OIA Outdoor University at Outdoor Retailer Summer Market 2012

To help the outdoor industry stay ahead of the curve on critical business topics, Outdoor Industry Association® and Outdoor Retailer are cranking up Outdoor University offerings at Outdoor Retailer Summer Market. Below is the listing of sessions offered,  with more coming as we get closer to the show. All sessions are free for OIA members and non-members attending the tradeshow. 

^{OIA Outdoor University educational events are made possible through the generous support of and collaboration with Outdoor Retailer/Nielsen Business Media.}

* Retailers "Need to Know" session

Wednesday, August 1

2:00 pm – 3:15 pm

•  Managing Mobile Retail Technologies*
•  E-Commerce Business Technologies - Partnering with Reps and Retailers Using Today's Digital Tools

3:30 pm – 4:45 pm

• Putting the “Action” in Transaction -- How Experiential Retailers are  Succeeding with Consumers*
• Business Succession Planning – How to Plan to Hand Things Over

Thursday, August 2

7:00 am – 9:00 am
Outdoor Industry Breakfast, presented by The North Face: Outdoor Attitudes Unplugged – Exploring the Relevance of Outdoor Lifestyles and Products Among Today's Millennial Consumer

9:00 am – 10:00 am
Brand Power: Product Differentiation Through Textiles

11:00 am – 12:15 pm

• Trend Transparency – An Open Q&A with Today’s Millennial Consumer Panel
• The Ins and Outs of Hub Manufacturing as Production Gets Closer to the Customer
• Know Enough to Be Dangerous (to Your Competition) – OIA VantagePoint Sales Trends and Using Them to Your Advantage*

1:00 pm – 2:30 pm

• How to Begin a Social Responsibility/Fair Labor Program
• Keys to Online Success Against E-Commerce Giants*
• Tapping into Growth Markets – Hispanic Opportunities and Outreach

2:00 pm – 3:00 pm
Future(s)12

3:00 pm – 4:00 pm
Outdoor Consumers and Mobile Apps: A Behind the Scenes Look at Both

5:00 pm - 6:00 pm
Life and Death on Everest 2012

Friday, August 3

7:00 am – 9:00 am
Annual Paddlesports Breakfast hosted by the OIA Paddle Advisory Council

7:15 am – 9:00 am
Trend Insight: Perspective and Analysis on Consumer Trends in Outdoor Purchases

10:00 am – 11:15 am

• No Rules Retail – Training Retail Staff to Serve It Up*
• Fancy Footwork  – Lowering Footwear Costs Using Free Trade Agreements
• Internet Impact – Pricing and Distribution Shifts and What to Do About Them
• Paddle Me This: Can the SUP Craze Continue and Is It Too Late to Join In?

12:00 pm – 1:15 pm

• How to Use the 'Brand Module' of the Apparel Index
• Are You Ready for the Reset? Three Revelations The Will Rock Your Retail Reality*
• Advocacy 101:  Take it Outside to Influence Public Policy
• How Icebreaker Meets the Demand for Its High Quality, High Performance Products (ends at 1:30pm)

2:00 pm – 3:15 pm

• Choosing the Right Tools for Small Business Success: How to Choose a Retail POS System That’s NOT a POS plus Tools and Resources to Help Your Business Grow*
• Kiss my Klout! Tracking the True ROI from Social Media and Internet Marketing Campaigns
• Industry Integrity — Certification and Standards
• Spring/Summer 2014 Inspirations

Saturday, August 4

7:00 am – 9:00 am
Outdoor Obstacle Courses – Multi-Activity Experiences Driving Outdoor Engagement

10:00 am – 11:15 am

• No Rules Retail – Training Retail Staff to Serve It Up*
• Fashion Fast Forward – Design Trends and Outdoor Opportunities
• Stand Up Paddleboarding – National Education Curriculum & Legislation Update

11:00 am – 12:00 pm
E-Commerce Boot Camp: Pump Up Your Business in 60 Minutes

12:00 pm – 1:15 pm

• Balancing Act  – Integrating Brick & Mortar and Online Operations*
• The Path to Purchase - Understanding the Outdoor Enthusiasts’ Multi-Channel Meanderings*
•  Advocacy 101:  Take it Outside to Influence Public Policy

12:00 pm – 2:00 pm
Spring '14 Sport and Street Trends

2:30 pm – 3:30 pm
WGSN Active Trend Edit

View the full Outdoor University curriculum beyond those held at Outdoor Retailer, including webinars and recorded sessions, at outdoorindustry.org/ou.

For Outdoor University content recommendations, please contact LaRae Marsik at  or call 303.327.3514.

Sponsorship Opportunities Available
For OR Outdoor University sponsorship opportunities, contact Marisa Nicholson at Outdoor Retailer or call 949.226.5760.

OIA Outdoor University at Outdoor Retailer Summer Market 2012

• Overview