The Business of Outdoor Recreation Lecture Series

The Business of Outdoor Recreation Lecture Series presented by Outdoor Industry Association and The Leeds School of Business is designed to provide an environment for collaboration between business leaders, MBA candidates and the outdoor industry community. By providing a venue for discussion around the issues executives are dealing with in real time, we can learn from the experiences of outdoor industry managers, work collectively toward innovative solutions, and provide a practical link between the case studies of the MBA classroom and the competitive environment faced by companies in markets across the globe.

Recorded Sessions:

The North Face Brand Building Journey
Aaron Carpenter, Vice President of Marketing, The North Face

Leading Through Economic Uncertainty
Will Manzer, CEO, Eastern Mountain Sports and Board Chair, OIA

Finding Success in Specialty Business. Turning Personal Passion Into Profit
Shelley Dunbar, Co-Founder/Marketing Director, Sea to Summit
Kim Walker, Founder/President, outdoor DIVAS

Conscious Leadership Is An Inside Job
Casey Sheahan, CEO & President, Patagonia, Inc.

SmartWool and Its Smart Strategy
Mark Satkiewicz, President and General Manager, SmartWool

Location:

The Stadium Club is located at Folsom Field, University of Colorado in Boulder. Enter the east concession area of the stadium, which is under the archway labeled "Folsom Field" (southeast cofner of the stadium). Take the elevator across from Gate 9 to Club Level 5.

Directions/parking map (PDF)

The Business of Outdoor Recreation Lecture Series

• Overview
• Speakers & Bios