How Icebreaker Meets the Demand for Its High Quality, High Performance Products

When:
Aug 03, 2012

Where:

12pm to 1:30pm

Salt Lake Marriott Downtown at City Creek
75 South West Temple
Salt Lake City, Utah 84101 U.S.A.

Presenter: Sheila Moore, Project Manager, Icebreaker

Icebreaker designs and markets high-end performance apparel that inspires passionate customer loyalty. The company enjoys exceptional growth, but its product development processes were spread from New Zealand to Oregon and back again. Too many spreadsheets meant too much room for error, delay and inefficiency. The company decided to adopt a PLM system to provide a "single version of the truth" about the product for everyone involved. Icebreaker's PLM project manager Sheila Moore will discuss the company's product development model, why it opted to purchase a PLM system and why Icebreaker felt Centric was the right choice.