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2011 Manufacturer Benchmarking Report
NEW! Improve your bottom line using industry-wide operating norms and performance metrics on financials, operations and compensation.
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2011 Retailer Benchmarking Report
NEW! How do you stack up against your specialty retailer peers? Compare financial and operational results to industry-wide peer groups.
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OIA Research
The right information at the right time is vital to thriving in today's business environment. To give our members a competitive edge, OIA provides up-to-the-minute market intelligence to help you stay ahead of rapidly changing conditions.
Industry Sales Data — Insight from OIA VantagePoint, a powerful online retail point-of-sale reporting system designed by and for manufacturers and retailers in the active outdoor lifestyle industry
Industry Sales Trends — Regular reports on industry category trends, current economic prospects, recovery timeline, cost inflation and more
Manufacturer Intelligence — Essential operational and financial insight for retailers in the outdoor industry
Retailer Intelligence — Essential operational and financial insight for outdoor industry manufacturers
National Economic Impact Reports — Quantifying the national economic contribution of outdoor activities on the U.S. economy
Participation Studies — The only detailed research of its kind tracking American participation trends in outdoor recreation
