K2 Snowboarding Unveils Revolutionary Kwicker® Splitboard System
For Immediate Release
Seattle, Wash., Dec 20, 2012 -
After two years of development, K2 Snowboarding is stoked to reveal their latest push deeper into the backcountry with the Kwicker® Splitboarding System. This fully integrated system (board, boot, and binding) is the lightest and fastest out there and is poised to change the sport of splitboarding with huge leaps forward in weight reduction, transition speed, and overall user-friendly mechanics.
Based on a new evolution of the Clicker binding interface, the proven board hardware of the Voilé system, and leveraging boot function and fit technologies like Boa®Conda and Endo Construction, Kwicker® takes the best of snowboarding innovation and pushes splitboarding into a new era of performance.
“K2 has always been about innovation. At the same time our roots are firmly planted in backcountry riding,” said Hunter Waldron, K2 Snowboarding’s Global Marketing Manager. “As this category gains momentum for us and the industry as a whole, we wanted to not only keep our foot on the gas pedal with our existing Backside tool offerings and Panoramic splitboards, but punch it even harder. We’re not only bringing a lighter, faster system to the core split rider, but also growing the sport with a system that is super simple to use.”
For Waldron’s Q&A with TransWorld Business, check: http://business.transworld.net/117611/features/meet-k2s-kwicker-the-step-in-split-board-binding-system/
A key design philosophy of the system is to keep things simple and ultra durable. When it comes to the board hardware, K2 looked no further than Voilé for their proven function and durability of their products. Partnering with Voilé and designing the Kwicker® BC Binding to work with the puck system is the dream team combination that makes Kwicker® work.
“As the originator of the most popular splitboarding hardware, Voilé is proud to be partnering with K2 on their truly innovative Kwicker® system,” said David Grissom, Voilé’s Marketing Manager. “Built on the Voilé splitboard hardware platform, the Kwicker® binding and boot set-up is a giant leap for backcountry splitboarding.”
To follow all K2 news and find out more about the Kwicker® video launch after the New Year, check out: www.k2snowboarding.com.
Seek & Enjoy.
About K2 Snowboarding
Born in the Pacific Northwest in the shadow of the Cascade Mountains, K2 Snowboarding was raised in the backcountry of Mount Baker. From the beginning, the goal has been to create original concepts and technology that drives the progression of snowboarding. Offering a full-range of boards, bindings, boots, and their collection of Backside backcountry tools, the company meshes fun with serious gear. Twenty-five years later, K2 Snowboarding continues to innovate and grow the sport from the backcountry to the parks … and all terrain in between.