Madshus Introduces New Recreational Cross-Country Touring Ski Packages at REI
For Immediate Release
Contact: Lisa Mullen
Verde PR & Consulting
Seattle, Wash., Dec 19, 2012 -
Madshus, the world’s oldest ski company, introduces a redesigned, easy to use, ski touring package featuring the Cadence and Cadenza 90 cross-country skis, available only at select REI stores and REI.com.
This exclusive package, which includes skis, boots, bindings and poles, is specifically designed with the beginner Nordic skier in mind. This all-in-one offering provides first time-skiers comfort and stability in an easy-to-use, affordable package.
The CT 100 and Amica 100 paired with the widest of the Madshus cruising skis, the men’s Cadence 90 and women’s Cadenza 90 cross-country skis, provide excellent stability with a strong kick and glide. This ski-and-boot combination is perfect for skiers in search of an effortless recreational cross-country set up.
Madshus Cadence 90 and Cadenza 90 Cross-Country Skis: With the addition of low-noise, high performance MultiGrip Vario+ base and the new 3D tip geometry, the new men’s Cadence 90 and the women’s Cadenza 90 cross-country skis offer comfort, stability and grip with confident kick and glide in a maneuverable and superbly smooth package. The lightweight and durable Aire W Core wrapped in Torsion Cap Construction providing excellent responsiveness without losing its quickness and maneuverability.
Sidecut: 68-55-62 mm
Length: Cadence 90: 170, 180, 190 -- Cadenza 90: 160, 170, 180
Madshus CT100 and Amica 100 Boots: The men’s CT 100 and the women’s Amica 100 are PVC free and use recycled materials in their breathable softshell upper construction giving the boots a supportive and comfortable feel for classic skiing while keeping feet warm and dry.
Sizes: CT 100: 35-48 -- Amica 100: 35-43
The Madshus Recreational Cross-Country Touring Package with both ski and boot combinations are now available for men and women at select REI stores and on REI.com. The package features skis, boots, Rottefella Touring Manual Bindings and Swix Nordic Touring Poles for $290.
The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World–Cup level racing, fitness skiing, cruising, metal-edge touring, or cross country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect.