Business Operations & Benchmarking
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OIA Benchmarking Reports
DEADLINE EXTENDED! Completed survey forms due June 10, 2013.
See how your company stacks up against the competition by participating in the Outdoor Industry Association Benchmarking Reports. These reports, which compare your financial, operational and marketing metrics with data aggregated from fellow outdoor companies, present the most up-to-date, detailed and straightforward analysis of the financial, operating and compensation metrics in the outdoor industry.
Over 70 percent of participating companies have completed the survey in the past - a testament to the significant benefits your business will receive!
Participation is open to all outdoor industry retailers and manufacturers. OIA membership is not required.
How Do You Participate?
Download the appropriate survey tool below and submit the completed form no later than June 10, 2013 to surveys@profitplanninggroup.com.
- MANUFACTURER Benchmarking Survey (0.4MB Excel file)
- RETAILER Benchmarking Survey (0.3MB Excel file)
Why Participate?
By partcipating in the survey, you'll receive:
- An industry-wide summary report — only survey participants receive the industry-wide report at no cost. This report will cost OIA members $295, while non-members will pay $895.
- A customized Profit Improvement Profile (PIP) — a $10,000 value — which confidentially compares results at participating firms with similar companies and provides suggestions for improving profitability.
- The PIP The Profit Toolkit Online — a spreadsheet-based tool that provides simple guides to help plan and track improvement.
- Not convinced? Learn more on what's in it for you.
Below you'll find reports on:
Manufacturer Operations and Benchmarking
Manufacturing benchmarking reports analyze industry-wide financial, operating and compensation norms and performance metrics. Members can use this data to compare against their own results. Both member and non-member companies that participate in these studies receive, at no charge, a customized and confidential report that compares their own results to industry averages and includes suggestions on how to improve profitability.
Manufacturer Benchmarking Report 2011
Improve profitability by comparing your performance and compensation metrics to those of high-profit outdoor manufacturers. Get the report ››
Manufacturer Compensation Benchmarking Report 2008
Compensation metrics including salaries, bonuses and more for outdoor executives and employees. Get the report ››
Manufacturer Financial Benchmarking Report 2008
Detailed financial and operating information results for outdoor product manufacturers. Get the report ››
Retailer Operations and Benchmarking
Retailer benchmarking reports allow outdoor specialty retailers to compare margins, expenses, inventory turns and more with aggrated results from "typical" and "high-profit" outdoor reatilers. Both member and non-member companies that participate in these studies receive, at no charge, a customized and confidential report that compares their own results to industry averages and includes suggestions on how to improve profitability.
Retailer Benchmarking Report 2011
Improve profitability by comparing your financial and operating metrics to those of high-profit outdoor retailers. Get the report ››
Retailer Financial and Operations Benchmarking Report 2009
Detailed financial and operating results for outdoor retailers. Get the report ››
Specialty Retail Survive & Thrive Assessment Report Executive Summary 2009
On the health of specialty retail operations and the effectiveness of their sales processes. Get the report ››
