Putting the "Action" in Transaction – How Experiential Retailers are Succeeding with Consumers

Presenters:

Todd Hale, Senior Vice President, Consumer & Shopper Insights, Nielsen 
and Kelsie Morrow, General Manager, Lizard Lounge

Everyone expects an experience. Find out how top retailers are becoming experience destinations and packaging merchandise with memories.

Retailers "Need to Know" session

This event is made possible through the generous support of and collaboration with Outdoor Retailer/Nielsen Business Media.

Putting the "Action" in Transaction – How Experiential Retailers are Succeeding with Consumers

• Overview
• Speakers & Bios