OIA Envisioned Future
“We are passionate stewards of the lands in which we play and a cornerstone of the coalition responsible for creating a unified, abundant and sustainable outdoor recreation infrastructure for future generations.”

Active outdoor recreation contributes $730 billion annually to the U.S. economy. The vast majority of this powerful economic activity takes place on public lands managed by the federal and state governments, making the voice for recreation in the public policy process essential for our customers and our industry. We seek to engage Americans of all ages in active, outdoor lifestyles and ensure they have quality places to play.

In 2011, the OIA Recreation program will:

• Engage outdoor businesses and expand awareness of the vitality of the Recreation Economy as we advocate for policies and funding that support trails and parks as an essential component of urban landscapes and close-to-home recreation infrastructure.
• Support legislation and policies aimed at reconnecting kids with nature and outdoor activities.
• Work at the national level to ensure that top-quality backcountry recreation experiences remain a core emphasis for federal lands and to ensure these lands are effectively managed, receive adequate funding and are preserved for future generations.

For more information on the recreation economy:

• Active Outdoor Recreation Economy Report
• Western Governors' Association Get Out West! Initiative