Outdoor Recreation Economy
Case Study - REI
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REI, the nation’s top outdoor retailer, provides thousands of skilled jobs and sustains an ecosystem of suppliers across the country. By producing its own line of innovative gear and apparel, selling other top-quality brands, supporting local jobs at more than 120 retail locations, and leading outdoor activity classes, the company helps power the outdoor industry and cultivates outdoor enthusiasts. In addition, REI spearheads conservation projects and supports hundreds of nonprofit organizations each year.