Outdoor Industry Association
Member Center

Membership

Business Intelligence. Advocacy. Savings. Community.

Founded in 1989, Outdoor Industry Association (OIA) is the premier trade association for active outdoor recreation businesses, providing crucial trade services for over 4,000 manufacturers, distributors, suppliers, sales representatives and retailers.

Outdoor Industry Association seeks to ensure a healthy and diverse specialty retail and supply chain based on quality, innovation and service. To this end, OIA works diligently to:

  • Raise the standards of the industry
  • Increase participation in outdoor recreation to strengthen business markets
  • Provide support services to improve member profitability
  • Represent member interests in the legislative/regulatory process
  • Promote professional training and education; support innovation
  • Offer cost-saving member benefits

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Business Intelligence

The right information at the right time is vital to thriving in today's business environment. To give our members a competitive edge, OIA provides up-to-the-minute market intelligence to help you stay ahead of rapidly changing conditions.

  • OIA VantagePoint™ - The official research of the outdoor industry,™ OIA VantagePoint™ powered by SportScanInfo, is a powerful online retail point-of-sale reporting system designed for and by manufacturers and retailers in the active outdoor lifestyle industry.
  • OIA Retail Financial Benchmarking Survey - Allows outdoor specialty retailers to compare gross margins, operating expenses, inventory turns, salaries for specific positions, and several other categories with similar retailers in the industry in terms of revenue base and category type.
  • Outdoor Specialty Retail Survive and Thrive Assessment Report - a qualitative pulse of the industry that provides retailers with customized feedback and suggestions for improvement on their current business practices.
  • Outdoor University - Online training for retailers and sales reps focusing on business infrastructure, skill development and emerging trends and technologies.
  • Piper Jaffray Outdoor Industry Survey - Real time data about how industry leaders view the macro economic environment and the overall health of the outdoor market.
  • Manufacturer Employee Compensation Report - Provides industry executive and employee compensation data including salaries, bonuses, commissions and fringe benefits such as health insurance, retirement programs and employee time off.
  • Manufacturer Financial Performance Report - Detailed financial and operating information for outdoor product manufacturers.
  • Outdoor Recreation Participation Topline Report - Details Americans' participation in outdoor activities from 2007 to 2008.
  • Rendezvous - The outdoor industry's premier leadership conference.

Advocacy

The outdoor industry produces some of the most innovative products in the world that support healthy and active lifestyles. OIA works within the legislative and policy process in Washington, D.C., on behalf of the industry for open, fair and predictable trade, resulting in lower costs for outdoor businesses and consumers, and is essential for our industry’s continued innovation and economic growth. OIA is also committed to ensuring that our public lands offer high-quality recreational experiences for all Americans and lobbies for increased funding for public lands.

Savings

While much of the work OIA does on behalf of the outdoor industry intends to expand markets and help our members make smart business decisions, OIA also offers benefits with direct and immediate advantages to your bottom line. OIA has saved our members over $50 million over the past five years and on average, over $8,000 per member per year. Those are real dollars that can be invested back into your business.

Community

Our role as a trade association allows us to transform competitors into a community, one that works to solve some of the industry's most pressing problems. OIA harnesses the Web, trade shows, lobbying efforts and other events to strengthen the outdoor recreation community through education, collaboration and networking.

Learn more about the tangible benefits of OIA membership from our 2009 Outdoor Industry Association Progress Report.

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