Industry Calendar
GoLite & Gore-Tex Fabrics present Raid the Dell Adventure Race at Open Air Demo, Little Dell Lake
August 13th, 2003
GoLite and GORE-TEX® fabric Present RAID the DELL
Get ready for Raid the Dell 2003 as storeowners, buyers, and journalists square off for a full day of friendly competition on August 13th. Taking place in the midst of Outdoor Retailer’s Open Air Demo at Little Dell Lake, Raid the Dell participants will learn through hands-on experience about the fastest growing sport in the world – adventure racing.
The action will begin at 9am with a three-hour skills camp taught by some of the world’s most elite adventure racers: Rebecca Rusch, Patrick Harper, Sara Ballantyne, Adam Chase and Isaac Wilson. These athlete-coaches, under the management of Colorado-based Corporate Adventure Training, will help racers hone their mountain biking, trail running, paddling, and orienteering skills before the race gun goes off. By 4pm, one team will have laid claim to the coveted Raid the Dell 2003 title.
Recognized last year as a GoLite-specific event, Raid the Dell has evolved into a partnership between several outstanding companies. Sharing the co-title sponsorship this year are outdoor industry leaders GoLite and GORE-TEX® fabrics.
“Raid the Dell is an ideal way to provide the outdoor industry’s key retailers with first hand experience of the immense retail potential of adventure racing and ‘fast and lite’ and adrenaline sports in general. With the enormous growth rate of adventure racing worldwide and Gore’s commitment to this category, we believe Raid the Dell makes complete sense for Gore,” said Jane Passantino of W.L. Gore & associates.
Other major sponsors of the event include Subaru® and the Seattle based footwear manufacturer Montrail®. Subaru is no stranger to adventure racing and will present the 2nd annual Subaru Primal Quest, an expedition-length adventure race with the largest prize purse of any adventure race to date, this fall in Lake Tahoe from September 5th through the 14th. Montrail has long been involved in the sport of adventure racing and sponsors one of the world’s most elite teams captained by racing veteran Rebecca Rusch. Team Montrail recently placed first at the Raid Gauloises 2003 in Kyrgyzstan becoming the first American team to ever capture that victory.
Other key event sponsors are Pertex, a premier UK-based fabric supplier, Native® Eyewear, manufacturer of the first and only brand of All Sports All Polarized® sunglasses, Omni Promotional, a Colorado-based promotional company, and Adventure Sports Magazine, the leading voice of the adventure racing community.
Also sponsoring the event are Defeet, Otter Box, Prijon, Clif Bars, Nikwax, Buff Headgear, Silva Compass, and Watchful Eye Designs. The event would also not be possible without the generous support of Outdoor Retailer and Salt Lake City Watershed Management.
During race day, event participants will have the opportunity to learn more about products manufactured by all of the event’s sponsors. Spectators from throughout the industry will enjoy the thrill of the race itself as well as the many activities offered at the Open Air Demo at Little Dell Lake.
How to Contact:
Coral Darby / GoLite PR Director
ph: 303.546.6000 x110 or email: coral@golite.com
