Outdoor University
Outdoor University® is one of the best opportunities to conveniently augment industry education and advancement — providing workshops and online sessions that break down complex challenges and issues specific to outdoor industry businesses.
Led by industry experts and business influencers, Outdoor University sessions give participants the option to join live workshops and online discussions or access recorded curriculum online, on-demand.
OIA fosters the growth of the industry through professional opportunities that educate, develop skills and share core knowledge across six key categories: retail innovation, research, sustainability, best practices, trade and supply chains and current issues. All sessions are free for members and either a nominal fee or free for nonmembers.
Retail Innovation
Dozens of retail-focused programs bring management skills and the latest thinking in marketing and merchandising to thousands of retail employees each year.
Research
From global benchmarking and profit analysis to timely business performance data, OIA shares the insights behind critical market intelligence to increase your business I.Q.
Sustainability
Cutting edge tools and information to help brand leaders and the entire outdoor industry move toward more responsible business practices — with resources for suppliers, brands and retailers.
Best Practices
Insights in numerous forums — developed and selected by OIA — to stimulate growth in your business and to encourage the expansion of best practices across the outdoor industry and company lines.
Trade and Supply Chains
Complex federal trade policy affects your business and influences your decisions every day — learn to better understand the policies in play and how they impact you.
Current Issues
Explore the hot topics on the front burner of the outdoor industry, including the simmering issues to watch and the timely, critical issues that inspire immediate action.
Upcoming Outdoor University Sessions
Live Webinars and Events
May 17 at 2pm (mountain)
How to Hit the Boomer Bulls Eye and Win, Part Two of Two, presented by Lori Bitter, The Business of Aging
May 22 at 10am (mountain)
The Chemicals Management Regulatory Landscape, presented by Nastaran Hashemi, Intertek; and Kilian Hochrein, W.L. Gore.
May 23 at 10am (mountain)
Navigating the Legal Landscape: Unilateral Price Programs, presented by Joseph Eckhardt and Nathan Brunette, Stoel Rives, LLP
May 29 at 10am (mountain)
Foundations for Implementing a Social Responsibility Program into Your Company, presented by Wally Bell and Mary Bean.
June 5 at 2pm (mountain)
OIA Quarterly Update on Trends and What They Mean to You, presented by David Mudd, OIA.
June 7 at 2pm (mountain)
Navigating the Legal Landscape: Setting Up a Purposeful Distribution Network, presented by Joseph Eckhardt and Nathan Brunette, Stoel Rives, LLP
June 14 at 2pm (mountain)
What We Learned From the 2011 Fall Winter Season, presented by James Hartford and Paul Gagner, SportsOneSource Group
June 21 at 2pm (mountain)
Navigating the Legal Landscape: Refining Your Distribution Network, presented by Joseph Eckhardt and Nathan Brunette, Stoel Rives, LLP
Recently Recorded Webinars and and Live Sessions
The Business of Outdoor Recreation Lecture Series. Presented by Outdoor Industry Association and The Leeds School of Business (#oialeedsmba):
- SmartWool and Its Smart Strategy, Mark Satkiewicz, President and General Manager, SmartWool. Video recording will be posted soon.
- Conscious Leadership Is An Inside Job, Casey Sheahan, CEO & President, Patagonia.
- Finding Success in Specialty Business. Turning Personal Passion Into Profit. Shelley Dunbar, Co-founder/Marketing Director, Sea to Summit and Kim Walker, Founder/President, outdoor DIVAS
- Leading Through Economic Uncertainty, presented by Will Manzer, CEO, Eastern Mountain Sports and Board Chair, OIA
Video Recordings of Live Sessions:
- The OUTdoors IN the Experience Economy, presented by B. Joseph Pine II
- Get Out West – Tying Recreation to Healthier Economies and Children, presented by Washington Governor, Chris Gregoire
- Pivot Point: Is China's Emergence Destabilizing the Global Balance, presented by Michael Colopy, ICCI
- Outdoor Innovators Trifecta, presented by: Nate Alder, Klymit; Jake Nichol, Leatherman; and Tony Post, Vibram
- Seducing Strangers – Recruiting New Customers, Inspiring Lifelong Love, presented by Graeme Newell, 602 Communications
- Focus on the Future: Tomorrow’s Outdoor Consumer – Who They Are and What They Care About, presented by Michael Wood, TRU
- Playing by Today’s Rules Around Financing and Sales of Outdoor Businesses, presented by Nathan Pund, D.A. Davidson & Co.
- Implementing the Sustainability Tools of Today – Sustainability Apparel Index Pilot, Part One, presented by Sean Beers, Korkers; Eric Brody, Shift Advantage; Dave Marsala, Icebreaker; and Kristen Sagan, Columbia Sportswear Company
- Walking the Fine Lines of Green Labeling – What You Can Say So You Don’t Have To Pay, presented by Jay Eckhardt, Stoel Rives; and Heidi McCloskey, Textile Exchange
Recorded Webinars:
- Driving Social Media Engagement, presented by Matt Castleberry, Jibe Media
- Navigating the Legal Landscape: Minimum Advertised Price (MAP) Programs, presented by Joseph Eckhardt and Nathan Brunette, Stoel Rives, LLP
- Oh Grow Up - Debunking Boomer Consumer Myths, Part One of Two, presented by Lori Bitter, The Business of Aging
- OIA VantagePoint Upgrades and New Functionality, presented by presented by Paul Gagner, President, Sports & Outdoor of The SportsOneSource Group
- Cutting through the Clutter: What, How and Why to Respond to Social Media Sharing,presented by Mark Farr, Jibe Media
- Testing and Implementing the SAC V1 Apparel Index – Examining the Facilities, Product and Brand Modules, presented by: Ariana Arcenas-Utley – Deckers; Emily Spear – Nester Hoisery; and .Matt Thurston – REI.
- Four Things Retail Buyers Should Know Before The Upcoming Buying Season, presented by Paul Gagner, SportsOneSource
- Using Sales Data to Create Category Experts in Vendor Sales Meetings, presented by Paul Gagner, SportsOneSource
- Doing Market Research In 10 Minutes A Week, presented by David Mudd, OIA
- Sustainable Apparel Index Pilot: Learnings from Four Oregon Brands, presented by Eric Brody, Shift Advantage and Chris Enlow, KEEN
- Understanding and Maximizing the MTB Process: Bottom Line Opportunities for Your Company, presented by Matt Priest, FDRA; Ron Sorini, Sorini, Samet & Associates; and Keith Jenkins, Sorini, Samet & Associates
- Four Ways to Pinpoint Product Trends and Opportunities Using Easy to Use Sales Data, presented by Paul Gagner, SportsOneSource
- How Listening to Social Media Can Speak Volumes in Your Business, presented by Mark Farr, Jibe Media
- What’s in Store: 2012, presented by James Russo, The Nielsen Company
- Outdoor UNLEASED, presented by Beat Steiner and Jeremy Syz, Holland and Hart: Tenant Tips for Lease Renegotiation and Termination (Part One); and Negotiating Leasing for Maximum Future Flexibility (Part Two).
- Gear for the Government: Identifying and Evaluating Federal Market Opportunities in a Changing Environment, presented by David Costello, Oswaldo Palomo, Matt Sparkes, A.D.S Ventures
- The True Measure of Retail – GMROI – and What it Takes to Grow It, presented by Paul Erickson, RMSA
- Inventory Turnover – Three Steps to Purchasing Smarter, Turning More and Making More Money, presented by Paul Erickson, RMSA
- Shoulder-Season Discounting Strategies – The Eight Truths of Markdowns, presented by Paul Erickson, RMSA
- The Mysteries Behind Initial Mark-up – Pricing Strategies to Improve Your Bottom Line, presented by Paul Erickson, RMSA
- How Your Business Is Impacted by the New Transparency Law in California, presented by Andrew J. Samet, Sorini, Samet & Associates, LLC
OIA Sessions at Outdoor Retailer Winter Market 2012:
- OIA Industry Breakfast at ORWM 2012, presented by The North Face: The Greening of Business - Pathways to Stronger and Smarter Company Performance. Keynote: Andrew Winston, Founder, Winston Eco-Strategies, co-author of Green to Gold
- Beyond the Eco Index: Innovation in the Wool Supply Chain – Focus on Processing. Moderator: Les Wong, Vice President of Operations, SmartWool. Panelists: David Carter, Innovation and R&D Manager, Designer Textiles International; Jim Hiers, Sales Manager, Chargeurs; Martin Luger, Schoeller Wool; and Peter Orwick, Executive Director, American Sheep Industry Association
- Can You "Make it in America"?. Moderated by Alex Boian, Director of Trade Policy at OIA. Panelists include James Curleigh, President and CEO, KEEN, Inc.; Rob DeMartini, President and CEO, New Balance; Kim Glas, Deputy Assistant Secretary for Textiles and Apparel, International Trade Administration, U.S. Department of Commerce; Cass Johnson, President of the National Council of Textile Organizations (NCTO); and Geoff O’Keeffe, Vice President Supply Chain, American Recreation Products.
- Outdoor Investment Idol – Equity Judges Debate What’s Cool to Invest In and Why. Moderator: Nathan Pund, Managing Director, Investment Banking, D.A. Davidson & Co. Panelists: Scott Elaine Case, Managing Director, VMG Equity; Ryan Craig, Principal, Bertram Capital; and Blythe Jack, Principal, TSG Consumer Partners
- The Dollars Dating Game – How Outdoor Companies Find and Maintain a Credit Companion Today. Moderator: Sean Beers, Chief Executive Officer, Korkers Products. Panelists: Matt Harvey, Director, Prudential Capital Partners; Tony Hull, VP of Commercial Banking Middle Market Division, Key Bank; Bill Kirth, Vice President of Summit Financial Resources; Iris Krause, Senior Vice President, Prudential Capital Group; and Kent Thomas, Founder & CEO, Advanced CFO Solutions.
- Training Sucks (And It Can Suck the Life Out of Your Business), presented by Dan Mann, The Mann Group.
- Deciphering Consumer Trends and Their Impact on the Outdoor Industry (OIA Industry Breakfast at ORSM 2011), Marian Salzman, CEO, ERWW PR and ER Life PR.










