Outdoor University - Harnessing Email and E-commerce to Drive Holiday Traffic Overview

While consumers have been conservative this year, rest assured, Christmas WILL come. The question is, how will you spread the word about your products and programs with your marketing budgets being squeezed from all ends? This webinar will explore how your business can harness the power of internet technology to deliver compelling messages for your Holiday products and programs.

If your store has a website that sells products, this webinar can help you:

• Use affiliate programs to generate traffic to your website
• Link your offline and online marketing activities to generate online sales
• Tap into the power of user-generated content to create a compelling, sales driven website

If your website is a brochure for your store, learn how to use it to drive customers to your front door:

• Use your website in tandem with your traditional marketing programs to drive sales this holiday season
• Learn why testimonials on your website can help increase sales and foot traffic to your front door

If you don't have a website, attend this webinar and learn to engage in an effective email marketing campaign this holiday season:

• Get their attention - Write a killer subject line
• Create compelling offers and content that inspire and motivate readers to come to your store and purchase
• Create/use segmented customer lists to drive sales
• Learn techniques via other social media tools delivered thru the internet to significantly improve your marketing reach.

Outdoor University - Harnessing Email and E-commerce to Drive Holiday Traffic is free for OIA members and $99 for non-members.

Outdoor University - Harnessing Email and E-commerce to Drive Holiday Traffic

• Overview
• Program
• Speakers & Bios
• Registration
• Sponsors