a team of exceptional athletes that report directly from trails all over the world, resulting in product that withstands the test of time and the hardest conditions and wear. To illustrate the “Vasque Fit” story, the company has brought on the Master of Fit™ to narrate, in a series of videos, exactly what it takes to become an award-winning footwear manufacturer. www.vasque.com

CONSERVATION ALLIANCE RAISES $40K AT OR SHOW

2010-02-25

The Conservation Alliance organized special promotions with 15 member companies at the January Outdoor Retailer trade show that raised $40,000 during the four-day event. In most cases, the members hosted booth events and sold product to benefit the Alliance. Companies that hosted events are: Black Diamond; Brooks Running; CamelBak; Canada Goose; Columbia; Dansko; Eagle Creek; Grabber Warmers; Horny Toad; Montrail; NEMO Equipment; Osprey Packs; prAna; Ruff Wear; Stanley; and Timex. “We are honored that our member choose to support our conservation efforts with these creative fundraising events,” said John Sterling, Conservation Alliance Executive Director. “We also hope those members derive some branding benefit from partnering in this way.” During the show, The Conservation Alliance celebrated the conclusion of its most productive year yet. In 2009, the organization contributed $900,000 to conservation organizations. Alliance grantees in turn delivered 21 conservation victories, protecting 10.5 million acres of land and 1000 miles of rivers, removing one dam, and purchasing one climbing area. “Our members understand that now is the time to invest in conservation,” said Sterling. “We look forward to working with more of our members to host fundraising events like this.” The Conservation Alliance is starting now to organize promotions for the Summer Outdoor Retailer Show. Members interested in participating should contact Krissy Moehl (krissy@conservationalliance.com; 206.268.0649). About the Conservation Alliance: The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment. Since its inception in 1989, the Alliance has contributed more than $7 million to grassroots environmental groups. Alliance funding has helped save over 49 million acres of wildlands; 27 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas. For complete information on the Conservation Alliance, see www.conservationalliance.com.

New Gregory Z55, Jade 50 earn 2010 �best all-around� packs from Backpacker Magazine

2010-02-25

Gregory’s new Z55 and women’s specific Jade 50 backpacks, which feature Gregory’s innovative JetStream LTS ventilated suspension, this week earned 2010 “best all-around” pack accolades from Backpacker Magazine, in its annual Gear Guide to the world’s best outdoor equipment. “This pack rose to the top of a crowded – and very competitive – category due to its total load transfer, comfort, and conveniently laid-out packbag.” Backpacker editors wrote. “Result: awesome stability and big-load comfort.“ The Z55 and Jade 50 are complete redesigns of two mainstays over recent years in the Gregory line – packs designed for all-around use, and perfect for one to three or four nights out. For 2010, Gregory redesigned the ventilated suspension in a backpacking first – the first packs to offer true ventilation, because there is no mesh – or anything else – stretched across the mid-back and resting against the wearer’s back. Beyond that, despite being ‘lightweight’ category packs, the Z55 and Jade 50 employ a full frame-sheet design, and new adjustable waist belt. That means, as Backpacker testing verifies, they carry heavier weights extremely well because they yield load transfer to the wearer’s body in the most effective way possible, translating to excellent fit and, therefore, ultimate comfort. About Gregory Packs Celebrating its 30th anniversary in 2007, Gregory Packs has been the longtime leader in expedition, backpacking and day packs. Gregory is world-renowned for setting durability, comfort and performance standard in backpacks. In recent years, Gregory won awards for its pack designs from such diverse media outlets as Backpacker Magazine, Outside Magazine, National Geographic Adventure, Popular Science, Men’s Journal, Consumers Digest and Alpinist Magazine. For more information about Gregory packs, visit www.gregorypacks.com or call 877.477.4292. - X X X-

ALITE Designs Introduces Spring '10 Collection: Outdoor Quality and Performance with Urban Flair

2010-02-25

Adding some serious new flavor to the outdoor world, ALITE Designs is excited to debut their collection of Spring ’10 products this March. Based in San Francisco, ALITE is a design company dedicated to the idea that more people playing outdoors benefits the individual, the community and the environment. They have created a collection of unique, yet simple products to make being outside fun and easy for eager newcomers and hardened veterans alike. ALITE made a big splash in the outdoor market last summer with their first product, the Monarch Chair. Lightweight, compactable, and able to pack down to the size of a San Francisco-style burrito, the Monarch Chair gained tremendous press success including mentions in Outside Magazine and Men’s Journal for its unique design and versatility. To build upon that success and continue with their mission to get more people to get outside to play, ALITE’s Spring collection will include packs, dog products, and the Sexy Hotness sleeping bag. Packs ALITE’s pack collection incorporates retro, urban designs with modern outdoor functionality. Styles including the Tancho Pack ($109), the Ochiba Pack ($89), and the Hikari Pack ($59) are made from water-resistant Cordura and offer an interior hydration pocket and convenient storage. The Sake ($39) is a fun and stylish hip pack. Available in either café or purple, these packs are perfect for getting around town and on the trail. Dog Products Integrating lightweight materials, tethers and discrete waste bag dispensers, the dog accessories including the Boa Lite Leash, the Boa Pod, and Kung Fu Collar, allow you to take your dog more places, and better incorporate them into your lifestyle. Affordably priced between $13 and $30, these pet accessories will be the talk of the neighborhood and the dog park. Sexy Hotness Creating a way to help users ‘connect’ in the woods, the Sexy Hotness sleeping bag ($149/$159) includes strategically located zippers that provide access to your partner and allow you to turn your sleeping bag into an insulated body-suit with legs, armholes and reinforced booties with securing interior foot warmers. You can also zip together two or more Sexy Hotness bags for fun and frolic under the stars. “We want to be the go-to company for free-thinkers looking for fun and inspiration in both urban environments and wide open spaces,” says Tae Kim, ALITE Creative Director and former North Face Designer. “We are excited about the Spring 2010 line and look forward to introducing additional products that help people spend more time playing outside together.” For more information including a complete list of ALITE products, visit www.alitedesigns.com . About ALITE Designs: Rooted in the belief that having fun together outdoors is critical to our individual health and that of our communities, ALITE Designs’ goal is to offer products that facilitate fun, play and deeper connections between people and their environments, whether in urban parks, suburban backyards or the deep wilderness. Founded in 2008 and located in San Francisco’s Mission District, ALITE strives to employ high-concept design to create simple, thoughtful, fun and affordable gear. For more information, visit www.alitedesigns.com .

Simms expands product development team

2010-02-24

Simms, manufacturer of fly-fishing gear for serious and dedicated anglers, is pleased to announce the hiring of two members to the Product Development team. Rose Quinn, Sportswear & Accessories Product Developer, joined Simms in December 2009. Christy Evans, Senior Merchandiser for Sportswear & Accessories, is the newest member of the team – joining Simms in February. With a background in apparel and bag development, Quinn brings development essentials in apparel construction, patternmaking and sewing skills, as well as experience in domestic and international manufacturing and product commercialization. Quinn received her Master of Fine Arts degree from Boston University and her BA from Princeton University. Christy Evans moved to Bozeman from Baltimore where she served as a Senior Developer for Under Armour’s new accessories division. Prior to that Christy held various merchandising and development roles with Columbia Sportswear, Mountain Hardwear and Griffin Manufacturing. Evans is a graduate of Bowdoin College. Tobin Teichgraeber, Global Director of Product Development is delighted with the level of knowledge that Quinn and Evans bring – complementing the current group of experienced merchandisers and developers already on staff.

GOODE Partners with PrimaLoft� in New Glove Line

2010-02-24

GOODE Ski Technologies, the worldwide leader in carbon composite ski poles, snow skis and water skis, has selected PrimaLoft® – Insulation Technology™ as the exclusive insulation in its new GOODE-TEK™ glove line that was launched at the SIA Snow Show in Denver last month. GOODE-TEK™ gloves feature a patented InterLoc™ System, which is designed to be compatible with GOODE’s new ski pole grip. All ten styles, designed for both men and women, are made with a new ultra pre-curved shape for superior pole handling. The gloves and mittens are made with the finest materials to include drum dyed leathers, a GOODE-TEK™ waterproof breathable membrane, PrimaLoft insulation, and moisture wicking liners. “After studying the glove market extensively, we determined that there was an opportunity to take our high-end quality approach to skis and poles and apply it to this category,” said Henry Deutsch, designer of the GOODE-TEK™ glove line. We wanted to offer our customers gloves and mittens that are consistent with our other products.” PrimaLoft was developed by Albany International Corp. under contract to the U.S. military to mimic the properties of down, while maintaining the performance aspects of a synthetic. It is a unique microfiber polyester insulation that is as warm and soft as down, in addition to being water repellent, extremely light weight and compressible. “PrimaLoft has changed the ‘feel’ of gloves,” said Eileen Berner, PrimaLoft Sales and Marketing Director. “Gloves insulated with PrimaLoft provide a complete thermal and moisture management package and also offer improved dexterity and comfort.” When asked why GOODE selected PrimaLoft, Deutsch commented, “If we are going to be the best, we want to use the best.” The suggested retail price range of the GOODE-TEK™ line ranges from $280 for its battery- heated gloves and mittens to $90 for its powder and spring gloves. The glove line will be available at specialty ski and outdoor retailers nationwide this fall. About GOODE Ski Technologies Former U.S. Ski Team member, Dave GOODE, founded GOODE Ski Technologies in 1975. During the first fifteen years, the then Michigan-based company manufactured and marketed a full line of ski accessories. In 1990, GOODE introduced the world's first patented CARBON Composite Pencil ski pole. In 1994, based on the success of its composite ski poles, the company applied the same technology to the manufacturing of water skis. In 1995, GOODE prototyped and built the snow ski industry's first Carbon Fiber ski. In 2001, GOODE expanded its factory and purchased the production assets of Volant Skis. Today, GOODE produces a full line of carbon fiber snow skis. In 2005, GOODE relocated it offices to Ogden, Utah to be closer to world-class snow and water skiing. For more information, please visit www.GOODE.com . About PrimaLoft® PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com and www.primaloftyarn.com . # # #

New York Times Gear Test Gives �High Five� to Socks Made with PrimaLoft� Yarn

2010-02-24

Ski socks made with PrimaLoft® Yarn by Fox River Mills and Lorpen received rave reviews in the New York Times Gear Test column, which appeared in last Thursday’s Style section. Mark Woolley, a certified ski instructor at Sugarbush Resort in Vermont, conducted the test for the New York Times to inform readers on what to look for when selecting ski socks. “As a new and innovative performance yarn supplier to the sock industry, we are thrilled and honored to have two of our top PrimaLoft Yarn customers selected for the New York Times ski-sock test, and to have been given such positive reviews,” said Ron Comer, Director Sales and Marketing, PrimaLoft Yarn. Woolley tested the Fox River Rocky made with PrimaLoft Merino Wool Blend Yarn and Lorpen Tri-Layer Light socks made with PrimaLoft Eco Blend Yarn. He also tested ski socks from Thorlo, Smartwool and Wigwam. Woolley wore each pair of socks for two days, washing them between wearings. PrimaLoft, the innovator of microfiber technology for insulation, has created PrimaLoft Merino Blend Yarn using ultra fine fibers that offer superior softness and higher performance characteristics. PrimaLoft ultra fine fibers are blended with merino wool to create an exceptionally soft yarn with superior moisture transfer and performance properties. Applications include socks, base layer, sweaters, and accessories. “The same micro fibers that have made PrimaLoft the premier choice of synthetic insulation by the top sport and outdoor brands are used to create this luxuriously soft performance yarn,” added Comer. “From staple fiber insulations to yarns to continuous filament insulation, PrimaLoft Insulation technology offers a product to keep outdoor enthusiasts warm and dry from "head to toe". PrimaLoft Yarn was recently a focus at the Outdoor Retailer Winter Market, January 21-24, 2010 in Salt Lake City, UT and ISPO Winter Market 10, February 7-10, in Munich, Germany. PrimaLoft utilizes world-class manufacturing centers in the US and Asia. Each facility has state-of-the-art technology geared to make specialized yarn blends, which are used by leading global brands. About PrimaLoft® PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com and www.primaloftyarn.com . # # #

Buff, Inc. Sponsors Race Across the Sky Film Tour Hosted by Endurance Athlete Rebecca Rusch

2010-02-23

Buff, Inc. Sponsors Race Across the Sky Film Tour Hosted by Endurance Athlete Rebecca Rusch.

Gramicci Offering is now 60% Organic and Adds New Low Environmental Impact Standards

2010-02-23

Gramicci, originator of authentic climbing and outdoor lifestyle apparel, continues to unveil progressive organic proprietary blends to the market at extremely competitive margins. Gramicci green grows – with unique organic blends that now represent over 60% of the offering in men's wear and 65% in women’s wear. New this year are environmental impact standards in manufacturing, dye and water usage as well as responsible fiber sourcing. The 27-year old iconic outdoor performance and lifestyle brand, led by President Marty Weening, continues to unveil more organic proprietary blends to the market and serve retailers bottom line. At retail these special collections will rival similar products of non-organic origin. Sourcing with conviction, the organic line and products made of sustainable materials, has doubled in each of the last two years – with unique blends that and now represents over 60% of the offering in men's wear and 65% in women’s wear, 2010 shows a 20% increase from the same time last year. The new manufacturing standards support Gramicci’s mission of low environmental impact. For example theses manufacturing standards now reduce dye time by 50%, subsequently reducing water and energy use. In addition the company has received full certification on its fabrics and manufacturing from GOTS (Global Organic Textile Standard) , OE Blended and OE 100 organizations. The Company's factories are fair labor compliant where its workers are receiving a fair wage and working in a clean environment with no child labor. Supple fabric finishes are a trademark of the Gramicci brand, the company has now added the “G –Natural Age Wash” – an eco -friendly molecular protein wash that requires less energy and time to achieve a soft worn and weathered appearance. Two new organic blend examples include the following: The Kurai Bamboo Velour, the Oslo Organic Fleece. These are only two of sixty-four organic styles available. The “Kurai” Bamboo Velour Set: Clipstone plant, Calypso crest skirt, Lillyvale hoodie, Carabello shirt. The Kurai Bamboo Velour is an ultra soft luxurious velour set made of 65% organic cotton and 35% Bamboo. The garments are LIGD - low impact garment dyed, Fair labor compliant manufactured and certified organic by OE blended and OE 100. “Oslo” Organic Fleece Set: Clipstone plant, Cabrinni capri, Sarahat pant, Thera Haze Hoodie, Marella Hoodie. The set is %55 hemp and %42 organic cotton and %3 spandex blended, brushed fleece with a surface interest slub weave, designed for yoga and active living. The finish uses low impact dyes, with less water and less energy. LIGD - low impact garment dyed, Fair labor compliant manufacturer and certified organic by GOTS OE blended and OE 100. In community and industry Gramicci cares. Since 2006, the company has donated to Outdoor Outreach, a non-profit whose mission is to empower at-risk and underprivileged youth to make positive, lasting changes in their lives through comprehensive outdoor programming. A portion of sales from their specialty graphic organic tees directly supports Outdoor Outreach. www.OutdoorOutreach.org #### In thoroughness of conservation to resources, Gramicci trade show booths are responsibly designed, sourced, re-used and/or donated. Gramicci has been the recipient of five design awards associated with its environmental art installation booths that included two SNEWS awards; the “Eco BOB Award” and “TOP BOB Award. (B.O.B- Best of Booth, at the Outdoor Retailer International trade show) The 2010 show’s minimalistic inspired booth design reflects and coincides with Gramicci’s expanding organic collections. Conceived and designed by artist and Gramicci Art Director, Jackson Chandler and Weening, the booth is made mostly of local recycled shipping pallets, recycled wood and particleboard. The tables and furniture are made of Sorghum, and a variety of recycled materials. Weening remarks on his companies’ environmental direction, “we continually remind one another of how proud we are to be associated with an industry that leads the environmental movement. And as a result of that association we will continue to contribute to reduce our impact on the environment in every facet of our business.” About Gramicci Gramicci, considered the ‘soul brand’ of the outdoor industry, is first associated with the iconic climbing styles of the G-climbing pant and short over 27 years ago. In recent years, the company has evolved into a nature-inspired, sustainably produced, lifestyle apparel brand. Over 60% of the Gramicci product is made of all organic or blends of organic and recycled materials. Advanced organic natural fiber technologies have been added to Gramicci’s famous engineered “freedom of movement” comfort design, and signature “perfectly imperfect” worn and weathered fabric and garment finishes. For more information, visit: www.gramicci.com .

Cloudveil Co-founder/President Sullivan Resigns

2010-02-23

Cloudveil, producer of inspired mountain apparel, announces the resignation of Co-founder/President Stephen Sullivan. Sullivan leaves Cloudveil after almost thirteen years to pursue personal interests. Sullivan has overseen Cloudveil’s product, marketing, sales and retail divisions through the course of the company’s history, starting the company with Co-founder Brian Cousins in 1997 out of a tiny 400 square-foot office in downtown Jackson, and building it into one of the top outdoor apparel brands on the market. “My resignation from Cloudveil was submitted in late January as I was made aware that there would be a change in ownership,” explained Sullivan. "Although the last 13 years have been extremely rewarding, I decided that it was simply time for me to take a step back and re-evaluate both personal and professional objectives. I am very proud of what Cloudveil has become, and look forward to watching the brand continue to evolve and achieve its full potential in the years to come. I sincerely thank all of those who put energy and effort into making Cloudveil the brand it is today.” Spyder Active Sports, Inc. sold its ownership of Cloudveil Mountain Works to Windsong Brands LLC of Westport, CT late last week. Jim Reilly has been named President of the new company, Cloudveil Mountain Peak, LLC. Founded in 1997, Cloudveil creates innovative and functional apparel for the outdoor, snowsports, fly fishing, and lifestyle apparel markets. Designed and tested in the rugged mountains and rivers surrounding Jackson Hole, Wyoming, Cloudveil utilizes the most progressive technical fabrics on the market matching the end user with the ideal combination of protection, mobility, and comfort no matter what the conditions may be. For more information, go to www.cloudveil.com.

Moving Comfort� Announces Charitable Contributions Through Their Support Your Girls� Program

2010-02-23

Moving Comfort, industry leader in sports bras and women’s specific fitness apparel, is proud to announce that the company is donating over $15,000 to Girls in the Game® and Bright Pink through their 2009 “Support Your Girls” program. “As a brand we are committed to encouraging women to get fit and stay healthy,” said Julie Baxter, Vice President, Moving Comfort. “We are thrilled to donate to these two fantastic charities that demonstrate that same commitment to young woman and girls.” Moving Comfort’s Support Your Girls campaign launched in Spring 2009 with the donation of five dollars to Girls in the Game ( www.girlsinthegame.org ) for each cornflower or pomegranate “Support Your Girls” tee sold. Girls in the Game provides and promotes sports and fitness opportunities, nutrition and health education and leadership development to enhance the overall health and well being of girls aged six to eighteen. In honor or October National Breast Cancer Awareness month, Moving Comfort continued their Support Your Girls program in Fall 2009 with the introduction of pink tees to benefit Bright Pink ( www.bebrightpink.org ). Bright Pink is a national non-profit organization that strives to enlighten and empower high risk, young women to take control of their breast and ovarian health by providing education, support and a sense of community for a better, brighter future. About Moving Comfort® Established in 1977 with the first women’s running short, Moving Comfort designs and delivers fitness apparel and sports bras that support and inspire women to get fit, be healthy and achieve their own unique personal best. Headquartered in Bothell, Wash., Moving Comfort is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information. A Fit Woman is a Powerful Woman!® Spread the Word ###

Sanita Appoints Director of Brand Development

2010-02-23

Sanita Clogs announced it has named Sonia Alexander-White as its Director of Brand Development. In this newly created role, Alexander-White will be responsible for generating greater awareness of the iconic Danish brand in the United States. “Sanita is thrilled to welcome Sonia to our team,” said Gene Kunde, CEO Sanita Clogs. “Her experience and incredible enthusiasm will help us deliver a more consistent and meaningful Sanita story in all of our sales and marketing efforts.” Alexander-White said, “Sanita is poised for tremendous growth. The brand’s blend of handcraftsmanship, innovation and trend-right designs truly resonates with today’s consumer. I’m really excited to join the Sanita team at this important stage in the company’s evolution.” Before slipping into Sanita Clogs, Alexander-White served as the creative marketing director of 1928 Jewelry Company. She has over 20 years of experience in the industry working with Nordstrom, Limited Corporation, Dillard's, Head To Toe Apparel and Wet Seal. In addition, Alexander-White served as a marketing consultant for the Fashion Institute of Design and Merchandising of Los Angeles and graduated from UCLA Graduate with B.S in Business. About Sanita Clogs Inc. Sanita Clogs are more than a style, more than a look; it is our cultural history. Sanita has been designing clogs for more than 100 years and offers collections known for superior comfort and timeless handcraftsmanship infused with innovative fashion and modern-day technology that never leaves you standing alone. Today, Sanita is recognized for quality product and has been awarded the “Seal of Acceptance” by the American Podiatric Medical Association. Sanita’s US headquarters are in Southern California and our clogs are available in more than 40 countries around the world. Visit www.sanitaclogs.com for more information.

Crazy Creek Hires New Rep in New England Region

2010-02-23

Crazy Creek Products, Inc. is extremely pleased to announce that Steve Schneider of Schneider Sales Associates has joined the Crazy Creek sales team. Steve will be representing Crazy Creek with dealers in the New England area, including: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island & Vermont. Schneider Sales Associates has been servicing the specialty Outdoor, Travel & Ski markets for the past 20 years. John Elsberry, Crazy Creek’s president, stated: “We are excited to have Steve on board here at Crazy Creek. Steve’s extensive experience and excellent relationships with dealers will be a significant asset for the Crazy Creek brand. We know he shares our passion about our products and we are confident that he will bring outstanding service and responsiveness to our great network of dealers.” Steve Schneider can be reached at: Schneider Sales Associates 81 Longmeadow Drive Shelburne VT 05482. Email RepsNorthEast@aol.com 802-985-9162 office 802-985-3768 fax Crazy Creek is the creator of versatile, portable, comfort seating products that are the choice among veteran outdoor enthusiasts. The company offers a complete line of chairs, hammocks, tarps, and other accessories for active pursuits, available at leading sports and specialty retailers worldwide. For more information, contact Crazy Creek at 800-331-0304. www.crazycreek.com .

Nikwax Signs With Adrenaline Sports in Southeast

2010-02-23

Nikwax N.A. has welcomed the Adrenaline Sports Marketing team to its sales force in the Southeast.

Tifosi Optics Dominates as Category Leader in Run Market

2010-02-22

Tifosi Optics, Inc. is the number one brand in the Run Specialty Sunglass Category, in both dollars and units sold, according to Leisure Trends Group RetailTRAK™ point-of-sale (POS) retail sales tracking service for Run Specialty 2009. Tifosi Optics’ dominant lead in the category is based on the company enjoying a 44.13% share of all sunglass units that were sold by running specialty retailers in 2009, a 33 point spread over the second place brand. Tifosi Optics also holds 31.65% of the total dollars spent on sunglasses at running specialty retailers, a 13 point spread over the second place brand. Tifosi Optics also has all of the top 11 selling models, by units that were sold at running specialty retailers in 2009 including Tifosi’s best selling SLIP and ENVY. These models have ultra-light Grilamid TR-90 frames, hydrophilic rubber ear and nose pieces, and ventilated lenses, making them ideal for runners at every level. Tifosi Optics will use this knowledge to further its efforts in developing products that are geared toward the needs and trends of the running market. This information will contribute to ongoing efforts to pinpoint buyers’ motivation and lead to the development of new innovative technology. Tifosi Optics works to provide quality and value to its customers by offering technologically advanced products for an affordable price ($39.95-$89.95 MSRP). ABOUT LEISURE TRENDS GROUP. Leisure Trends Group, Boulder Colorado, RetailTRAK™ is a point-of-sale (POS) retail sales tracking service. Reports are published monthly and represent the industry tracked including all brands, styles, price points, dollars sold, units sold, average selling prices, market share and (in specialty stores) margins, turns, inventory and sell through. ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc markets technologically advanced, value-oriented eyewear for the sport market. Since the company’s inception in 2002 it has focused on strong customer service and innovative products to become a market leader with distribution in 38 countries worldwide. www.TifosiOptics.com

The GORE-TEX� TransRockies Run Introduces Run3

2010-02-22

The GORE-TEX ® TransRockies Run – traditionally open only to teams of two for the entire six-day duration of the event – today announced the inception of RUN3, a race-within-a-race for individual runners. The individuals in RUN3 will run only the first three stages of the race, starting in Buena Vista, Colorado and ending in Camp Hale, covering the first three stages of 21, 14 and 24 miles for a total distance of 59 miles. In only its fourth year, the GORE-TEX® TransRockies Run has become a leader in the growing field of multi-day stage races, and by adding RUN3; the event becomes more accessible and attractive to a wider range of participants. The RUN3 will offer Open Men’s and Open Women’s divisions. Registration opens initially for TransRockies Alumni only from February 23rd to March 8. After this exclusive period, RUN3 will open to the public. Aaron McConnell, Race Director, said, “Some of the most consistent feedback that we’ve heard was that people would love to do the event, but that it is either too hard to find a compatible teammate, or it simply doesn’t fit into their busy lives. With RUN3, we take care of both barriers to entry and open the race to a much larger audience.” In 2009, the field for the TransRockies grew from 130 to 260 after the inaugural field of 112 in 2007. But McConnell believes that the expanded race field will be easily accommodated, “We have filled our race fields according to a pretty strict set of permit restrictions, and each year have sold out just about exactly what we needed.” McConnell continued, “We’re expecting roughly 400 entries this year, and the advent of RUN3 certainly will make it easier to reach that goal, especially given the increased interest that multi-day runs are getting.” The 2010 Gore-Tex TransRockies run will cover nearly 117 miles, climbing over 12,000 vertical feet during the six stages and challenge athletes with soaring altitudes of close to 13,000 feet. For more information on the run or details on the individual stages visit www.transrockies.com . GORE-TEX is a trademark of W. L. Gore & Associates, Inc. ©2009 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com. ###

Two New Course Records Set at Rock/Creek's Southern 6k Race

2010-02-22

This year's Southern 6k & Kiddie K , sponsored by Rock/Creek & Wilderness Trails Association , hosted 167 participants at the Southern Adventist University on Sunday, February 21, 2010. The welcomed sunshine brought extra excitement to the racers lining up at the start/ finish line while winter training anxiously waited a test run. At the sound of the alarm, the second annual Southern 6k race blasted off and the race initiates the first of ten race dates in the 2010 Rock/Creek Trail Series. Benefiting the Southern Adventist University Outdoor Leadership Program , this short, family friendly event guides racers on Southern's single track Biology Trail famed for its strolling trails through the woods. The good weather seemingly empowered Overall finisher, Jack Mcafee, as he plowed over the "King of the Hill" to finish with a smoking time of 27:01. His finishing time, sets a new course record compared to last year's top time of 27:25. Second Place Men's Overall was David Macias with a time of 27:40 and Third Place Men's Overall, Rock/Creek Race Team Member Kevin Boucher , came in shortly afterward with a time of 27:45. The First Female Overall, Jessica Marlier, also set a new course record as she gracefully bareled through the finish line with a time of 31:08. This is more than a minute faster than last year's top female finishing time of 32:54. Second Place Female Overall, Rock/Creek Race Team Member, Jan Gautier , came in at 33:46 and Third Place Female Overall, Rock/Creek Race Team Member Deb Jones came shortly behind the heels of second place with a time of 33:58. Men's Master finishers, which are participants over the age of 40, were First Place Master, Tom Sell, with a time of 30:08, Second Place Men's Masters William Warner with a time of 31:07 and Third Place Men's Master's finisher, Rock/Creek Race Team Member, Sheridan Ames with a time of 32:04. The Women's Master Finishers were first place Belinda Young with a time of 35:30, Second Place Female Masters finisher was Treva Walshe with a time of 41:24, and Third Place Masters Finisher was Kelly Jennings with a time of 43:56. We are especially proud to announce the success of the 1st annual Kiddie K! With friends and family cheering on, more than 26 participants, ages 3-12 years old, pinned their ears back and gave it all they got to cross the finish line. Congratulations to all the kiddos who participated. To view the Final Overall Results from the Southern6k, follow the link to Rock/Creek's Southern 6k Results > To view the first initial batch of photos from the race, go to Rock/Creek's Flickr photo account to view Photos from the Day Special thanks to the sponsors, Rock/Creek , Wilderness Trail Association , Marmot , SmartWool , Salomon , and Southern Adventist University . The next race in the Rock/Creek Trail Series is the River Gorge Trail Race on March 27th.

AvantLink Launches DepartmentOfGoods.com Affiliate Program

2010-02-22

We are pleased to announce the Affiliate program launch of DepartmentOfGoods.com on AvantLink! With DepartmentOfGoods.com, Affiliate marketers have the opportunity to promote heavily discounted outdoor gear from The North Face, Patagonia, Oakley and tons of other top brands. This is a new web retail brand from the folks at Backcountry.com, so don't worry about quality service, order fulfillment or site usability. That's all dialed in already. This about sums it up, from their Affiliate program detail page: Welcome to the new way. DepartmentOfGoods.com employs industry espionage and the unwillingness to settle for second-rate gear to give you the latest, lightest, and finest surf, skate, bike, and mountain equipment. Program highlights include: Earn Up To 8% 120 Day Cookie Duration Best Brands In The Outdoor Industry Dedicated Program Management Phone Order Tracking Average Order Value $125 Let us know what we can do to help you get started. Feel free to contact anyone at AvantLink or the DepartmentOfGoods.com program manager Brian Boyd, bboyd@backcountry.com. About AvantLink: AvantLink was founded in 2005 on the ideas of innovation, quality and service. They offer an array of industry leading Affiliate datafeed tools, scripts and a powerful API free of charge for qualified Affiliates. For more information please visit AvantLink.com . Click Here for more information on the DepartmentOfGoods.com Affiliate program.

Surf industry vet Bruce Raymond joins board of C4 Waterman

2010-02-22

C4 Waterman today announced that it has appointed Bruce Raymond to its Board of Directors, effective immediately. Raymond brings a stellar career of more than 25 years in the surf industry to the table. His service includes 20 years as CEO of Quiksilver Garments and manager of Quiksilver Trade Marks, Copyright, & Licensing worldwide, as well as the International Promotional Fund; a position from which he retired in 2000. Raymond was also a former Top 16-ranked pro surfer who helped establish the early International Professional Surfing (IPS) organization. He first joined Quiksilver as a sponsored athlete in 1975, before taking up the position of Promotions and Advertising manager at Quiksilver from 1978 to 1980. "C4 Waterman is a fantastic company and I'm stoked to join the team," said Raymond. "The values of the founders are inspirational and I share their excitement about our future." C4 Waterman is a Hawaii-based, privately owned company with international reach. It is dedicated to creating high-performance, quality products for the inland and coastal waterman lifestyle that includes surfing, standup paddle surfing, and canoe paddling. The company prides itself on perpetuating the Core Four (C4) principles of Balance, Endurance, Strength and Tradition, both in the water and in life. The C4 Waterman line of hard goods and soft goods is sold internationally. "Who wouldn't want to have Bruce Raymond on their team," said C4 Waterman co-founder Brian Keaulana. "It is an honor on so many levels. "At C4 we are promoting a set of core values more than we are promoting a sport or a product. Bruce has subscribed to these same values for most of his life, so this is a natural partnership." C4 Waterman launched in January 2007. Its directors include Keaulana, Todd Bradley, and Dave Parmenter. While C4 is a relative newcomer to the surf industry, its founders collectively possess more than 150 years of waterman experience, including international representation in surfing, standup paddle surfing, outrigger canoe paddling, tandem surfing, and big-wave riding.

High Sierra Sponsors Thomas Weisel Partners - Janss Pro-Am Classic

2010-02-19

High Sierra Sport Company is honored to sponsor the Thomas Weisel Partners - Janss Pro Am Classic, by providing AT109 Water Bottle Sport Duffels for the event participants. Thomas Weisel Partners - Janss Pro Am Classic is one of Sun Valley Ski Education Foundation's biggest fundraisers event. The event will take place on March 4-6, 2010 at Sun Valley, Idaho. The competition will include High Sierra’s Vice President of Sales - Sporting Goods Division, Rand Whitney, as well as skiers and snowboarders of varied abilities, ranging from recreational enthusiasts to professionals. This year's theme will be "Celebrate". The team theme ideas include: holidays, birthdays, graduations, special occasions, St. Patty’s Day, the Olympics, and New Year’s, etc. “We are proud to be affiliated with local ski and snowboard programs like this one,” said Rand Whitney, vice president of sales – Sporting Goods Division for High Sierra Sport Company. “The event is always fun and it’s for a good cause. The Sun Valley Ski Education Foundation does a great job of supporting and aspiring young ski and snowboard athletes in the Wood River Valley.” The weekend long event includes an opening celebration cocktail party at Michel's Christiania, individual instruction from the event's Pros, an après-ski party and an awards celebration dinner and dance in the Limelight Room at Sun Valley Inn. Guests will also enjoy a live concert (Soul Asylum) in downtown Ketchum. Thomas Weisel Partners - Janss Pro Am Classic benefits over 500 youth that participate in Alpine, Freestyle, Cross Country and Snowboard programs sponsored by Sun Valley Ski Education Foundation. For additional information, please visit www.svsef.org or call Karoline Droege 208-726-4129 x.111 or at karoline@svsef.org . For more information on High Sierra Sport Company, please call 1 (800) 323-9590 or visit www.highsierrasport.com . About High Sierra Sport Company High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage. The official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra’s memberships include the Outdoor Industry Association (OIA), Sporting Goods Manufacturers Association (SGMA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA). For more information, please call (800) 323-9590 or visit www.highsierrasport.com . # # #

PMX Teams Up With Hansen Surf for Online Contest

2010-02-19

PMX technical base layers (www.polarmax.com) and Hansen Surf in Encinitas, CA, are teaming up to give you something to cheer about, even at the end of the Snowboard season: The PMX $1000+ Giveaway . As the newest technical base layer on the adrenaline sports scene, PMX is partnering with surf/snowboard legend Hansen’s Surf in Encinitas, CA to ease the transition from this season to next. Don’t let the sunshine get you down. Use your winnings to stock up for next winter now, or wait until the Fall 2010 merch is on the shelves. If you just can’t wait to make more turns, you can also take advantage of Hansen Surf’s legendary surf knowledge and selection. As one of Southern California’s only full-service snowboard shops, Hansen Surf stocks a wide variety of hard and soft goods for the soul surfer, whether you favor water or snow. Log onto http://www.polarmax.com/lodge/contests/ to sign up for the ‘good in any season’ giveaway and get in the game before you have to fork over your own cash. Official stuff: • Must be 14 or over to enter • Valid in all 50 states, plus D.C. • Ends on Tax Day (April 15), 2010 • Drawing on 4/18 at the Hansen Surf Headquarters in Encinitas, CA • Drawing footage and other action will be available on the Polarmax Facebook page . Sign up as a fan to be the first to hear about new contests and products: http://www.facebook.com/polarmaxnc About Polarmax Longworth Industries Based in West End, North Carolina, Longworth industries manufactures and markets Polarmax and XGO technical base-layer apparel. Longworth Industries is the exclusive manufacturer and retail distributor for Opedix. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.polarmax.com and www.opedix.com

Cascade Designs, Inc. Announces 2009 Rep Agency of the Year

2010-02-19

SEATTLE, U.S.A. – Cascade Designs, Inc., the Seattle-based industry leader in the design and manufacture of premier outdoor equipment, is proud to bestow its 2009 Rep Agency of the Year award to Canada West Sports Agencies LTD of Calgary, Alberta. The award recognizes the agency for their efforts propelling strong sales growth for the company’s flagship outdoor brands: Therm-a-Rest®, MSR®, SealLine®, Platypus® and Tracks®. Canada West Sports Agencies LTD, including Doug Gudwer, Kori Russell and Chris Leeder, has been representing Cascade Designs’ brands for over 19 years. This award recognizes their incredible performance providing exceptional service to Cascade Designs’ retailers in Alberta, Manitoba and Saskatchewan. As a result of their attention to detail and can-do attitude, the majority of their dealer base grew sales of Cascade Designs’ products in 2009 in the face of a difficult economic year. “Kori, Chris and I are extremely excited to be named Rep Agency of the Year for Cascade Designs,” said Doug Gudwer, Principal of Canada West Sports Agencies LTD. “We’re proud to continue representing a company that strives for improvement in all aspects of their business, while maintaining an unfaltering dedication to quality and innovative outdoor products." The Rep Agency of the Year award was given in January at the annual Cascade Designs sales meeting before the Outdoor Retailer Winter Market in Salt Lake City, Utah. A Sales Achievement Award was also given to Summit Sales, Inc. for their consistent sales and exceptional service in the Northwestern U.S. territory. About Cascade Designs, Inc. For over thirty-five years, Seattle-based Cascade Designs, Inc., has led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove, Cascade Designs has developed products that explorers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. Cascade Designs’s premium outdoor brands include: Therm-a-Rest®, the global leader in premium outdoor comfort; MSR®, the ultimate in high performance outdoor gear; Platypus®, specialist in modular hydration solutions for optimum performance; SealLine®, the outdoor leader in all-purpose, portable gear protection; and Tracks®, lightweight walking staffs and trekking poles. Visit www.cascadedesigns.com or call 1-800-531-9531 for more information. # # #

Longworth Industries Donates Over $40,000 In Product To Haiti Relief

2010-02-19

West End, NC – Longworth Industries, parent company of the Polarmax , XGO and PMX brands is donating over $40,000 worth of apparel to Haitian Relief. Longworth is donating men’s, women’s and children’s sleeveless shirts, t-shirts, long sleeve, undershorts and pants to victims of the Haitian earthquake disaster. After exploring several avenues for providing aid, Longworth is working with the MERCI Mission Center of Goldsboro, NC to facilitate the distribution of the apparel, using systems MERCI has in place to transport the product from their warehouse and distribute it to the people in Haiti. “Longworth Industries, with hard work and dedicated employees, continues to perform well in our economy and we are pleased, as a company, to be in a position to assist others,” said Randy Black, President and CEO of Longworth. “We hope this relatively small donation will be able to provide some of those who are hurting so much with not only needed clothes, but with a little hope and a reminder that there are many out here who care and want to help.” As a company, Longworth Industries has made a strong commitment to make our communities, locally and globally, a better place to live. It is with intention and empathy that we happily offer our help. About Longworth Industries Based in West End, North Carolina, Longworth industries manufactures and markets Polarmax and XGO technical base-layer apparel. Longworth Industries is the exclusive manufacturer and retail distributor for Opedix. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.polarmax.com and www.opedix.com

CHAOS Sponsors Lorin Paley and the Tele World Cup

2010-02-19

Chaos Headwear celebrates a home town world event with high ranking local athlete, Lorin Paley and her brother Ben. Chaos is both the Official Headwear supplier as well as a sponsor for Paley. “Lorin has been a podium fixture around here the last few years and she seems to like our hats, she is a regular at the office when the snow starts to fall. Well are honored to have her on our team - she is a remarkable young woman and athlete,” comments Gary Supple, US Sales Director for Chaos. The racing begins this weekend, Steamboat and Keystone Resort will host the Telemark World Cup, in a combined effort to bring the best tele skiers to Colorado. Racing is Feb. 20 through Feb. 28, 2010. This is the first Telemark World Cup in Colorado. The events are typically run in other parts of the country. Now, there are so many athletes from the Rocky Mountains, events are now being held in Colorado. Four Steamboat skiers are on the U.S. Telemark "A" team, including brother and sister, Lorin and Ben Paley, and local Charlie Dresen, and Coach Shane Anderson. Five more Steamboat skiers are on the "B" or Development team. Action starts in Steamboat Springs, with a day of training followed by a Giant Slalom and two Sprint Classic comps. Races are at both Mount Werner at Steamboat, and Howelsen Hill which is downtown. Then the entourage of freeheel fans journeys to Silverthorne, where four days of racing continues at Keystone. Most of the Telemark skiers will first have competed at a World Cup in Norway, before heading to Steamboat. Paley explains, "I keep telling everyone who has participated or watched Telemark racing in the U.S. how exciting it will be to watch the best racers in the world ski, jump, and skate in an international World Cup Race. For those who have never seen a Telemark race, they should.” Paley is a member of the US National Telemark A Team and trains with the Steamboat Springs Winter Sports Club. Her resume is reflects these top finishes: Telemark Junior World Champion in Classic and Sprint Classic, Kreischberg, Austria. First US woman on podium at World Championships. Gold Medals in Classic and Giant Slalom at US Telemark National Championship, Steamboat Springs, Colorado. In 2006, Lorin broke onto the National scene with a second place at Telemark Nationals in Montana. Later that year she was added as the youngest member on the US Telemark Development Team. Goals for next season include World Cup Podium and US National Title. Where: Howelsen Hill, 245 Howelsen Parkway, Steamboat Springs, CO 80487 When: Feb 20, 2010 - Feb 28, 2010 Info: http://www.ustsa.org/new-site/ To learn more about Chaos Headwear, our products and programs, log on to www.chaoshats.com Chaos’ is quality, responsiveness and a vast array of headgear possibilities. The Brand is owned by Do-Gree fashions, a Mill locally owned and operated—with three generations of experience. Do-Gree Fashions in Montreal, Canada is able to respond quickly to both customer requests, as well as fast-paced market trends, both of which translate to unparalleled service. Designs from both CHAOS and sister brand MOON SHADOW vary from winter to four-season, urban to alpine, casual to high-end alpaca, all of which supply the men’s, women’s and youth markets. Materials include: merino wool, mohair, acrylic blends, cottons, angora, fleece, and technical fabrics from the New CTR-Chaos Thermal Regulation, Fits ALL 4X® , Pro-Stretch™ and Pro-Stretch plus™, Windshield®, Dri Release®. Corporate Contacts: SKI TOPS/CHAOS/MOON SHADOW Gary Supple/ skitops@frontier.net < mailto:skitops@frontier.net > Dominic Chenelia/ chaosdom2000@yahoo.com www.ChaosHats.com SKI TOPS corp. Event sponsorships where CTR can be found: -Teton Gravity Research tetongravity.com -Birds of Prey World Cup vvf.org -US Telemark World Cup ustsa.org -Nordic Nationals Championships ussadistancenationals.org -Vail Veterans Program vailveteransprogram.com -SynchroSki Carving Championships synchroski.com -SOS -Outreach SOSoutreach.org -Windell's Camp windells.com -Mountain Dew Vertical Challenge mountaindew.com -Vail Valley vvf.org

GU Signs Ironman Powerhouse Mirinda Carfrae

2010-02-19

GU Energy Labs is proud to announce that Mirinda Carfrae, one of the most exciting new talents in triathlon today, has selected GU as her exclusive supplier for energy gel and chews. Carfrae joins an elite team of GU athletes - including Melanie McQuaid, Craig Alexander and Michellie Jones – who not only utilize GU products but help craft their development. A native of Logan City, Australia, Carfrae has thrived in the Ironman 70.3 series since the inception of the race in 2006. Following her breakout season in 2007 when she won the Clearwater Ironman 70.3 World Championship, Carfrae has routinely dominated the field, winning eight events over the past two seasons. Her talent is blossoming at the full Ironman distance as well. The 2009 Ironman World Championship in Kona saw Carfrae finish second overall, while posting a marathon course record at 2:56:51. Currently training on the Sunshine Coast of Queensland, Carfrae is taking advantage of the bountiful sun, surf, and rainforest that the coast has to offer. Following a recent workout, the 28-year-old Carfrae said, “GU products are an essential part of the triathletes’ fueling regimen. I’ve been a longtime fan of the GU brand and consumer of its gels and chomps and am looking forward to becoming an integral member of the GU team.” Carfrae plans to use of GU products as she embarks on her vigorous 2010 campaign, kicking off March 27 at the Rohto Ironman 70.3 California. Her race schedule for the rest of the year includes returning to defend her 2009 wins at the St. Croix, Eagleman, Calgary, and Muskoka 70.3s, and the World Championships at Kona and Clearwater. Brooke Kennedy, GU’s Marketing Manager, said Carfare’s signing “reaffirms the company’s history of commitment to the world’s top female athletes. Carfrae consistently shines in her pursuit of excellence on and off the course and we look forward to fueling her success.” GU’s original Energy Gel was launched in 1994 in Berkeley, CA and remains the dominant leader in energy gels due a heritage of consistent innovation. Original Energy Gels, Roctane, Chomps and GU Brew are staples of endurance athletes’ worldwide, providing scientifically-proven, performance-tested nutrition. For more information about GU, log onto www.GUenergy.com . ###

Nikwax Sponsors Romp to Stomp to Find a Cure

2010-02-19

Nikwax N.A. is a proud sponsor of the Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series®. Romp to Stomp is a series of five, nationwide snowshoe events, benefiting the Susan G. Komen for the Cure®.

Cloudveil Names James Samuel as General Manager

2010-02-18

Cloudveil, producer of inspired mountain apparel, announces the promotion of James Samuel as General Manager of the brand. Samuel, previously Director of Global Sales for Cloudveil, comes to the General Manager position with over a decade of experience in the industry and a longstanding relationship with the Cloudveil staff, sales force and partners. Samuel will oversee spring 2010 servicing for Cloudveil and remain an employee of Spyder Active Sports through the transition as Cloudveil moves to Windsong Brands LLC. “My role will be focusing on a smooth transition in terms of delivery and dealer service for the Spring 2010 line from Cloudveil,” Samuel stated. For further information please contact James Samuel at Jsamuel@cloudveil.com, or reach by phone at 303.544.4088. About Cloudveil Founded in 1997, Cloudveil creates innovative and functional apparel for the outdoor, snowsports, fly-fishing, and lifestyle apparel markets. Designed and tested in the rugged mountains and rivers surrounding Jackson Hole, Wyoming, Cloudveil utilizes the most progressive technical fabrics on the market matching the end user with the ideal combination of protection, mobility, and comfort no matter what the conditions may be. For more information, go to www.cloudveil.com About Windsong Brands Windsong Brands, LLC ( www.windsongbrands.com ) is private investment firm that focuses on leading middle-market consumer companies that own strong recognizable brands. The team has a diverse background of consumer expertise that assists and guides company management to unlock the true potential of their brand. Windsong Brands makes majority and minority investments in both public and private companies. Investments and portfolio brand companies include Atlantis Weathergear, Ellen Tracy, Caribbean Joe, Joe’s Jeans, Field & Stream, The Sharper Image, Carlos Falchi, Design Within Reach, and Como Sport.

Marty Roth, Chaos Headwear Rep Wins Honorable NEWSR Award

2010-02-18

Chaos Headwear is proud to announce that Marty Roth of the New England sales region (ME, NH, VT, MA, CT, RI) was recently awarded top honors in her field at the Season of Celebration , held during the New England Winter Sports Representatives, Inc. (NEWSR) conference in Providence, Rhode Island on February 9th, 2010. Maureen Bliss, Executive Director of the NEWSR shares the meaning of the award. “This year the Paul Kailey Award, which is given to a member who exemplifies integrity, professionalism and dedicated to retailers and industry. Marty Roth was this year’s deserving recipient of this prestigious award. On behalf of the Board of Directors of New England Winter Sports Reps, congratulations again to Marty.” The award was initiated by, current member rep. Peter Kailey in 1996 in honor of his father, Paul Kailey, who was a Maine retailer and a New England representative. The award is a lifetime achievement award. It is given annually at the Winter Sports Show. Marty Roth has been a member of New England Winter Sports Representatives (NEWSR) since 1981. She shares with us her reaction, “ I was overwhelmed to be so honored. I want to thank my husband and partner, Russ, for his belief in me and to my fellow reps, New England retailers, companies/sales managers, and friends who are so happy for me. I could not have been a rep for the last 30 years without their support, guidance and trust.” Roth adds that some skiing and a bright future are ahead, “what's next? I'm going skiing! It's a great life and business!” Dominic Chenelia the US marketing and sales director for Chaos remarks, “I was lucky enough to be out at the Providence show, and Russ told me that it was going to be a special night, as Marty had won the award, and she did not know. When it was announced it was a very heartfelt and deserving reception for Marty. Congratulations to her and we are proud she is a Chaos rep.” Roth was recently recognized at the SIA Show in Denver Co, by Chaos Headwear, where she received a bonus and recognition for her 2009 sales. The Chaos Rep. award is based on set sales criteria for 2009: most new accounts, most pre-season orders and re-orders, co-brands, branding and merchandising. Roth came in a close second to a colleague in the Pacific NW territory, Sam Adams. #### Roth has been with Chaos for over 5 years and thoroughly represents the brand in key resorts and retailers in New England- her other lines include: Descente, DNA, JUPA Sports and Neve. To learn more about Chaos Headwear, our products and programs, log on to www.chaoshats.com Chaos’ is quality, responsiveness and a vast array of headgear possibilities. The Brand is owned by Do-Gree fashions, a Mill locally owned and operated—with three generations of experience. Do-Gree Fashions in Montreal, Canada is able to respond quickly to both customer requests, as well as fast-paced market trends, both of which translate to unparalleled service. Designs from both CHAOS and sister brand MOON SHADOW vary from winter to four-season, urban to alpine, casual to high-end alpaca, all of which supply the men’s, women’s and youth markets. Materials include: merino wool, mohair, acrylic blends, cottons, angora, fleece, and technical fabrics from the New CTR-Chaos Thermal Regulation, Fits ALL 4X®, Pro-Stretch™ and Pro-Stretch plus™, Windshield®, Dri Release®. Event sponsorships where CTR can be found: -Teton Gravity Research tetongravity.com -Birds of Prey World Cup vvf.org -US Telemark World Cup ustsa.org -Nordic Nationals Championships ussadistancenationals.org -Vail Veterans Program vailveteransprogram.com -SynchroSki Carving Championships synchroski.com -SOS -Outreach SOSoutreach.org -Windell's Camp windells.com -Mountain Dew Vertical Challenge mountaindew.com -Vail Valley vvf.org Corporate Contacts: SKI TOPS/CHAOS/MOON SHADOW Gary Supple/ skitops@frontier.net < mailto:skitops@frontier.net > Dominic Chenelia/ chaosdom2000@yahoo.com www.ChaosHats.com

Six Eleven Bicycle Co. makes first appearance at North American Handmade Bike Show

2010-02-18

The world's largest custom bicycle show, the Shimano North American Handmade Bicycle Show will be in Richmond, VA February 26-28. The show is dedicated to showcasing the talents of individuals around the world whose art form is the bicycle (take a quick peek at some of the bikes that will be on display). It is a meeting point for frame builders and consumers looking for custom-made bikes, for sharing ideas, and the promotion of a special industry with a rich history dating back to 1819. There will be more than 7000 attendees and over 150 exhibitors - one of which is Roanoke's own Six Eleven Bicycle Company. New to the scene, Six Eleven Bicycle Company is the brainchild of Aaron Dykstra. Ask anyone who knows him and they'll agree that Aaron lives and breathes bicycling. Aaron's Roanoke roots are evident as the bike he will be sharing at the show is a high-end track bike themed after the Norfolk & Western 611 locomotive Aaron and Six Eleven Bicycle Company invite you to learn more about them and other custom-frame builders by attending the NAHBS February 26-28. If you can't make the show visit www.sixelevenbicycleco.com (still under construction) and schedule a time to meet Aaron and check out his frames. Best of luck Aaron!

All Terrain Expands Sunscreen Line With New Oxybenzone-Free Sunscreen Sprays

2010-02-17

All Terrain, manufacturers of natural products for outdoor enthusiasts, announces today the addition of oxybenzone-free sunscreen sprays – AquaSport™, TerraSport™ and Kidsport™– to its comprehensive line of natural, sunscreen protection products. These new sprays come in SPF 15 and 30 and like the rest of its sunscreen collection, the new oxybenzone-free spray is designed to provide natural protection from the dangers of UVA/UVB exposure for outdoor enthusiasts of all ages. The entire product line includes specific products formulated for land, water sports or winter sports, as well as sensitive skin and lip protection. “Although considered a staple in sunscreen products since the 1970s, we believe that oxybenzone is an outdated ingredient for which natural ingredients are just as effective,” said David Kulow, president of All Terrain. “At a time when consumers are cautiously evaluating unnecessary exposure to chemicals, we remain committed to developing products that utilize the natural protective and healing components found throughout nature.” The active ingredient in All Terrain’s new oxybenzone-free sunscreen sprays is a transparent zinc oxide that research shows offers the broadest UVA and UVB protection and is considered safe and effective by the FDA. Like the entire All Terrain sunscreen collection, in addition to being oxybenzone free, the sprays offer the following features: · Excellent for sensitive skin, including reduced eye sting for sensitive eye area. · "No slip - dry grip" so you're ready to go. · Sweat / water resistance for active lifestyles. The new collection of sprays retail for $11.99 to $12.99 and are available online at www.allterrainco.com as well as at fine retailers throughout the United States. For media interested in reviewing the product or receiving a sample, please email Mark Tedeschi at mark@truenorthpr.com . About All Terrain Headquartered in Sunapee, New Hampshire, All Terrain sells natural, effective products for active lifestyles, including DEEt-free insect repellents, sunscreens, first aid, soaps, sanitizers, kids and pet products. All Terrain continues to develop, test and introduce quality performance products to help people enjoy the outdoors naturally. For more information visit: www.allterrainco.com . ### All Terrain's products are never tested on animals.

Aquapac names ocean rower Roz Savage as its 2010 Outdoor Champion

2010-02-17

Roz Savage rowed solo across the Atlantic. She’s planning to become the first woman to row solo across the Pacific later this year. She’s written a book, produced a film and is a tireless advocate for environmental stewardship. She’s also Aquapac’s Outdoor Champion for 2010. Designed to reward individuals whose accomplishments highlight the blend between conservation and recreation, the Aquapac Outdoor Champions program comes with a cash prize of $1,500 and a supply of Aquapac’s 100% waterproof protective cases. Savage, 42, is being honored in advance of her attempt to row from Kiribati, a small island country in the South Pacific, to Australia for the third and final leg of her Pacific crossing. That adventure is scheduled to start April 15. “We’re so very happy to honor Roz, her efforts on the oceans and the work she’s doing for environmental causes,” said Tim Turnbull, CEO of Aquapac . “She embodies our Outdoor Champions program – people who live their lives outside, help others connect to the great outdoors and instill a greater conservation ethic in all of us.” Late in 2009, Savage walked 250 miles from London’s Big Ben toward Copenhagen to attend the United Nations Climate Change Conference. She’s currently on a speaking tour in America and readying for her row to Australia. “I’m a big proponent of Aquapac, and am excited to have them honor me as one of their Champions,” said Savage. “I don't know how I would manage without my Aquapac bags. After spending cumulatively over 300 days on my rowboat, I no longer believe in the word 'waterproof' except when it comes to Aquapac.” Savage is British, and in 2005 competed in the 3,000-mile Atlantic Rowing Race, the first solo woman ever to compete in that race and the sixth woman to row solo across an ocean. In 2008 she became the first woman to row solo from California to Hawaii. In 2009 she continued her Pacific bid by rowing from Hawaii to Kiribati. She is a United Nations Climate Hero and an Athlete Ambassador for 350.org. ABOUT AQUAPAC: Aquapac is a London-based company, with U.S. headquarters in Oyster Bay, N.Y. It produces 100% waterproof, 100% use-through cases that create a virtual second skin for electronics, photography equipment, maps, documents and other essential items. All Aquapac cases are 100% PVC-free. They are made of TPU, a premium material that is pliable in extreme cold (rated to -40F), recyclable by conventional methods, and conforms to U.S. Food and Drug Administration standards for food service products.

Windsong Brands Acquires Cloudveil From Spyder

2010-02-17

Spyder Active Sports, Inc. sold its ownership of Cloudveil Mountain Works to Windsong Brands LLC of Westport, CT. The transition of ownership is effective February 16. All intellectual property and assets are part of the acquisition deal. Financial terms of the agreement were not disclosed. To facilitate a smooth transition for Cloudveil’s existing dealer base, Spyder will manage the backend support, shipping, and customer service aspects of the Spring 2010 season. “We want to maintain continuity of service and brand integrity through this sale,” noted Spyder CEO Tom McGann. “Cloudveil is a dedicated mountain lifestyle brand with a passionate consumer base. We wish to ensure Cloudveil retailers that the brand and its daily operations are passed off smoothly to the Windsong Brands team,” he said. Bill Sweedler, Windsong Brands CEO added, “Cloudveil, with its mountain culture, is a unique and truly authentic American brand that resonates with the core outdoor consumer. We look forward to remaining true to this consumer and through our efforts, developing and expanding the presence of Cloudveil in premium retail channels. Our new board, which includes core outdoor industry executives, has chosen Jim Reilly, an investor, along with Windsong, to lead the company moving forward.” Reilly comes to Cloudveil Mountain Peak, LLC with years of outdoor and sporting goods experience, including serving as CEO of Cloudveil, COO of The North Face and executive positions with adidas and Nike. Jim will be responsible for ensuring that Cloudveil stays true to its roots and guides the brand using a new business model with this fresh start. “Windsong Brands is the perfect fit for this company,” commented Jim Reilly, the new president of Cloudveil Mountain Peak, LLC. “Windsong knows the space and has significant experience in growing consumer brands. I am confident that we form a great team who has deep industry experience and that we can take Cloudveil to the next level of consumer awareness and brand recognition.” Speaking about the future, Reilly added, “Cloudveil has developed a worldwide presence and we will immediately be reaching out to our consumers, retail customers and all potential international partners to assure a bright future for the Cloudveil brand.” Spyder acquired Cloudveil in early 2008 and was managed as a separate brand entity, operating as a wholly owned, independent division of Spyder. McGann stated that the divestiture allows the company to focus all its resources on Spyder brand growth while Cloudveil benefits from the sale to an experienced private investment company that is focused exclusively on building world-class, consumer branded businesses. About Cloudveil Founded in 1997, Cloudveil creates innovative and functional apparel for the outdoor, snowsports, fly fishing, and lifestyle apparel markets. Designed and tested in the rugged mountains and rivers surrounding Jackson Hole, Wyoming, Cloudveil utilizes the most progressive technical fabrics on the market matching the end user with the ideal combination of protection, mobility, and comfort no matter what the conditions may be. For more information, go to www.cloudveil.com. About Spyder Active Sports Spyder revolutionized ski apparel in 1978 with a padded slalom sweater designed "for racing, by racers." Spyder products continue to dominate the race circuit and are the choice of the US Alpine, Canadian Alpine, and Jamaican World Cup Ski Teams. Renowned for progressing on-snow innovation and style, Spyder is the world’s leading skiwear and mountain-based apparel brand. Based in Boulder, Colorado, Spyder is distributed in over 50 countries worldwide. For further information, contact Laura Wisner at Spyder Active Sports, email lwisner@spyder.com, phone 303-544-4012. About Windsong Brands Windsong Brands, LLC (www.windsongbrands.com) is private investment firm that focuses on leading middle-market consumer companies that own strong recognizable brands. The team has a diverse background of consumer expertise that assists and guides company management to unlock the true potential of their brand. Windsong Brands makes majority and minority investments in both public and private companies. Investments and portfolio brand companies include Atlantis Weathergear, Ellen Tracy, Caribbean Joe, Joe’s Jeans, Field & Stream, The Sharper Image, Carlos Falchi, Design Within Reach, and Como Sport. For further information, contact Jim Reilly at Cloudveil Mountain Peak, LLC jreilly@cloudveil.com, 203-803-2227 or Jeff Dyment at Windsong Brands 203-454-6669 ext 348.

Osprey Packs Set to Soar by Signing with Two New Marketing Agencies

2010-02-17

Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, has hired two marketing agencies to spread the word about its packs and the rich stories behind the 35-plus-year company – JAM Media Collective and Under Solen Media. "We are thrilled to have JAM Media Collective and Under Solen Media be part of our team,” said Gareth Martins, marketing director of Osprey. “Both agencies have stellar reputations in the outdoor industry and will play a huge role in our communications as we expand the breadth of our product line as well as our sustainability and environmental initiatives.” Based in San Francisco, JAM Media Collective is a boutique public relations shop that has been serving clients in the outdoor industry for more than 15 years. The agency specializes in building brands by garnering product placement in a wide variety of media outlets, designing unique events that tell a brand’s story, fostering partnerships with personalities in the music and design realm, and helping companies really connect with their core consumers in creative ways. “We have always respected Osprey for their innovative, high quality products, their dedication to inspire new generations of outdoor enthusiasts and their commitment to protecting our environment,” said Julie Atherton, principal of JAM Media Collective. “We can’t wait to get started working with the Osprey team and joining forces with Under Solen.” Led by a trio of outdoor-loving, Internet-savvy women and founded in 2009, Under Solen Media is a new media consulting firm that fills a niche by supplementing traditional PR and marketing with new media strategies initiatives. The company, based in Portland, Oregon, specializes in structuring social marketing and new media campaigns to harness the power of Web 2.0 and word-of-mouth branding, and was recently named the #4 top influencer at the Winter Outdoor Retailer Market in January 2010. “The Internet and new media have changed the way companies brand themselves, and so much of marketing is about connecting with a message or a cause. Osprey understands the importance of that connection. We’re excited to provide the tools to bring their stories to life in the most interactive, dynamic way possible,” said Anna Brones, principal and co-founder of Under Solen Media. About Osprey Independent since 1974 and anchored by the design genius of company founder and owner, Mike Pfotenhauer, Osprey Packs has long set the standard for creating innovative, high quality gear carrying equipment. Our collection includes backpacks, pursuit specific packs, hydration packs, active everyday packs, and a full line of travel packs and bags. Located in Cortez, Colorado at the corner of the rugged San Juan Mountains and on the edge of vast sandstone canyon country, this landscape provides a constant inspiration and a superb testing ground for our products. We also maintain a product development office in Ho Chi Minh City, Vietnam ensuring face-to-face relationships and transparency with our suppliers. Every Osprey ever built reflects our company’s commitment to protect the wild places our customers explore while using our products. For more information about Osprey, visit www.ospreypacks.com .

Any Mountain Donates $10,950 to Nonprofit

2010-02-17

Normal.dotm 0 0 1 399 2278 Backbone Media 18 4 2797 12.256 0 false 18 pt 18 pt 0 0 false false false Any Mountain, a leading Bay Area retailer focused on outdoor pursuits, has raised almost $11,000 for Big City Mountaineers, a nonprofit whose mission is to “enhance the lives of under-resourced urban teens through transformative outdoor experiences.” The sizable donation is enough to provide a pair of hiking boots and other essential gear to each teen on all of BCM’s 2010 weeklong wilderness expeditions—the teenagers typically have no clothing or equipment appropriate for backpacking. All donated gear from Any Mountain will find a home. Gear will be used by BCM teens on their week-long expeditions or repurposed to other needy organizations in our communities such as the Interfaith Homeless Network of San Leandro. “Our friends at Any Mountain understand how life changing the outdoors can be to city kids who've barely left their urban neighborhoods," comments Syd Jones, executive director, Big City Mountaineers. "The partnership and passion of the Any Mountain team, and the generosity of their loyal customers, are going to improve the lives of the inner city teens in our programs." Big City Mountaineers will guide 50 wilderness expeditions this summer in California, Colorado, the Boundary Waters Canoe Area and the Pacific Northwest, providing outdoor experiences for teens from the San Francisco Bay Area, Seattle, Portland, Denver, Colorado Springs, Minneapolis and Chicago. "In the last four years, Any Mountain has directed all of our efforts to support Big City Mountaineers and their effort to get Bay Area and other urban teens outdoors,” said Bruno Gotzmer, regional manager of Any Mountain. “We try to make a positive impact in our community and what better way than helping teens in our own towns experience the great outdoors, a passion of ours? We are proud to be affiliated with such a positive organization." About Any Mountain Since 1972, Any Mountain has been outfitting Bay Area enthusiasts with outdoor, skiing, and snowboarding equipment. Any Mountain hires a crew of passionate end users whose expertise is unrivaled. They are a local shop that believes in equipping outdoor enthusiasts for every endeavor – from ordinary to extraordinary epics. www.anymountain.net About Big City Mountaineers BCM celebrates its 21 st birthday in 2010 and is one of the largest non-profits in the country devoted to working exclusively with under-resourced teens by using the outdoors as a transformational element in their lives. BCM runs its outdoor mentoring program in selected major urban centers throughout the country, with its largest program areas in Chicago, Denver and San Francisco. Learn more at www.bigcitymountaineers.org . Normal.dotm 0 0 1 399 2278 Backbone Media 18 4 2797 12.256 0 false 18 pt 18 pt 0 0 false false false

MSR� DragonTail� Tent Wins Ute Magasinet Product of the Year

2010-02-17

Seattle, U.S.A. - Cascade Designs, Inc., the Seattle-based industry leader in the design and manufacture of premier outdoor equipment, is proud to announce that the company’s MSR DragonTail tent has been honored with a Product of the Year Award from Sweden’s premier outdoor adventure magazine, Ute Magasinet . The tent was recognized for its thoughtful design, light weight and four-season durability. Only six products were chosen for the Product of the Year Award, based on editors’ field testing and feedback from the magazine’s outdoor education programs. Specific categories are not used as criteria for the winners; they are simply chosen as the best of all the outdoor equipment and apparel tested through the year. Ute Magasinet Editors called the DragonTail “a dream tent for anyone who values light weight” and applauded it for its strength and ability to “withstand very strong winds.” The lightest expedition tent under the MSR brand, the single-wall DragonTail tent features innovative flow-through vents at either end keep condensation to a minimum. A unique and proven hooped design stands strong in high winds and heavy snow while providing an impressive amount of room both inside and in the front vestibule. The MSR DragonTail tent is available in stores now. About the MSR® (Mountain Safety Research) Brand Cascade Designs, Inc. engineers the MSR brand of standard-setting, high-performance outdoor equipment. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR brand product lines include stoves, fuel, cookware, water treatment, hydration, shelter, snowshoes and camp towels, the majority of which are made in the Seattle, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com # # #

Mountain Hardwear and Montrail Announce 2010 Gives Back Grants

2010-02-17

Sister companies Mountain Hardwear, Inc. and Montrail® are pleased to announce the 2010 recipients their respective Gives Back Grant programs. For 2010, the Gives Back Board of Directors, all employees of the two companies, worked to narrow the focus of both Gives Back programs. Mountain Hardwear Gives Back: Getting youth outdoors and fresh water. Mountain Hardwear’s primary focus for the first half of the year is Helping to Create the Next Generation of Outdoor Enthusiasts. In the second half of the year, the focus will shift to supporting research about the fresh water crises occurring in mountainous regions of the world. Stay tuned... For the first half of the year, Mountain Hardwear will once again focus on funding and raising awareness about organizations that provide opportunities for underprivileged youth to attend an outdoor camp. Ten camps across the country where chosen to be part of the program. In addition to receiving funds, the camps benefit from added traffic to their websites driven by Mountain Hardwear’s outreach and social media efforts. For every visitor to the Gives Back landing page and clicks on the Send a Kid to Camp button between now and April 15, 2010, Mountain Hardwear will donate one dollar towards the cost of camp for a youngster who would not normally have that opportunity, up to $40,000 total. The following programs are part of the 2010 Send a Kid to Camp program: Big City Mountaineers – Denver, Colorado City Wild – Denver, Colorado Girl Ventures – San Francisco, California Kismet Rock Foundation - North Conway, New Hampshire Outdoor Outreach - San Diego, California San Jose Inner City Outings, Sierra Club – San Jose, California St. Louis Inner City Outings, Sierra Club – St. Louis, Missouri SOS Outreach - Avon, Colorado Summer Search - New York, New York Youth Enrichment Strategies (YES) - Richmond, California Additional Mountain Hardwear Gives Back grants for 2010 are awarded to the following organizations: Access Fund American Alpine Club American Mountain Guides Association American Hiking Society Center for Snow and Avalanche Studies Conservation Alliance Leave No Trace Outdoor Industry Women’s Coalition The Outdoor Foundation More information about the Mountain Hardwear Gives Back program can be found at http://www.mountainhardwear.com/GivesBack.aspx Montrail Gives Back: Healthy Lifestyles and Healthy Trails. Montrail’s primary focus has been narrowed to support trail running as a healthy lifestyle choice. For 2010, the board recognizes a local need for support of community races and school running programs in Montrail’s backyard of the San Francisco Bay Area. Programs supported by Montrail for 2010 include: Richmond YMCA Bayfront Run Berkeley Athletic Fund Richmond/Oakland area middle school running programs Conservation Alliance HERA Climb4Life Run Montrail’s secondary focus on maintaining and preserving healthy trails was supported with a fundraiser at the Winter Outdoor Retailer show in Salt Lake City, Utah in January. Montrail sold the Sabino Trail shoe to raise funds and awareness for wilderness designation of the Hardrock 100 Trail in Southern Colorado. About Mountain Hardwear: Mountain Hardwear, Inc. makes cutting edge mountaineering and outdoor equipment, apparel and accessories for ultimate performance in extreme conditions. Established in 1993 by a group of outdoor industry veterans, Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company based in Richmond, Calif. Mountain Hardwear distributes its products through specialty outdoor and sporting goods retailers throughout the United States and over 40 countries worldwide. Mountain Hardwear has won numerous product and customer service awards since its inception, reflecting the company’s commitment and passion toward innovation. It’s our relentless drive to create the absolute best that makes us who we are. Mountain Hardwear. PERFORMANCE ELEVATED™. www.mountainhardwear.com About Montrail: Established in 1993, Montrail is a premium outdoor footwear brand known for its technical, high performance trail running and hiking footwear for outdoor enthusiasts. Montrail sells footwear to retailers in the United States and in 29 countries worldwide. In 1996, Montrail embarked on a mission to improve the standard for comfort and fit in footwear by creating IntegraFit™, its proprietary fit technology. To learn more about Montrail, visit www.montrail.com .

Wink Jackson, Co-Founder of Zeal Optics, Receives the OIWC 2010 Pioneering Woman Award

2010-02-16

Zeal Optics, pioneers in eyewear innovation & cutting edge design, is proud to announce that Wink Jackson, Zeal’s co-founder & lead designer, has received the 2010 Pioneering Woman Award , given by the Outdoor Industry Women’s Coalition’s (OIWC). This prestigious award recognizes a woman with a commitment to mentoring female colleagues, which exemplifies the OIWC’s mission to equip, educate and support women in the outdoor industries. “This award really came out of left field for me; the recognition from OIWC really brings attention to all women in our industry,” says Wink. “I believe that authenticity in product development for women is essential. As we empower more women as executives in the outdoor industry, we will also see the evolution of product lines.” As an accomplished designer, athlete, and entrepreneur, Wink Jackson leads the Zeal Optics team in creating high quality, innovative products that are superior in design and performance. Wink started Zeal Optics with her husband, Michael Jackson, in 1995. As a former professional mountain biker, she had trouble finding sunglasses that performed & fit well. At that time, no company was designing sport sunglasses specifically for women, who often have smaller faces. "Eyewear is a critical piece of athletic equipment," Wink explains. "My sunglasses were always fogging up or falling off." Zeal’s sunglass collection features a range of styles to fit different shapes and sizes of faces, including women. Advanced lens technology is the hallmark of Zeal’s entire product line, which also includes award-winning Snow Goggles. It has been a groundbreaking season for Zeal Optics. In addition to the OIWC award, Zeal’s new Transcend Goggle, a first of its kind featuring Head Mounted Display GPS technology inside the goggle, was awarded the 2010-2011 ISPO Boardsports Award in the highly competitive field of snow accessories. Zeal was also featured on CNN.com, Fortune’s Small Business, and was the lead story on CNBC’s “Squawk on the Street” in November. About Zeal Optics Zeal Optics, named after the zeal in which life should be lived, is a company founded by athletes. State-of-the-art designs, multiple awards/recognition, attention to detail, an Rx lens program and a lifetime warranty are testaments to Zeal’s dedication to providing the finest quality product. Zeal – true innovation, quality and value! For more information, visit www.zealoptics.com or call 303.449.9325.

GoLite Announces �I�m Not Trash� Product Take-Back Program

2010-02-16

GoLite, the premier manufacturer of lightweight, high performance, sustainable apparel and equipment designed specifically for outdoor athletes, announced today the GoLite Product Take-Back Program , a first of its kind in the outdoor industry. GoLite will take back and reuse, repurpose, recycle, and/or store for future recycling any GoLite apparel or equipment, regardless of its condition, that the company manufactured since its founding in 1998 (This does not include GoLite footwear, which is made by a separate company). The intent of the program is to enable consumers to avoid ever sending their used or unwanted GoLite products to a landfill when there are so many positive options for giving their products a second life. GoLite will help consumers learn why their used GoLite products are not only “not trash,” but actually an opportunity to do the right thing cloaked in well-used performance gear and apparel. By visiting www.golite.com , customers can learn more about how to repair or repurpose their product locally, and if they decide to send it back to GoLite, the company will repair, donate, repurpose, recycle, and/or store for future recycling everything they get back, lock, stock and zipper pull. “GoLite is committed to taking responsibility for what we make,” said GoLite’s Chief Sustainability Officer, Kim Coupounas. “We seek to extend the life and reduce the end-of-life footprint of our products. The Take-Back Program is just one example of how we hope to accomplish this mission.” GoLite will accept all used and unwanted GoLite products that are sent to the Boulder headquarters or European agency headquarters. Products will be received at designated receiving points, sorted, and distributed to their appropriate donation/recycling end-point. Products that have no known location for recycling or donation will be stored in the GoLite distribution center for future possible reuse and/or recycling – including potentially repurposing some materials for use in GoLite’s extensive line of high performance gear and apparel. While GoLite will take back product from anywhere in the world, in the U.S. GoLite will give U.S.-based consumers an incentive for doing the right thing by offering a one-time 20% discount to anyone who demonstrates how they have repurposed their GoLite product locally or who have sent their product(s) back to GoLite’s U.S. headquarters. In Europe, GoLite will pay for shipping of the product(s) back to GoLite. To learn more, visit www.golite.com . About GoLite GoLite is the premier global manufacturer of lightweight, innovative and sustainable apparel and equipment designed specifically for outdoor athletes. GoLite is dedicated to transforming the outdoor athlete’s trail experience by designing and developing simple, beautiful high performance gear that lets people experience nature more with less. GoLite is committed to building a truly sustainable business, one that minimizes its environmental impacts and produces its products in factories that are fair, safe, and non-discriminatory. GoLite products are available in 23 countries worldwide. For more information visit www.golite.com or call 888.5.GoLite. ###

Hydrapak Launches New Website

2010-02-16

Hydrapak is proud to announce the launch of its newly redesigned website, Hydrapak.com , illustrating a revamped brand image that reflects the recent accolades bestowed on its 2010 product range. Focusing on its innovative technologies with multimedia tools and interactive social media integration, the site provides improved marketing support for the Hydrapak brand and further strengthens its position as a technology leader in the hydration category.  “The new site brings our brand to life," comments Matt Patterson, Director of Sales at Hydrapak. “It brings forward our stellar electric personality and gives our friends and fans an insider’s glimpse into the world of Hydrapak that wasn’t showcased before. This redesign of the website makes buying direct easy, and communicating with our customers fast and fun.” The site accentuates Hydrapak’s innovative spirit and heritage in cycling, running and outdoor sports. New product shots, action images and videos showcase gear and technology found only in the world of Hydrapak. The site’s three main technology pages illustrate exclusive Hydrapak innovations in its pack, reservoir and water bottle lines, including the genius Gel-Bot . Purchasing directly from the site has also been enhanced with current reviews by media and employee insight. All of this comes together revealing the company’s personality and design philosophy making the site more robust and relevant. Also featured on the site are videos, bios and images of the growing list of professional athletes joining the Hydrapak family. Highlights of the Hydrapak athlete team coverage include the riveting drama and psychology involved in 24-hour cycling from the eyes of champion racer Josh Tostado . A blog and up-to-date events page direct consumers to Hydrapak athlete races, clinics and happenings. Website viewers can also find additional information on Hydrapak manufacturing partners that have joined the innovation movement. The new web design was created by Cubicle Ninjas, a Chicago design firm with a mantra of “design for the masses.” Having worked with brands such as FedEx/Kinkos, American Express, and IBM, Cubicle Ninjas welcomed the opportunity to ensure Hydrapak.com “exuded a style and character it deserves.” They have produced a website that is both functionally intuitive and emotionally impactful that will better represent the depth of the brand. Hydrapak is a leading global supplier of active lifestyle hydration equipment. With deep roots in cycling culture, Hydrapak produces a lineup of custom-built hydration backpacks, reservoirs, and bottles for a variety of sports, including biking, hiking and running. Hydrapak components are also found on top manufacturers specializing in consumer, commercial and military purposes. Brought to life in 1996 and located in Oakland, CA, Hydrapak products can be found in major retailers and sport specialty stores throughout the world. More information can be found at www.hydrapak.com or by calling 510.632.8318.

TechTextile North America at Atlanta May 2010

2010-02-16

King Tech will be an exhibitor (Booth #3403) at Messe Frankfurt TechTextile North American Expo at Atlanta, Georgia, May 18-20, 2010. King Tech will present and demo hundreds of new reflective fabrics with an emphasis on outdoor performance active wears. Tom King, CEO, will give a speech on emerging markets for retro-reflective fabrics while Sean Hsu, VP, will give a paper on the limits of developing multi-functional technical textiles. Both papers abstracts are available upon request. To obtain a free VIP pass for the event, please contact: hsu@king-tech.com

Seth Wescott Wins 2nd Olympic Gold on ALINE Insoles

2010-02-16

New England's own Seth Wescott once again captured Olympic Gold in Snowboard Cross at the Winter Olympics in Vancouver yesterday. And once again he did it with a little help from ALINE, maker of The World’s Most Advanced Insole™. Wescott, of Carrabassett Valley, Maine, defeated Canada's Mike Robertson in a come-from-behind victory on a tricky, technical course. Wescott was wearing ALINE during the race, as he was during his 2006 gold medal run in Turino, Italy. Both Wescott and ALINE are based in New England, and Wescott was one of the first athletes to adopt ALINE insoles after the company was founded in 2005. Congratulations to Seth for again bringing home the sport's highest honor! ALINE insoles are being used by 31 Winter Olympians this year in skiing and snowboarding. They are also the choice of elite and professional cyclists, runners, golfers and explorers. Because they allow natural foot motion and lower leg alignment, ALINE insoles often result in dramatic improvements in individual health and performance. Located in Marblehead, MA, ALINE is a sports technology company focused on improving the sports performance and enjoyment of its customers. www.aline.com

Chick-fil-A YMCA Kids Marathon

2010-02-15

The YMCA of Roanoke Valley and The Blue Ridge Marathon Kick Off the YMCA Kids Marathon presented by Chick-fil-A The YMCA of Roanoke Valley announced today they are partnering with The Blue Ridge Marathon for the first ever YMCA Kids Marathon presented by Chick-fil-A -- an opportunity for young runners + walkers in grades K-5 to participate in a marathon modified just for kids! “This is a wonderful opportunity for families to kick start an active lifestyle and participate in this momentous event for the region and is a great way for kids really feel a part of the community excitement,” said Cal Johnson, Executive Director of the YMCA of Roanoke Valley. “Promoting active lifestyles early in life is critical for battling issues like childhood obesity. The Kids Marathon is a great example of what Michelle Obama is encouraging with her recently announced ‘Let’s Move’ initiative.” The YMCA Kids Marathon presented by Chick-fil-A is a non-timed and non-competitive event. Participants in grades K-5 will complete 25.2 miles on their own -- with family, friends or classmates -- prior to race day. On April 24 all kids will complete the last mile together beginning at the Kirk Family YMCA; through the streets of downtown Roanoke; and finishing at the Blue Ridge Marathon finish line near the Hotel Roanoke. Each YMCA Kids Marathon presented by Chick-fil-A participant will cross the same finish line as the elite athletes participating in the Blue Ridge Marathon later that morning. “By participating in this program, we hope to instill in each child a love and understanding of running and a chance to develop a healthy lifestyle when it is most important,” said Johnson. “Each young athlete will learn to set and achieve an attainable goal and enjoy the pride of accomplishment.” To help keep kids engaged, the YMCA is inviting all area elementary schools to build a team and will offer opportunities to clock miles during physical education classes. In the hopes of encouraging team spirit, the t-shirts provided for race day will be color coded to represent each individual school. For more information or tips for building a team -- call the YMCA’s Spencer Hoopes at (540) 527-9622 ext. 3105. Registration starts today at www.BlueRidgeMarathon.com . The first 300 kids to register receive a pedometer to keep track of their miles and all registered participants will receive a Cool Tech Performance Race Shirt, Race Number Badge, Finishers Medal and Goodie Bag. The registration fee is $20 per individual entry through 2/28/10 and $25 per individual entry after2/28/10. Each additional kid in the same family will receive a $5 discount. Scholarships are available by contacting Cal Johnson at (540) 527-9622 ext. 3102. Fan the YMCA Kids Marathon on Facebook ! ### The YMCA of Roanoke Valley is committed to promoting and inspiring life-long development for children, adults and families through programs that build healthy spirit, mind, and body. The Y achieves this through a broad range of activities that focus on youth development, healthy living and social responsibility, while being accessible to all. For more information visit www.ymcaroanoke.org . Learn why the Roanoke, VA region is quickly becoming known as a great place to work, live and play. The Roanoke Regional Partnership was founded in 1983 as a regional economic development organization for the greater Roanoke area that includes Alleghany, Botetourt, Franklin, and Roanoke counties plus the cities of Roanoke and Salem and the town of Vinton. Its program of work includes image building, asset development, and business recruitment. The Partnership has been involved in business locations and expansions that have created more than 13,600 jobs and $1.3 billion in investment in real estate and equipment. To learn more, please visit www.Roanoke.org .