Comprehensive visibility into the outdoor marketplace, tracking weekly point-of-sales data from more than 10,000 retail doors and websites that carry outdoor products. Learn more
At-a-glance insight into key measures relevant to the outdoor industry. Monthly outdoor product sales and analysis, a monthly briefing on a critical consumer trend, key economic indicators and more. Learn more
The right information at the right time is the basis of quality decision-making. To help ensure your success in a rapidly changing business environment, OIA provides industry leading research and data at little or no charge to members.
- Outdoor Retail of the Future
Consumers outside of the core are redefining "outdoors" on their own terms. - See more at: http://outdoorindustry.org/research/retail_future.php#sthash.OhGeEyHX.dpufAs consumers outside of the core redefine "outdoors" on their own terms, outdoor product retailers must embrace change or risk becoming irrelevant to a new generation of shoppers. We have the resources you need to kickstart your own innovation efforts and help reinvent the outdoor retail experience.
- Data Dashboard
Data Dashboard provides at-a-glance views into key measures relevant to the outdoor industry. Available data include monthly outdoor product sales and analysis, a monthly briefing on a critical consumer trend, key economic indicators on the US economy and more.
- Sales & Consumer Trends
The data and insight that OIA members need to inform business decisions, including the most timely sales data anywhere in the updated and expanded OIA VantagePoint system as well as business-critical consumer trend insight.
- Business Operations & Benchmarking
Improve your bottom line using industry-wide operating norms and performance metrics.
- Outdoor Participation
If you need data on outdoor activity participation, this is the definitive go-to source.
- Outdoor Recreation Economy
The impact of outdoor recreation is bigger than you think and a significant economic driver in the United States.