About

The Outdoor Foundation is a not-for-profit 501(c)(3) established by Outdoor Industry Association to inspire and grow future generations of outdoor enthusiasts. The foundation introduces youth to outdoor recreation through nationwide programming and produces high-quality, groundbreaking research that quantifies the extent and quality of participation in outdoor recreation as well as its economic impact on the U.S.

Vision

To be a driving force behind a massive increase in active outdoor recreation in America.

Aspirations

• We are an inclusive organization made up of, and supported by, broad-based coalitions and partnerships that share the common interest of promoting healthy outdoor lifestyles.
• We provide an inspirational bridge to the outdoors for a diverse range of individuals and organizations.
• We are a transparent, fiscally responsible organization that is adequately funded to achieve our Core Purpose.
• We serve as a credible source of information for our stakeholders, partners and policy-makers.

Core Values

• Health and wellness through active outdoor recreation.
• Sharing our passion for the outdoors.
• Responsible use and stewardship of our natural resources.
• Social responsibility and sustainable recreation practices.
• Power of collaboration and inclusiveness to achieve our goals.
• Integrity and accountability in all we do.

Learn more about The Outdoor Foundation and its work.